Want to know the top 10 paid and free versions of social media monitoring
tools and resources out in the market today
if so stay tuned because I'm gonna cover them in this video welcome back
everybody and thank you for joining me my name is Jordan Steen also known as
Cereal Entrepreneur and at this channel we talk all about starting a marketing
agency building a personal brand or really just building an online business
so if you're interested in any of those topics make sure that you hit that
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you get subscribed to all of our new updates our new videos free trainings
free courses that we give away and everything else that we do here at my
channel so social media monitoring tools are important for collecting research on
what topics you should be creating content about but also for monitoring
the competition and seeing what it is that they're doing that's maybe making
their campaigns successful or hurting their campaigns and so a lot of people
like to use these tools to not only watch their competitors but to listen in
on their own you know internal data that they're collecting and the way that
people are communicating and responding to their products and services and their
brand so that's important why because as business owners as marketers we know
that the most important thing you can do is make sure that you pay attention to
what customers are saying about those products and services and responding
with some urgency and actually caring about what you're trying to resolve for
that customer so let's go ahead and jump into these top 10 tools I'm gonna jump
over to the screen share really quickly Before we jump into the screen share
make sure you stay tuned to the end because this obviously is dealing with
creating content and monitoring that content so at the end of this video
we'll give you a step-by-step guide on how to create a content marketing
calendar make sure you stay tuned to the end so guys the first social media
monitoring tool I want to talk to you guys about that a lot of people don't
even know exists is called Google Alerts and what this tool allows you to do is
create an alert about a specific topic so let's say you're dealing with a real
estate agent in your area so for me it would be like real estate in Atlanta
Georgia right so we can put real estate Atlanta and we could put create alert
and what this will do is it's going to find topics related to
real estate in Atlanta so Georgia football legends Champ Bailey Hines Ward
have Atlanta houses for sale during Superbowl okay and if l legend ug8 alum
Champ Bailey yet me the same stuff let's see what else Knight had funding
arranges 36 million dollars loan for Atlanta's Kimpton Overland so this is
probably some sort of project that they're doing in downtown Atlanta but
this is information that I can get about the real estate industry that if I'm
creating content for a realtor or somebody in the real estate niche it's
going to be super useful for them so you can create different alerts you could
even create different accounts per niche so you could create a real estate email
account right you could create an attorney email account and then just put
alerts related to those account because that's how it basically works
Google attaches all of those alerts to a specific gmail account right and so all
you're going to do is create different accounts for each different niche or
industry that you're working in and then have alerts start sending out to that
email address okay so the next tool we're going to go into number two is
HootSuite and this is what we actually used to kind of monitor a lot of our
comments that are published to our pages it's something we can use to look at our
scheduled posts and look at the comments on any of the other areas where we might
miss it so if we get like messages in stream or comments that come on post
sometimes YouTube comments don't always show up in this stream over here but it
gives us a way to look at all of the videos on the comments look at the
actual video itself make sure that it's coming out right we get likely spam for
YouTube and then you can see it's different for every platform we have
Facebook and that's gonna show everything happening on Facebook what
we're posting who our messages are if people are mentioning us which again
that's what we're talking about social media monitoring rights people
mentioning your brand you want to monitor that and respond so this
platform gives us a way to have all of these people in here and say hey thanks
for I can do it literally right now thanks for sharing and then just leave
that comment right there for that person and boom now it's posted to their page
and they can you know see it and we can show that we're engaging as business
that's what people want to ultimately see if you're not doing this then you
need to be on HootSuite it also gives you reports it gives you all kinds of
stuff that you can load and get about your business you have an
inbox you have different streams there's all kinds of things that are great about
this tool and for monitoring things that are going on in your business or in the
industries you're monitoring now number three is ninja lytx and I
want to show you guys this tool because it's great for monitoring Instagram
growth and engagement over time now keep in mind guys that these are all third
party platforms meaning it's not coming directly from Instagram like the data
could be a little skewed most of the time it's very close but it might be a
little different than what instagrams data would pull but let's look at this
it shows all kinds of state you know data upfront this is stuff that you can
put into maybe an audit that you're creating for a potential client or it's
something that again you can use to do some reporting and analysis to show your
potential customer to show your customers so you can see you have your
follower counts you have your post count average comments per per post average
likes their engagement rate which guys don't necessarily pay attention to this
engagement rate metric because yes you do want an engagement rate of 3 percent
upwards of 10 percent which is amazing if you're getting 10 percent but look at
the amount of followers that they have 84 million
261,000 855 followers so having an engagement rate of 2% is very unlikely
that's a lot of people to keep engaged in a clothing and apparel brand right on
a regular basis but either way I mean it is something you want to look at this is
this is telling you you know what if you can make improvements to getting your
community more engaged or not then you can see it shows your follower growth
over time it shows your daily growth over time by followers whether you're
losing followers or gaining followers that day it shows weekly and monthly
stats average growth it'll show your best posting times like right here it'll
show which best put which posts were your best and what the times were
roughly on a time calendar right here like you can see you can see your
hashtags which ones are performing best so just do it is obviously going to be
performing the best for Nike right tons of people are going to use that that's
their calling tag it shows your data your detailed ninja analysis which is
basically just the date the follower basically the follower status if you're
gaining or losing how many following new following
that day and media and new media so I'm not sure what's going on with this new
following tab this might be something I haven't actually seen this before so
ninja latex might be making an update here and it's just not working but new
following I'm not quite sure what that is but Media how many things you have
posted and then you know if you uploaded new media that day or not and it'll show
like the last 12 posts and then it gives you some engagement metrics right below
so how many likes how many comments how many like something comments for each
post which is really great it's an easy way to look at you know what is
happening on a page and even take this stuff and screenshot it and put it into
a potential maybe audit or proposal use this to show your clients reports on
their Instagram campaigns in a more visual type of way but also again this
is showing you which hashtags are performing great what posting times and
types of posts are performing great so it's again showing you how to monitor
it's a tool that allows you really to monitor your Instagram progress om PS if
you're trying to grow your Instagram account you can check out this video in
the top right hand corner that we put together on growing to your first 10,000
Instagram followers alright tool number five is going to be social blade and I
love this tool because you know me I'm on YouTube and that's what this tool I
think was originally made for was youtubers but it allows you to look at
things like twitch Facebook Instagram Twitter dailymotion not sure what that
is and mixer alright so we can put in like for example my name I like to
monitor my YouTube channel stuff from here as well as comparing it to my
analytics on YouTube but you can see right here gives you all kinds of
breakdowns on the channel you can see future projections of the channel so
like this is what we use to gauge how our channel is going to perform where
we'll be at in a specific period of time so like if I click future it'll show me
where I'm supposed to be at in the next two months in the next 12 months and the
next five years it's saying I'll be close to reaching a million subscribers
on YouTube if I keep at the same growth rate right only if I keep it the same
growth rate that's why you have to you you have to look at this stuff but also
keep in mind that it's only data that is either projected or it's data that's
working right now you can't use this for forever right and then it shows down
here your subscriber rank video rank and social blood rank those aren't as
important obviously they're more of a general judgment of the
you can see your view count and how many views are getting were up 42% just in
the last 30 days subscribers for the last 30 days we're at thirty five
percent our estimated earnings which these are always off these are like
literally never right so don't look at the earnings but the views for the last
30 days and the subscriber count is usually pretty accurate then you can see
like a daily breakdown of how many subscribers of the channel is gaining
how many views the channel is getting how what the estimated earnings were
right the amount of minutes watched right here that's what that would be and
the total amount of subscribers what day it is you guys can see that pretty
clearly you have your monthly views and monthly subs which is also helpful
information that you can use to analyze a channel and again this allows you to
more than that you can look at twitch Facebook Instagram Twitter dailymotion
and mixer and you can use this platform to you know pull together data on all of
those different platforms number six is buzzsumo Academy so let's say I wanted
to do something on I don't know let's say working out because we want to
create topic for a gym or somebody like that so once you get your account set up
because you do have to create at least an account for their free access you can
start to type in keywords related to your customers or whatever it is that
you're trying to find content for so or even find just information about or see
if you have mentions about but what we want to do is we'll type in something
like working out right say we want to do something on working out that said
working out with makeup I guess that's a big search for women that would make
sense but that actually might be something like if you're trying to find
something for working out working out with makeup that would be something that
you could easily create a piece of content on and that's gonna be
interesting too especially women if you target that to women in your local area
right so but this what it shows you is it shows you how many engagements
content received on Facebook Twitter shares Pinterest reddit a number of
links that had its evergreen score and then the total count of engagements and
then here you have your topic over here letting you know what it's out so
Republican tax cuts not working out so you have to be specific you can see why
you'll actually want to be more specific than even what I did but you will find
some results obviously we're gas so how to start working out when you're unfit
that's a top top article so people who are currently not in shape they don't
usually want to start working out because it's so much
to get back to where they originally work right so this is you know an
article for that geared towards people who don't necessarily want to work out
when they're not in the best shape teaching them the best ways to get back
in shape easily and smoothly right so a grew a really really good tool to start
analyzing content finding new ideas you can see over here it's even you can do
last 24 hours past week past month and this is important you will want to know
when was that content relevant because that's gonna help you figure out when
it's going to be relevant for you to post and just so you guys know on the
home page of buzzsumo so if you go back and log out of this and go back to the
home page they do have an academy that you can click so let me just show you
guys how to get there we'll do that so all you guys want to do if you're trying
to find buzzsumo they actually have an academy all you have to do is come in
and click this resources thing and click academy and that's gonna pop up this
page over here for academy and you can see there's 49 lessons two lessons in
one lesson four essentials here's your certification exam it's not really a
certification you know that's something special or anything this is a free
course why would the sort of you get what I'm saying and then they have an
advanced tactics course with one lesson in it but it's about 50 lessons right
here that are gonna be free that are related to finding content probably
something related to creating strategy and keywords and all kinds of stuff
related to content creation so buzzsumo really cool tool check out this free
exam all you have to do is go to their site or type in Academy.buzzsumo com and
you can start checking those things out there alright guys so number seven is
going to be likealyzer and this is something that we use to help us or that
we're using currently to help us with our Facebook page so you guys know that
I started off on YouTube we spent a lot of time mastering this channel and
really we're still trying to make sure that it's 100% and as best as they're as
really as good as we can possibly make it next on our list is our Facebook and
Instagram accounts and you can see we're starting to add different styles of
content change up styles of content this is a tool that we use to make those
adjustments and determine what we need to do to improve right because it is a
building process you can't just go out and you're killing it from the gate a
lot of the times it is a building process so you have to understand where
your week at and where you need to improve so this tool shows you an
overview of your page shows you your front
about information whether it's filled out or not which is why I don't know why
it's at 89% cuz I have all the information in the head that you'll need
a activity and that's why I want you guys understand this is not 100%
accurate all the time you have activity of 54 percent response rate of 67
percent which we are at a 100 percent response rate we even have the little
badge so again I don't know why this is happening and then our overall
engagement is at 73% this is something we definitely are trying to increase
because we aren't spending ad budget on a lot of our posts that we do on our
page we're just relying on organic which
means we're actually doing pretty good because for not having that much organic
engagement with Facebook and Instagram platforms anymore to have 73 percent
doing alright but then it shows your front page growth it shows your About
section and the information there it shows the activity on the page it shows
the response time it shows your engagement and who's engaging our
engagement rate is about 7% 1,700 likes 123 people talking about this so overall
our engagements looking really really good and then it says similar pages just
because these are all consulting agencies and that's what I have my page
listed as is a consulting agency so I might need to actually change that now
that I see that because they've made some adjustments to their pages but a
really cool tool for optimizing and analyzing your Facebook page and seeing
where you can make improvements and where people are really responding to
things on your pages number eight is gonna be twitonomy and
twitonomy is all about monitoring Twitter pages
obviously right the cool thing is you can add in your competitors and see what
it is that they're posting about very very quickly so you can see right here
obviously Tai Lopez is a competitor of mine so I can set up a stream of just
his posts see what kind of engagement he got what type of favorites or likes he
got as far as retweets and actual likes I could probably actually click and go
indirectly to the post then and then see what the comments and engagement are
like from that perspective on that specific topic to see if it's a topic
that I want to maybe spin something off and do something myself on another cool
feature of twitonomy is it actually allows you to analyze a profile on
Twitter so if you're looking to analyze the profile but all I have to do is
click analyze or enter in the name and analyze that profile and it's gonna
bring up all kinds of data about the profile itself
now as you all know Twitter is not as relevant as it used to be but in this in
certain circumstances it can be a platform that you want to take into
consideration like with ours in the future we do plan to grow our Twitter
page just because I run a personal brand and we know that those are important for
personal brands number nine is going to be sprout social and this is because it
gives you a ton of reporting options that I don't think HootSuite necessarily
has on their platform and that's why we kind of use a combination of sprout
social and HootSuite or we have in the past now we're moving to a different
platform because we're scaling our business we don't want to rely on things
like sprout social we're gonna use more Google Analytics and third-party tools
for data and tracking but in the very beginning this is a great tool for small
businesses for small agencies to use because look you can see facebook pages
your competitors you can see engagement rates Twitter comparisons groups Twitter
keywords tasks performance trends Instagram Pinterest LinkedIn sent
message all kinds of stuff Google Analytics you can even tag into here
right and so it'll pull all of that information this just makes the reports
pretty and makes them look nice right but it's also a tool for managing feeds
made receiving and sending messages updating tasks and making sure that
you're able to find new content a lot of people love this discovery tab because
it allows you to search for keywords and find conversations and posts and
mentions of that keyword on all of the different social platforms so a really
great tool for starting out they do not have a free platform I believe they have
a free trial but their basic platform is $99 per month and I believe that
includes five users so just know that if you're going to use social sprout or
sprout social sorry if you're going to use sprout social that it is going to be
a little more expensive of these tools but it's very very useful also know that
buzzsumo is more of a paid version tool a lot of the other tools that we just
previously mentioned like ninjalytics like Google Alerts likealyzer what is
it twitonomy all of those are free and have free versions that are pretty
useful and you won't necessarily need to upgrade now tool number 10 that we're
going to talk to you guys about is a newer tool that I found called
keyhole and it actually allows you to track specific hashtags and keywords so
Instagram and Twitter it allows you to track different accounts and then you
can also track different news blog and forum pages or websites where people are
releasing new content every single day so it's a really really cool tool for
you to just add in a link or add in a word or an account and be able to track
that account and everything that's going on with that competitor with that
account including your own accounts so a quick question you guys which one of
these tools if it's on here if it's been mentioned is your favorite social media
monitoring tool and if one wasn't mentioned on here please leave them in
the comments below because I love finding new monitoring tools if you have
one that I didn't mention that you love to use please again leave it in the
comments below but that's it on the 10 tools that you're going to want to use
at least that we use for social media monitoring that doesn't mean those are
all the tools there are others out there so feel free to go to google and type in
that search in the search bar and find some other social media monitoring tools
for you also since you guys stay until the end I'm gonna show you guys how to
get access to the step-by-step guide to creating a content marketing calendar
all you need to do is click this link right here in the top right hand corner
of this video and it will take you right over there to watch that video but
that's it for me everybody I'm gonna hop off until next time Cereal Entrepreneur
out bye guys ready to start living the six-figure work where ever be your own
boss lifestyle well at Cereal Entrepreneur Academy we'll teach you how
to use a laptop and internet to start your own social media and digital
marketing agency get started with our free Facebook Ads training links in the
description below guys see in the course in Cereal Entrepreneur out