And we're back.
This is part four in the final course of this series, where you guys are gonna
learn how to set up your Shopify store.
Now, if you're seeing this video for the first time, do me a favor, go to part
one, because this is actually the end.
You guys gotta go all the way to part one.
Um, and this course is really gonna be the only course that you're ever gonna need
in order to set up your Shopify store.
But if you've been with us and this series, since the first
video guys, how exciting is this?
Uh, you guys, by the time you're done this, uh, right here right
now, you're gonna have a beautiful, ready to go Shopify store.
Now, by this point, we already know each other, but I'll introduce myself again.
Hi guys.
Michelle Bali, what is going on?
Happy to have you.
I'm so excited for this video, because I'm gonna take you
through the best Shopify apps.
I'm also gonna walk you through how to use analytics and how to make
your store rank so that you can start getting found on Google easier.
So lots of cool stuff to go over today.
And then at the very end, we're gonna finish off with what to do for that big
day when you're launching your store.
So I'll walk you through that as well.
So that's, what's on today's agenda and let's not waste any more time.
Let's just get right into it.
All right.
First item up for bids.
What happens when you receive an order?
Okay.
So the day will come when you launch your store and you get that first order.
So let me make sure that you're prepared so that you know
exactly what you're doing.
So first things first, when you get an order, you're gonna get
notified in Shopify and you're gonna get notified by email.
So just to double check that you have your notification set up and
everything's good on that front.
Let's open up your Shopify app.
Okay.
So let's tap store and then tap settings.
Under app settings, tap notifications.
Under orders, tap the push notification toggle button to enable the option.
Okay, cool.
So once that notification comes in, the first thing you're gonna do is
you're gonna fulfill your order.
If you don't know what fulfilling an order means.
No problem.
I got you.
It basically just means that you're taking the items that are gonna go
into the order and packing it up.
You're gonna add any cards or marketing material or whatever it is, and you're
gonna put it in the shipping box.
So that's what fulfilling an order means.
So there's different ways that you can fulfill an order.
You can either fulfill your orders at home.
You can pay a company to do it for you, or you can do a combination of both of
those things, but I feel like chances are, if you're watching this video,
you're probably just starting out.
You're probably gonna be doing your own, uh, orders.
So my biggest piece of advice would be to organize this process.
Uh, it would be super annoying if you ship out the wrong
product to the wrong customer.
So make sure that you're organizing it from the jump and that you're
organizing it in a way that's easy to see what you're grabbing without too
much investigation, um, so that you can make your processes a lot smoother.
Okay.
So once your order is picked and packed, the next step is you're gonna go onto
your Shopify shipping suite, buy the shipping label, adhere it to the box
and drop it off at your nearest mailbox.
So if you got a lot of orders, and you're not trying to ship out each individual
box, you can eventually graduate to the type of service that comes to you and
picks up your orders from your house.
So that's just a hot little tip right there.
Setting up your online customer service strategy.
So I DMed a local Toronto maker about a pair of pants that I wanted to buy.
And, I don't know.
I just had like a question or something and I never heard back.
So the moral of the story is I never ended up buying that pair of pants.
The reason I'm telling this story is because it kind of just boils down to the
fact that if you have, if your customer service is lacking, you're probably gonna
miss out on sales, but if you have amazing customer service and you're answering
people's questions, and then you're giving the best possible service, you know,
ever, then you're gonna be in a good place because you're gonna retain that customer.
And then they're gonna tell their friends and you're gonna just gain
more repeat customers that way.
So there are definitely ways that you can set up your store to make
it really good customer service for, uh, the people buying from you, but
also easy for you as a merchant.
So the first tip that I have for you is to provide clear
return and shipping policies.
So not only is this gonna improve your conversion rate, more people
are gonna buy from you, but it's also gonna save you time in answering
people's questions about your policy.
So make sure that you're definitely getting that set up, and then also
you wanna make sure that you're giving customers a way to contact you.
So this could be email, this could be phone number, this could be
your socials, whatever's you know, comfortable and natural for you.
Just make sure that you have that somewhere on your contact page or
somewhere on your online store.
Okay.
So this next one, this next tip right here.
This is a huge time saver.
You're gonna wanna make sure, that you're adding a page with
frequently asked questions.
I've seen some pretty massive businesses not have this page.
And I'm always just wondering, I'm always like, are they not
answering the same questions over and over every day of their lives?
Um, it's crazy.
Yeah.
But just make sure that you're having a page somewhere with FAQs, um, with,
you know, questions that come up over and over again so that you can
just direct your customers there.
Um, Shopify also has free apps for this to get this set up.
So, um, this can get set up really quickly and easily.
Outside of just communications, it's actually pretty good practice
and quite a good customer service play to reward your loyal customers.
So you could do discounts, you could do parties, you could do sneak peaks.
You could do exclusive, perks anything that makes a customer feel special.
And I bet you guys didn't know about this.
So this is an app called carro, or carro.
I'm not sure how you pronounce it, but basically it lets you
look at who your customers are and see if they are also influencers.
So if you start rewarding your loyal customers who are also influencers,
I don't know, that might just end up in some shoutouts just saying.
So this is a really, really good app.
Creating discount codes.
Okay.
Can we all just confirm that discount codes are literally the devil and
they make us buy way too much?
Yes, I can confirm.
But the good news is that if you're a business owner, this is
actually gonna work in your favor.
Discount codes, help get customers who are, you know, maybe considering
purchasing from you to actually go for it.
And it's a really good way to attract new customers as well.
But how do we create a discount code?
It's really easy.
So let's set this up together.
So we're gonna create a unique discount code.
What we're gonna do is we're gonna start at the Shopify admin,
head over to discounts, create discount, hit discount code.
Let's give it a name.
Don't do anything too wild because customers will be able to see this,
they're gonna be using the set checkout, and then you can also offer your customers
either a dollar amount, you can give them a percentage off, a shipping discount,
and then you also have the option to do like a buy X get Y type of a discount.
So lots of options there just depending on what you wanna do.
Okay.
So that's how we create a discount code where customers are going to have to
plug that in while they're checking out.
But if we wanna make an automatic discount that customers don't have to do anything
at checkout, it just automatically happens at checkout, then this is how you do it.
So from your Shopify admin, you're gonna go to discounts, click create discount,
and then click automatic discount.
In the automatic discount section, enter a name for the automatic discount.
In the type section, select percentage or select fixed amount.
Under discount value, enter a monetary or a percentage value for the discount.
In the applies to section select what this discount will apply to, whether
it's entire orders, whether it's specific collections or it's specific product.
Set the active dates and then click save discount.
Shopify will automatically apply the discount in the customer's
cards at checkout, based on the parameters that you have set.
Moving right along to Shopify apps.
So Shopify apps are gonna give your store more functionality, and it's
gonna give you some added features.
So I wanna give you a list of some of my favorite apps to help get you started.
Let's start with Oberlo.
So if you want to start a store and maybe you're just like, not sure
what to sell then Oberlo is gonna be that perfect app because it's gonna
allow you to add items to your store.
And then once you do get an order, the manufacturer is gonna ship
it out for you on your behalf.
If you're not familiar, this is a method called drop shipping, and Oberlo is gonna
be a really great tool, especially if you are just starting out with drop shipping.
Another app that I really like is called a Lifetime.
Lifetime is a really good app if you're wanting to find out what your
customer's lifetime value is, or in other words, how long a customer will
purchase with you and how many times before they never purchase from you
again, or in other words, Turn out.
hopefully that's making sense, but this app is really amazing because
this data can help you make decisions.
So for example, if you send a customer an email to remind them how great
you are right before they turn out, this can be super, super helpful.
Have you guys ever heard of Klaviyo before?
So you're gonna be using Klaviyo for collecting emails, sending out
e-blasts and you know, those popup windows that come up on any website,
that's just like get 10% off?
Klaviyo also has that capability.
So it's really good for collecting emails as well.
And honestly, guys, I just can't say enough good things about this app.
It's relatively inexpensive.
The features go really deep.
You have really good analytics.
And I think for any e-commerce business, this is always
just a non-negotiable for me.
So make sure that you're checking out Klaviyo.
Who's familiar with SEO?
If you're not, I think the easiest way for me to put it is how you rank
on Google without paying for ads.
So SEO is how you set up your store to be more likely to be on that number one page.
And there's a lot of factors that contribute to this, but a quick and
easy way to start focusing on SEO is to find relevant keywords that, uh, make
sense for your product and your brand.
I personally think about the things that people would be typing into
Google if they wanted to find my store.
So what you're gonna do is you're gonna take those keywords and then
put them on your product pages, your homepage, everywhere that makes sense.
You can also validate whether your keywords are actually good ones
by using Google keyword planner.
So Google keyword planner is a free tool and it's really easy
to use, so I will link that for you guys in the description box.
Another quick and easy thing that you can do to make sure that your SEO is strong.
Let's go onto our product page and let's scroll down right over here and here you
can see what your page would look like to someone that would just be stumbling
upon Google and finding your page.
So make sure that you're updating your headline and that you're updating your
description right over here so that it actually entices people to click through.
So I have some good news.
We're done.
You're done.
You can launch your Shopify store now.
Congratulations.
Yay.
You are now ready to sell confidently inefficiently with Shopify.
Now you're probably wondering what should I do on the day of launch?
Like, what should I be doing?
Well, you should be looking into influencers, email marketing,
word of mouth, um, and creating a bit of buzz around this launch.
Now, if you're not sure how to do that, make sure that you are subscribed to
this channel because we literally have everything that you could ever possibly
need in terms of marketing and being a successful online entrepreneur.
So hit that subscribe button hit that notification bell, if you wanna see me
and the other hosts on this channel, walk you through all the things that
you need to know in order to start, run and grow an online business.
This channel right here is dedicated to small business owners with big plans.
So thank you guys for tuning in for this series.
Congratulations.
My name is Michelle Bali and I will see you guys in the next video.