Maybe those of you
who are just starting
or learning SEO are wondering,
“what is SEO tracking, and why is it so important?”
SEO tracking is measuring SEO performance
to help create even better SEO strategies.
The largest advantage of
digital marketing is that
you can measure almost any strategy
you are running.
In this video,
I have prepared
some very important SEO metrics
to keep track of.
So, here we go!
Hello everyone,
I'm Sara from Dopinger.
In this video,
I'm gonna talk about SEO Metrics
to help yopu plan a successful SEO strategy.
Let’s start without wasting any time.
Domain Authority SEO Score
The higher the authority score,
the better.
It demonstrates how likely
it is that a site from a given domain
will rank high on Google.
This metric calculates authority
on several metrics such as
web index,
link weight,
and more.
It has been proven to be
one of the most reliable metrics
for determining the high ranking
on a search results page.
Bounce Rate
When you track the bounce rate metrics,
you’ll know which of your web pages
have a high bounce rate.
That way,
you can fix the page immediately.
Besides, you can determine
whether your web speed is maximal
by tracking the bounce rate metric
because speed affects the high bounce rate.
Backlinks
In SEO, everyone knows that
inbound link count is the essential
component of a website’s
“health and wellness.”
Without strong backlinks,
you won’t have good search engine optimization,
traffic, and internet marketing success.
Backlinks show crawlers
that a site is helpful,
valuable,
meaningful,
and worthy of high rankings.
But dont forget that,
it is a lot more efficient
to get a small number of backlinks
with significant weight
because they are located
on reputable sites.
Page Speed
This matters for two reasons:
SEO and User-friendliness.
From an SEO standpoint,
Google has been known
to underestimate slow-loading sites.
Pages that need more time to
load have high bounce rates
and low user attraction rates.
This isn’t very pleasant
and makes you want to open
another window in parallel.
There are many valuable resources
for tracking page load statistics.
But my favorite is PageSpeed Insights.
It is a free extension
available for various browsers on
both desktop and mobile displays.
It allows you to evaluate
the efficiency of a web page
and provides improvement tips.
Index of the Number of Indexed Pages
Indexed pages are essentially
the amount of content on a site.
For example,
the more blog articles you write,
the more indexed pages you have
and the more opportunities you have
to increase your site’s rankings
for the given keywords.
But, don’t forget that
having a large number of indexed pages
does not mean that your site
will automatically receive
a higher ranking.
The more quality content you post,
the number of indexed pages will be,
and the better your site will rank.
Organic Traffic
By looking at the amount of traffic,
you can get an idea of
how your website performs
in general and directly measure
your SEO strategy.
That’s why traffic metrics
are so essential for you.
To track traffic,
you can use Google Analytics.
Conversion Rate
Tracking conversions is a great way
to find out if your SEO strategy is working.
When you find things that
keep your visitors from converting,
it will be easier for you
to plan a better SEO strategy
for your website.
Social Traffic
SMM is social media traffic,
and SEO optimizes the site itself,
both internal and external.
These are different directions,
but both of them are aimed
at the same goal to attract people
to your product or website.
The only difference is that
they are attracted from social networks
in the first and second cases
from search engines.
Search engines in social networks
are very active and react quickly
to the appearance of links
to the site there and such transitions.
Also search engines notice
when people are interested in your links,
and they put likes,
reposts on them,
write comments.
These are all called social signals,
and they refer to ranking factors,
which is SEO.
Alright, that’s it for today.
I hope it was helpful to move on.
If you liked this video
or find it useful,
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about this content,
you can check out the description box
and go to dopinger.com.
Thanks for watching,
and have a wonderful day.