What’s poppin yall; whenever people aren’t aware of a rappers come up and said rapper
becomes huge they always throw the label of industry plant on them.
Post Malone is one of the biggest rappers out right now with top 40 hits and album sales
on beerbongs and bentleys to add to that.
The rise seems meteoric to many and it kind of was but there’s a background story that
most people who dismiss him as an industry plant aren’t even aware of because they
don’t bother to dig into how he came up.
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First let’s get rid of the most retarded theory people have put out there and that’s
the one where they say he’s an industry plant because his father works for the Dallas
Cowboys.
Let’s deconstruct how STUPID this is, first of all what do the Dallas Cowboys have to
do with the music industry in any capacity?
It’s two entirely different things, and people will make stuff up saying he had connections.
Connections to what?
It’s not even like he was the head coach or an executive for the actual team.
His job title as of last year when he did an interview with syracuse.com, he is the
Assistant Director of Food & Beverage at the AT&T Stadium which is where the Cowboys play
their games.
Does that sound like somebody that can get you into the music industry?
That’s not to disrespect him at all, he’s the director of concessions, he can probably
get the family some free tickets, but to think he could get his son a label deal is hilarious
and goes to show how people will exaggerate or flat out lie to get their agenda across.
So how did Post Malone blow up?
Many of those who criticize his come up will say he just moved to LA with no money and
blew up instantly, and it sure as hell feels like that.
It wasn’t a do or die situation though, he had somewhat of a safety net and he didn’t
move to LA alone.
One of Post Malone’s close friends Jason Probst was moving to Los Angeles and Post
Malone decided to follow him instead of working at Chicken Express in hopes of making his
dream come true and being where everyone goes to make it.
Jason was a minecraft YouTuber and content creator; he was owner of the channel TrueMU
which stood for minecraft universe that had well over a million subscribers and he was
a member of the minecraft group Team Crafted alongside other big names like SkyDoesMinecraft,
DeadlockMC, Setosorcerer, SSundee, BajanCanadian, and HuskyMUDKIPZ.
This group rented a house together in Encino California, within the San Fernando Valley
and Post Malone was living with them.
These guys would make content together on a daily basis and remember this was 2014 minecraft
on YouTube so these guys were ROLLING in cash and Post was still broke as hell.
Jason also had his own minecraft server that would bring in money from people who wanted
to buy ranks on his server or merchandise.
Jason would eventually private all his videos and change the channel name to Fortnite Clips
& Highlights reuploaded popular fortnite content around May of 2018 but in August he changed
it back and unprivated all of his old videos.
There are clips of Post Malone playing his guitar and singing back in 2013, he was just
freeloading in the house, admitted it himself.
What kind of industry plant is in LA for well over a year with nothing happening for him?
He would finesse some studio time and one of the engineers at the studio had heard his
voice and really liked it.
That was 1st from FKi, he would hear Post Malone’s White Iverson and knew it was going
to be a hit song.
FKi are important here but they will be getting their own video.
The point is that they helped produce the track for Post Malone who is still unsigned
at this time and when they uploaded it to soundcloud it would just blow up doing a million
in less than a month.
I was fortunate enough to catch it at 20k, the blog illroots.com posted it and when I
clicked on it I knew it was a hit too.
You might listen to the song today and think it’s just decent but back then, the first
time you heard this song it was just amazing and it caught like wildfire because nobody
was making music like this in rap and that just opened up opportunities for him to get
contacted by other rappers.
But he continued to drop great music; songs like Too Young and Go Flex.
These singles blended the guitar and folk influences he had with hip hop and it was
so addictive.
He would get signed to Republic Records in August of 2015 and from there he would go
on tour with Justin Bieber and after that the rest is just history, his music is unique,
there’s nothing like it and once he got exposure to it he just kept growing and once
you get over that initial hump of nobody knowing who you are to people paying attention he
just continued to do what he does best.
He’s also really relatable to middle America with the guitar, his love of beer, and cigarette
smoking.
He’s just overall a nice and lovable guy, there isn’t much that’s bad to say about
him and it’s annoying to see his success be tossed under the bus with stupid theories
like his dad giving him money or putting him in connections with labels when that wasn’t
even possible.
Was he fortunate to have pretty much his first song blow up?
Yes of course, but it wasn’t without any work, there’s videos that I’m showing
clips of him back in 2011 making music and in high school he made a mixtape he would
show his classmates.
He spent years and years working behind the scenes to perfect his craft and we’re too
used to seeing this process done in front of us in this internet age that we automatically
jump to the conclusion that he must have been an industry plant from the jump.
Fetty Wap blew up with his first song too, Trap Queen and that charted higher than White
Iverson ever did but nobody has ever called Fetty Wap an industry plant, probably because
he fell off the map entirely after his first album, which actually sold well.
He only peeked his head out of the manhole when he was featured on a 6ix9ine song and
immediately went back into hiding after that.
But lemme know what yall think in the comments; were any of you fans of Team Crafted and saw
Post Malone on streams and videos before he blew up?
Like and subscribe and hit that notification bell if you enjoyed, thank you for watching,
peace!