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Welcome everyone. So today's been such a hot day.
We were planning to shoot outside and it was, it was 37 degrees.
So I don't know what that is in Fahrenheit. So it was so hot. I was like,
maybe let's just shoot it in the office.
So I want to talk about something very important that everybody's asking all the
time, people DM-ing me and they've been asking Amrit,
can you help us find drivers to dispatch? I'm like,
maybe... So that's what I'm going to discuss today with you guys.
How can you find truck drivers to dispatch for your business or whatever you
have going on? Of course there's more models to it.
So we're going to talk all about it today.
Any of you who don't know anything about me,
my name is Amrit and I help trucking companies get and find qualified truck
drivers. I've been in trucking for a long, long time. Been a mechanic,
been a driver, been a planner.
So anything and everything that you can do with a semi I've done in my journey
and my career.
So I want to share with you how you can find drivers
for dispatch. Like when, when I hear the word dispatch,
I just automatically in my mind, comes it's like you're,
you're a dispatching company and you want to find owner-operators that you can
give loads to and have a business and make money and make profit and
whatnot.
So it's more so about like finding the right drivers or owner operators, right?
Like in technical sense. If you have your own equipment, then of course,
then you're looking for a truck driver,
but a more so when you are just dispatching or like,
when I hear the word dispatch exclusively,
like it's more when you're looking for owner-operators.
So I'm going to discuss both,
both of them in this video and there's some similarities and some differences.
Okay. When looking for truck drivers and when looking for owner-operators. But,
I'm going to take the owner operator side first.
So imagine if you are a dispatching company,
like you run a dispatching company and you're dispatching loads,
you're picking up loads from like, you know,
dat or truck stop or whatever it may be. And then you're,
you're looking for carriers or small one or two, you know,
truck guys wanna like do trucking with you and like give you the trucks and run
it and get you a driver and whatnot. How do you, how do you find more of them?
Now, you don't want, let me scale back to like,
how should you even approach to this, uh, this phenomena,
this whole thing,
because me just giving you the tactics is not going to solve anything.
Me just reprogramming how you look at this problem.
Or you look at how to find solution is actually going to give you better way to
address how you can find better carriers, owner, operators,
drivers for your dispatching business or whatever you're trying to do. Cool.
Now, the first thing you want to keep in mind is that why should let's take an
example of owner-operator like,
why should an owner operator come and work for you?
And the reason why I say that is like all the mediums,
largest trucking companies, anybody who has like more than I say, 60, 50, 100,
30, even more than 30, 40, 50 trucks, they're always looking for,
Hey, there's an owner operator we will take them. Okay? Like,
because they have so much freight,
like everybody has so much freight to move that they can almost take any time
and ownership operator. Now, the good thing with those,
like asset-based trucking companies is that they have good connection with their
insurance. They can pay the drivers.
They don't hold the pay on like the owner operator, hold the pay on it.
When you a dispatching business, what happens is like you dispatch a load.
You you're waiting to get paid from the shipper or, you know,
from the ship or 30 days later.
And you may hold that money over to owner operator.
Now you may use factoring and all that. If you don't know what factoring is,
you're basically loaning money to run your trucking business.
And factoring is a term that's used just for trucking,
but you're borrowing money from a company, keeping some cash flow.
So while you receive the money,
you have money to give it to them or a factoring gets the money and factoring
gives it to you beforehand that, Hey, this is what it is.
But you got to keep in mind that the asset-based trucking businesses have more
advantage over you for certain reasons.
Number one is a, when you think about the owner operator,
they already have a truck on them. Okay? Like they already have a truck on them.
It's like their baby is, it's like, their, you know,
this is so personal to them. That's their next step in their career.
So when they look at, when they have their own truck and they,
they look at who do I want to run this truck for? They're looking for security.
They're looking for like,
who's got the best perks and not just perks in terms of like money,
but also like who's going to, who do they feel more safe and secure with?
And I'll tell you what that means. You don't like drive or like when you have,
when you're an owner-operator repair maintenance,
those are big things on your mind all the time.
Especially like if you're buying like a truck that's like four or five years
used or something like that,
or 10 years used like maintenance could be a big thing that could weigh on your
mind. The insurance, you know, like insurance is another thing.
So some carriers will offer bobtail insurance and you may have to do like the,
you know, the trailer or the cargo insurance.
Some carriers may give the may be like, Hey,
bring your bobtail insurance owner operator,
man and we will cover the cargo insurance under our policies.
So that depends. Now you want to look at it as a dispatch business,
that what can you offer? Are you competitive?
Because if I'm in one operator and you're standing here and I have another asset
based carrier here, and this guy offers me, Hey,
I'm going to cover your bobtail and I'm also going to give you cargo insurance.
And you're saying, well, I'm only going to cover your boss.
You got to cover your cargo. You know? So the offer just changes right there.
And then the other thing that you got to keep in mind is like, uh,
the assistance in your lanes,
like what kind of lanes and consistency are you offering?
Because if you hire an owner-operator,
let's say you do get someone and you get this guy,
and now you're just picking up the most load.
That's going to pay you the most money just to connect the dots and run this guy
to like New Jersey, to like Alabama, then to like, California,
and then back or just running, running, running this guy,
just trying to make the money on your side and nothing about this
person who's on the road, that, where is he going? Like,
is there a consistency in the lanes?
Like he's out for like six or seven weeks or something like that.
That could a lot of owner operators off. You know what I mean?
So that's why the asset based carriers have a
higher success in recruiting.
A owner-operator verusus a one man kind of show. Like you, you do fight the,
the offers, the things that you, that you offer, and you gotta,
you gotta keep in mind, like how can I make it better?
You have to work a little bit hard to find better shippers,
make better relationships, so you're not living off the load board all the time,
because that's not a sustainable business. You may get you like 20 or 30 trucks,
but that's the max you're going to hit. Like,
you're going to hit a glass ceiling and that's about it. You,
you won't be able to recruit more owner-operators the whole business is going to
be just a mess and a chaos, and you won't be able to scale,
but I'm going to show you the tips that are gonna really help you actually get
some good owner ops and then, you know, keep them around for a while. At least,
you know, have to give you the ability to grow your business.
Maybe even move into like an asset-based carrier.
And then you have more like authority in the market, in the niche and whatnot.
So what you want to look at as like your offer is like the big thing,
like what is my competitor offering in the area and what am I offering.
The lanes, the kind of, you know,
freight you're going to be hauling the kind of driver that you're looking for.
Because if you're looking for a flatbed, owner-operator,
that's different than a drive an owner-operator right.
Dry van is way easier to handle than flatbed. You could be tarping,
load securement and all that kind of stuff. So a lot of reasons to like,
look at it, there's no silver bullet to, you can get as many flatbed drivers.
Uh, you have to understand like who you're after.
And if I'm after a certain kind of driver, it's going to be harder,
worse to the dry van driver.
If you're looking for a specialized haul and whatnot.
So that's one side of the things. The other side of the thing is like,
just truck drivers. If you have assets,
you're almost like a truck driving- You're almost like a trucking business where
you're offering company driver position to these drivers. Okay. So,
but I'm going to stick to like the dispatch, because that's what,
that's what I usually get a lot.
Both of these scenarios almost are the same.
And the big reason, the big, big shift or the big factor,
that's going to make the needle move in your case when you're just a one man
show,
try to make yourself a business then trying to be working from
like your home's basement and trying to dispatch loads and trying to think like,
I'm going to make a billion dollar trucking business that just aren't going to
happen. So I just want to break the truth because that's what I get a lot. Like,
you can just come with a mentality of making a quick buck. Like,
that's just not going to happen. You may get few owner-operators,
but not a high degree of success.
So you want to look at how can I establish myself as a business and
how can I tap into becoming an asset based carrier? Of course,
you're going to carry more risks. Of course you need more capital,
but that's what it takes to grow to the next level. Okay.
So look at like establishing yourself as a brand, as a, I'm not saying like,
go get a fancy logo on a fancy website. That's not what I'm talking about,
but more so about like, you know, having the right structure,
not just living off the load board all the time. Okay. So that's the big one,
one thing that you need to keep in mind.
The second thing is you need to advertise and promote yourself as your business.
And that's a big mistake that I,
that I see all the time that you're looking for owner operators,
but your saying like,
I am JJJ dispatching and my company is this and my dispatching
is this like.
It's so jumbled that you can never market or advertise to the right or operators
with one unique brand or business. I see that problem all the time.
There was actually a couple that came into, I can't remember, they were in,
I think in Colorado or something.
And they had like few trucks leased to a trucking business or a dispatching
company. And they were looking for drivers for this business.
And they were like, Amrit, like we don't, we have to supply the drivers,
but at the same time, like supposed to find the drivers for these people.
So like, how can we market ourselves? How can we advertise for ourselves? So,
and I'm like, I'm like, that's a tricky situation.
Like you got to take the name of that business,
or you going to have your own business that you promote and be like, Hey,
this is our business, and we have leased our truck to this business.
So you're going to really work for us,
but running the loads under their command,
you also had that clarity when you put your message out there. Um, yeah,
that's a big jumbled piece that I hear see all the time. So with a smaller,
smaller fleets or small time guys,
and look into like you,
doing things where you show who you are and what you do instead of
like, just put a low picture and be like,
now looking for owner-operators make $10,000 or $12,000,
great money. You're not going to get much drivers out of it.
Or owner operators out of it, like put a video of yourself,
maybe hold your phone and put a video of yourself in whatever area that you're
in. So let's say if you are a dispatch company or a dispatch business in
Arizona and Phoenix, and you want to kind of make like your freight area,
don't just go all over the country. And I said that before, too.
And then try to look for drivers in that area and say in the video, I'd be like,
Hey, this is John from ACB, ABCD, dispatching.
And I'm looking for drivers in Arizona, California, New Mexico,
Colorado.
If you're somebody who wants to make X amount of money and be home every night
or out on the road for that much time, I've got a great place for you.
Don't get robbed by all of these asset based carriers.
They care about just their own profit and not yours.
I'm yours to make sure I put more money in your pocket.
So if you bought something like this,
that will actually show you as a higher person up here,
versus the asset-based carriers,
because these are the people that you're really fighting with.
You know what I mean? So you want to make sure you come up above them worst,
um, competing with them. You know,
you have to differentiate yourself in a smarter, better way. So those would,
that would be like the biggest hack.
And then just throw it on Facebook and then just run a little bit of ad to it.
Little bit of traffic to it. Just hit the boost button,
go boost a little bit of traffic and you'll get a lot of drivers that will reach
out to you and be like, okay, tell me more about yourself and whatnot.
But you have to have like a solid core offer too, okay. Like,
what are you paying for insurance? Who was covering the cargo?
What do the loads look like? Where are you going to be running?
Who's going to supply the trailer or the equipment and yada, yada, yada,
and so on and so forth. What does your maintenance program look like?
Because as I said before,
like maintenance is another thing that owner operators always seek security for
where they could feel safe. Like most of these asset based carriers,
they have a maintenance shop. You don't,
you're somebody who's just running off your home or in an office that you've
rented somewhere. So you need to partner with like a maintenance shop, be like,
Hey, I need like a preferred kind of customer service. Give me a better rate.
I'm going to bring all my owner operators to you instead of a hundred dollars an
hour of shop rate, I need like 75. I'm going to make sure, like you get,
regular maintenance, you get oil changes.
You tell them your owner operators be like, Hey,
we have a regular maintenance program that, that is schedule it's there.
You don't have to worry about it. You don't have to tell me,
I'm going to tell you when to bring in and we have this preferred shop that
you're going to go to.
All these small things will stack up to make your offer better.
Then you're no more like a Joe blow sitting in their basement,
trying to make a couple bucks off the load board.
Like you're no more of that personality, you know, or you're,
you're legitimate in business. You have to do that mind shift.
And I always say to everyone, it's like,
you want to become an asset-based carrier.
If you look at any big trucking businesses.
There are more asset-based successful trucking businesses
then there are just the one that run off like owner
operators. There's like two or three, but a company is like there's hundreds.
So that's what you want to aim for when you get into the later stages.
So those are the quick tips on how to find truck drivers or owner operators
Anyways!
for dispatch. I know I kind of gave you like an overview of things.
If you want me to explain you in more detail, let me know in the comment,
I will try to make another video where I kind of go into more drill down details
for the segment that you want to know more.
There's so much that I can share with you,
but this is all I can in this short video.
So let me know in the comments and make sure you like this video comment and let
me know what you want to learn more and then hit that notification bell and the
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