And that's her new company.
This is my wife, Portia de Rossi.
And Portia studied art in college.
That's what you were--
Yes.
I studied art school.
Been a huge art lover my whole life.
And I've always been interested in business.
So I thought that I would start an art curation and publishing
company, which I call General Public.
And we print paintings, basically.
So, rather than the traditional flat print that kind of
looks like a poster, we print with all the texture
and articulation that's in the original painting.
So it's actually very hard to tell
the difference between a Synograph, which is our print,
and an original painting.
Like, impossible.
You can't tell.
It's 3D.
There's the texture of the art.
And she has a website, generalpublic.art,
that you can go on and buy art.
And it's obviously artists.
What's great about it, too, is that she's helping--
that's a beautiful piece that she's selling--
there are artists all over the world that are struggling.
And they're amazing artists.
And they sell one piece, and that's it.
But what she's doing is she buys the piece,
she copies it, it's available for sale,
and this artist gets royalties.
They get a payment every single time
someone buys a piece of art.
So that you're helping--
[APPLAUSE]
Yes.
Yeah.
Being an artist myself, I have seen
technology change art form, and how it relates to people.
And painting just seemed like it was still kind of, really,
archaic in that the painter spend so much time creating
one piece, and then they sell it to one person.
So this kind of enables them to make more sales.
So we say, support artists, not art.
Right.
Which is our motto.
And what's great about it is, right away,
everybody in the art world has been interested.
So, like I said, she can't just print anything.
She has to have permission from the artist.
But RH Modern-- which, you keep saying everyone knows what RH
Modern--
Restoration Hardware.
Restoration Hardware Modern, has her line.
It's available now.
You can go on catalogue or go in the stores.
That piece that is on the set, right now,
that is available at RH Modern, which is fantastic.
I just saw that for the first time today.
But, in your close up, and the texture is amazing.
And then we have a little video that RH Modern has put out.
And so the stuff that's available at Restoration
Hardware Modern is different than what's
available on her website.
So they're two different styles, modern and more--
there's-- anyway.
Let's look at a tiny.
Thank you.
I'm just so proud of her.
She's worked so hard on this.
And she's so talented, and has created something
that's really, really special.
So here's a little piece of what's on Restoration Hardware
Modern website.
Our goal is to take one artist's work, to scan it, and then
reproduce it as closely as possible to the original.
And we did it.
Capturing all the brushstrokes, bringing all of the texture
there, and experiencing a painting as it was painted.
And it elicits that feeling, that emotion
that you get when you look at an original work of art.
So, not just one person can own it,
but as many people who want to own it
can own it and enjoy it the way it was intended.
I hope you're rolling, 'cause this is gold.
Right?
[APPLAUSE]
So, yeah.
Yeah.
RH have been amazing partners, actually.
They saw the technology.
And they saw the need for it in the market.
And they've really supported us.
So it's really exciting.
And I just think it's amazing, too,
because all you've known your entire life is acting.
That's all you've known.
And you took a chance.
And you decided, I'm going to try a whole new thing
that I've never done.
And you learned.
You've worked hard to learn the business part of it.
And--
You know, I see a lot of women in their mid-40s,
kind of thinking about the next stage of their lives.
And I just didn't want to regret not trying something.
So it's good.
And thanks for your support.
I'm proud of you.
I think it's amazing.
She's smart as can be.
And easy on the eyes.
But, seriously, I think it's such a great, great business.
And the art is amazing.
If you're looking for some art, whether it's
for your home, or a business, or anything, go to our website,
and you can learn more about Portia's company, General
Public.
And you can go to her web site and buy it.
I just--
Thanks, wife.
I just love you.