i am yet to see a business that wouldn't benefit from more sales
now if you ask simple questions you can make sales like an expert in this video i cover off
an amazingly simple selling technique in its basic form it's all about asking a question
so have you ever answered a question with a question would that be making a difference
to your sales conversion rate now the answer to the latter is most definitely
yes asking questions not only increases your conversion rate but it builds rapport with
your customers and ensures that the sale becomes their idea and not yours asking
questions also means active listening you can ask questions about your customers work
business kids hobbies but make sure that you are listening with sincere interest
by asking questions and listening you are building rapport and attaching importance to them and
their conversation it's important to understand the person asking the questions is the one that
remains in control of the conversation the person doing all the talking is not actually in control
however the person asking questions sets the direction for the conversation if the customer
is dominating the conversation by asking too many questions there is a need to counter his questions
with questions of your own now there are two common styles of questioning open-ended and closed
now these open questions are great at building rapport and also qualifying the prospect
open-ended questions are an excellent way to ensure customer involvement in the conversation
and are key to identifying not only what they need but also an insight to the type of person they are
open-ended questions help the seller build rapport to find a need to discover a customer problem
and then ultimately to provide the right solution now in sales there are six key questions used
namely who what where when why and how these are designed to elicit answers that are not
yes or no replies now here are a few examples of open-ended questions who are you buying this
product or service for how often would you use whatever what features were you looking for
in this xyz why do you believe that this would be the right product for you
now this type of questioning yields a lot of useful information from the customer
and helps the seller determine which product service is uniquely suited to them the customer
closed questions tend to get one-word answers yes no and they can be quickly used to gather
information not unlike a checklist but using closed questions aids and confirming a by
detail and helps confirm the sale you've got to remember that closed questions are very
much closing the sale questions now the use of questions encourages customers to communicate
build rapport establish needs and direct the conversation diffuse tension and obviously invite
some sort of discussion preferably on the product it is important to learn and master the art of
questioning and listening because it is the key to increasing the conversion rate in sales in any
business now this results in creating a strong and continuing customer relationship ensuring
increased customer loyalty so to complete the sale just ask the right question thanks again
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