Sue B Zimmerman here at the Instagram expert.
Today I'm going to talk to several tools
that you can use to directly make money on Instagram.
Stay tuned because I'm going to share
with you some of my favorites.
If you sell products on your website or your etsy shop,
there are now a few new tools that you
can use to help you make more money directly on Instagram.
Today's training is being done on my desktop
to show you and teach you a lot of different things.
I am going to be talking about three different tools.
One is PayPal, the second one is Spreesy.
And the third one is Penny.
And how you can use each of these
on Instagram as your check out.
Let me show you Natalie's account, the Retail Rebellion.
Natalie uses Instagram to sell designer consignment shop
clothing, jewelry, and accessories.
And in your bio you can see that she directs her customers
to use their email to buy the item that she's posting.
So let's go into one of her posts here.
We're going to look at her Tory Burch sandals.
And as I said, she says to use an email.
So if we look here, we'll see some conversations,
some tagging and then Abigail put her email in there.
Which means, Natalie then went into her Paypal account,
generated and invoice, emailed it to Abigail
to this email at Gmail, and Abigail got it.
Once Abigail paid for it, Natalie
went in and wrote sold on her account on this post.
And what I like about what Natalie does consistently
is she uses these red Emojis when she has sold something,
or I've seen or used the red Emojis if something is pending.
So this is kind of Natalie's signature
way of keeping her customers informed
of the status of the items that she's selling.
Now, when we look at Natalie's bio,
not only do we see that you need to comment with your email,
but she's also telling you that if you
want to know what's available to purchase,
check the hashtag TRR available and you should all know this
by now, but on Instagram, you can open up
your app, second tab on the left, and search hashtags.
And in doing so you will see all the items
that are still available.
Out of Natalie's 775 posts, there are still some items
that she hasn't sold.
So it's taking you into her hashtag hub,
and that hashtag hub is TRR available.
So I like that she's come up with that unique way
to drive traffic to the items that she is selling.
Now using Paypal cost between 1.9 and 3.9%
for Natalie, depending on what her volume is on Paypal.
Also this is pretty labor intensive for Natalie, right?
She's going into her account regularly
to see what kind of comments are being made.
And I know that if someone hasn't purchased and checked
out within 12 hours, Natalie is then
deleting that email and then the next person
commented has the ability to purchase it.
She's using Paypal.
So Paypal is easy to sign up with.
I'm sure all of you have experienced it in a purchase.
You can set up a business account very easily,
and you can create an invoice and send it from Paypal.
Now let's talk about a new tool called Spreesy.
Now Spreesy is a really easy to join.
You can join for free.
You can easily link it by using your Instagram account.
And what's so nice about Spreesy is that it's automated.
There's no manual work to collect payment.
There's three different ways that a customer can purchase
from you, and I advise you all to click in and check out
this minute video that they have right on their website.
But the three ways that you could purchase
is simply by putting an email, like we just
saw Natalie instructing her followers to do,
and then an email is automatically
sent in to your inbox, and I'm going
to show you that in one minute.
A customer can also visit your Spreesy store
and shop effortlessly right from any device, your desktop,
your tablet, your smartphone, and the products
that you add to on Instagram automatically
are posted to your Spreesy store once you link them.
And the third way is that you can get your customers
to use the hashtag subscribe on the comments under the post,
and they will automatically be sent product updates via email.
So let's go into my email so that you guys really
can see what I'm talking about.
I know that visuals help, right?
So I clicked on an account from Sweet Stevie's to buy this mug,
because I wanted to see what it looked like.
It automatically came in my inbox,
$17, description, continue to checkout.
So here's the checkout.
And here's the interface.
So there's only one left in stock.
What I'd like about Spreesy is that there's options,
pull down options.
So maybe it's size options, maybe it's color options.
In this case it's a right handed or left handed mug.
Also you could list how many are available.
There's only one left as we saw, but you might
have an inventory of 10 or 20.
So people can buy multiple items at a time really easy.
And then they want you to list where
you're going to ship it to, because that shipping fee
is going to be different depending
on where the item is going.
And then you just proceed to the check out.
Really easy, right?
So this is automated, this is easy,
you get all your information through a summary via email.
Let me just show you what it looks like.
So Spreesy is the keyword that I'm tagging,
and because it's only available on Instagram,
you're only going to see the hashtag popping up
from Instagram, but tag board pulls up
all the posts from Google plus, Facebook, Instagram,
using that hashtag.
And I'm using Spreesy as the hashtag to search.
And all of these examples pulled up.
What I want to bring to your attention
is the interface of Spreesy's posts.
So it's with a description, and remember
I said if you put subscribe in your email,
you'll get subscribed with instant updates.
I do not recommend doing that unless you
want instant updates.
But if you wanted to purchase, say
you wanted to purchase this happy necklace.
You would simply just put your email under that.
Now like Natalie's post and like this interface,
I don't love your email is public on Instagram.
In fact, if you were to purchase something on an account,
I would go back to that comment and delete your email
so that people don't grab it and start sending you things
that you don't want in your inbox.
So right now the same person it appears
is really dominating the Spreesy hashtag on tag board,
but this is what it looks like and I want to just remind you
that putting the word subscribe and your email address gives
you instant updates for the account that you're
subscribing to.
And that is using Spreesy.
So the third tool is Penny.
So Penny also is automated.
There's no manual work.
You can just log in and you can complete a purchase right here
on the website or you can just simply do it on Instagram.
You post a photo.
The buyer then puts sold when it's sold.
And then pay with Penny generates the check out.
And I did this also to see what that
was going to look like in my inbox,
and I'm going to show you.
I clicked into an item and I wrote that I wanted it
by putting sold on it, and then this is what I got in my inbox.
So now they're asking me to do one last thing.
I need to go here to pay for it.
So if I were to purchase this, this the information
that they're asking for.
Again you can sign in with an Instagram account.
You add your credit card information and shipping
so that it's already there, and so any time you
want to buy something with pay with Penny,
they already have my information so I don't have
to enter in every single time.
So this syncs directly to your Instagram account,
and you add your banking details there.
So you can just start selling right from Spreesy.
And I know that selling on Instagram can be a challenge.
In fact, I want to share this with you.
I'm planning on doing some experimenting with Spreesy
and pay with Penny this summer at my store suebdo,
because I haven't used either of them yet for my account.
I just went in as if I was purchasing something
as the buyer so I could do this training
and see how it ended up in my inbox.
But both of them are very easy to set up.
I do know that Penny takes a percentage of your sale,
so it's a small commission that they get for each purchase,
but I think it's going to be easy to make money
on Instagram, it's worth paying that.
So I would absolutely endorse and checkout Spreesy
and pay with Penny.
And I would love to hear if you're using either of them
or if you use Paypal, what you like, what you don't like.
Send me an email sue@suebzimmerman.com
because your information helps me
create content for others that are trying
to make money on Instagram.
So which one's your favorite tool?
Let me know in the comments below.
And be sure to subscribe to my YouTube channel.
But most importantly, I want you all
to have a hashtag insta-awesome day.