the shoe game is down bad right now everything is plummeting in price now see those are some
things that you might hear from resellers but for collectors like me i think this is a perfect time
to be a sneaker head so in today's video i'm going to be going over all the different things that are
going on in the sneaker game when it comes to releases retail prices stuff sitting on shelves
things that are still selling out collaborations you name it we're gonna talk about all those
different things and i'm gonna make sure that i raise a lot of questions for you guys as well
so that way you can answer them down below in the comment section and if you didn't know by
now my name is dj and this is the dna show on this channel i love talking about sneakers and
especially giving you guys updates like this i've been in the sneaker game for over 15 years now
heavily collecting and i've seen many of things over the years and different trends like this in
the past and if you haven't already consider subscribing and joining the fam we're on the
road to a million subscribers and you could be the next one to get us there so i never really write
scripts when i make my videos i kind of just go off the dome but for this one in particular it's
going to be a very interesting one and i want to make sure that i answer and ask a lot of questions
at the same time to see where everybody's thinking and hopefully i can represent the different
perspectives of different sneaker heads and how i feel as myself being a sneaker head as well
so when it comes to it right now we're seeing a lot of sneakers that are sitting on shelves
especially air jordan one so when i think of some of the recent releases of the white and gray pair
or the white and red pair or the brotherhood air jordan ones those three in particular they are
somewhat a little bit harder to wear with outfits and go as your everyday rotation because we know
jordan ones for being a more dark colorway like the breads and different things like that
so i can understand why naturally it makes it a little bit harder for people to connect with
the sneaker on a consumer standpoint to actually think hey i can make this to everyday rocker and
add it to my rotation now if you're a collector and you got multiple pairs of air jordan ones
like me for example i got almost 100 pairs of air jordan ones alone so with that yes i want
to have all these different colors and variations and styles and storytelling and all the different
things you name it right for those colorways in particular we've seen different og samples from
in the past and different things being brought to life and different storytelling different aspects
like that and i've seen so many things retro over and over and over again but at the same
time i still wanted to add the brotherhood as the heritage and the stuff great air jordan ones into
my collection and i completely understand i'm on a different tier when it comes to becoming a sneaker
head because i'm not a beginner level and i've understood my identity through the sneakers that
i love to purchase and all those different things and that does play a factor when it comes to being
a consumer right because everybody always gets the label of being a hypebeast following trends
different things like that that always falls into that category and that is another thing where we
see people talking about different things well nothing is selling out anymore and things aren't
going to go for those prices it's still sitting on shelves and i'm like if you like the shoe
at the end of the day buy what you like like that's what it's all about no matter if the
shoe is going for more or less buy what you like now yes you want to be strategic about it at the
same time at least that's how i feel you want to be strategic about at the same time you don't want
to buy nothing but quote unquote bricks because at the end of the day those might be assets for
you to then roll it into using it for a down payment for a property or something like that
so yes there are going to be sneakers that you like that are hyped that are going for money
and you're able to get for retail or a little bit over retail and then you happen to able you know
double or triple your money sometimes even five or six or 10 extra money depending on what the
shoe is and those are a lot of different factors as well but at the same time you got to buy what
you like and you got to understand that the shoe game is down the prices are down it doesn't matter
you're buying shoes for your collection if you're a sneaker collector you don't care you
are very happy right now because you're saying hey i don't have to go out and pay the resale i
can get the shoe i can easily walk into the store with no stress i can buy it from the website with
no stress i don't have to worry about every single item selling out all the time every single release
two three four releases every single week all these things like it got to the point where last
year where everything was an all-time high you got everything with the jordan ones in particular and
then the jordan 4 buzz coming in at the beginning of this year and then collaborations going crazy
with travis scott off-white you name it jay balvin got some stuff coming out and we saw a huge influx
of people come into the sneaker game over the past couple years because people were looking for
different hustles people were looking for ways to make money and i completely understand that
and people are like oh if the resellers that i would do and they're hating on the resellers
and i'm like bro honestly this is all a part of the game no matter what industry you are in
there is always this type of level of business and economics and you name it it just happens to be an
art industry so you look at it and perceive it in a different way so you want to be mad at somebody
else and blame everybody else because you didn't network good enough and you couldn't find somebody
to go find the shoes for you and get the deal that you wanted and all this stuff like
at the end of the day if you really want a pair of shoes and you mad at the resellers and stuff like
go network more go meet more people go get into communities go do those things to take the next
step to get your collection to that next level if that's what you want to do and me personally
i don't think it's like i don't know i mean yes you want to be able to like have access and go
purchase all the shoes that you want that would be great but at the same time would that even make
collecting sneakers fun like i feel like the hunt of sneakers is fun at the same time yeah when the
resale is high and you're like oh man i got that good deal on it i was able to hit for retail that
feeling is really good and then you're going to have the other people's like well i never hit
always take ills yeah but also again you need to be networking and doing other things and trying
other avenues and entering in more raffles and all the other things that we talk about on the
channel you know we talk about all this stuff on the channel so i mean you guys know but you kind
of get where i'm going right like everybody can play devil's advocate and we can all get it uh
and go back and forth and blame somebody else and point the fingers and everything out and
everybody can hate on both sides and everything i i see both sides i understand both sides it's very
interesting especially from my perspective because i used to resell a lot of sneakers
to help build my collection don't reason i was selling shoes was so i could buy more shoes i was
have shoes i'd clean them up i'd wear them i'd make a profit off them i resell those
buy another shoe get that one at it and then save up and trade them for a grail and you know being
a sneaker head like that's what i was doing so for me over the years i've seen those things and
speaking of the current times now you got shoes sitting on shelves right now and i think it's
completely fine we remember this happened was about five or seven years ago 2015 2014 so 20
sometime around and jordan brown was making a lot of terrible releases
um and people just didn't really want the stuff we remember those times the 2015 through 2017 era of
things just sitting on shelves and people looking at those old images and saying oh
the good old days are back and uh and that's the prime example right there right so even from a
reseller standpoint i'm sure a lot of people have invested money into this stuff and they're down
bad and i completely feel for you at the same time we got to know like are we overspending on
shoes or are we just buying because we're happy to do it and all these different things like
we need to be aware of those things so if you are a reseller in the game and you are doing
those things you got to treat this like a business and make wise business decisions
and not just buy into the hype and buy all the things because you think you know it's gonna
work like you need to find out that this is proven going to work i'm going to have success with this
item you don't have to always be selling the same thing that everybody else is selling to make money
people always think about that and they're like ah bruh i gotta be flipping this because so-and-so
is flipping that and he's a bigger reseller but they forget they're connected with more people
and built that network and done those things to be able to get shoes at a better price to be able to
sell and make a bigger profit to then go out and buy more shoes again see what i'm saying there's a
lot of levels and tears to it a lot of people want to blame each other and all this different stuff
i'm just kind of all over the place with this i'm just again speaking my mind it's just crazy
to see this game people been asking me to make a video about this topic and i was gonna like
write it all out and do stuff and i was like you know we're just gonna talk kicks and just
experiences and everything that's happened over the years and different stuff like that so
b4 about five seven years ago we saw this happen it's happening again now and i remember
it happened again it happened before that and honestly the game was nowhere near as big as it
is now you know 10 or 15 years ago so that alone but you know it's just like the stock market like
you're gonna see those cycles and you're gonna see those dips and then you're gonna have the people
in the comments section oh you can't compare this to stocks oh you can't compare this to real estate
well i have a stock portfolio and i have a real estate portfolio and i have a sneaker portfolio so
for me i think it's all in again same economics is economics and business is business and money
is money and people make money when it comes to the shoe game so for me i think they're all great
comparisons the stock market is taking a dip the shoe game is taking a dip everything's taking a
dip right now you got to understand everything is happening right now to everybody everybody's
feeling it in some type of way so one thing that is great for right now in this current time is
buy the shoes that you like yes but shoes like the fire red threes and classic og colorways the
playoff 12s came out different stuff like that the car mines are sitting for the low different shoes
like that when you start thinking about those sneakers those are classic iconic models and what
does that mean they're never gonna go out of style they have so much history and nostalgia behind
jordan himself yes there's other jordans and other colorways and different things but if you always
look at the history of the og colorways for each and every model they are always successful over
time when they retro they go up next thing you know it's a four hundred dollar shoe
three hundred and something dollar shoe and the prices continue to rise as inflation goes up over
time da da da whoo next thing you know the new threshold is the 600 shoe who knows what it may be
on the next rise of sneaker wizardry and all the things that are going on in the shoe game
right now but to get what i'm saying is if you are right now and you want to invest into shoes
and all that stuff wise decision which i would recommend and something that i have done in the
past i don't really need to do it now because i'm not really into reselling shoes i'll just
be collecting stuff not really yeah that i'm passing it's just too much work but either way
when it comes to that get the classics get the fire red threes pile up on the ones that you
love because you can rock them they're going to be worth something later you can't go wrong with
it they got nice materials they have a lot of nostalgia and there's a lot more backing that
type of sneaker than an alternate colorway of that same model so there's a lot of different things
to think about like that um i don't know hopefully this was just kind of helpful for you guys to just
go ham in the comment section and i'm sure there's something in here that i said that
is gonna trigger somebody and they're gonna be mad at me for no reason and all the other stuff and
they're gonna all well now i do have a re i get it i understand like everybody is up on end right now
and there's a lot of other people that are very happy right now because they're able to
go find sneakers for good deals and i you know there's just it's a very interesting time i've
seen this time before a couple of different times um yeezy there's a lot of stuff going on with his
brand right now and his shoes and is that the end of it and what are we gonna see from there
next and all his shoes are going down in value there's a lot of different stuff going on not
only with nikes and jordans and that you all know i love talking about nikes and jordans the most
but the shoe game itself is very interesting oh and that's one other thing for the people that did
still make it to the end of this video because you know people don't make it all the way to
the end we get some people that click out at some point but i always talk to people about this i say
people say the shoe game is dead right now they say the shoe game is over they say the prices
are down everything is terrible then why is it that the reverse mocha travis scots are still
hitting for fifteen hundred dollars and they just came out why is it that the green off-white air
force ones are still going for two bands right now and they just came out today you know what
i'm saying like you got to think about all those things it i understand oh yeah they're limited
and all the other stuff well if the shoe game was dead and everything was down and everything was
plummeted wouldn't those be like at least like maybe like a five or six hundred dollar shoe
and i mean you know it's it's just crazy because shoes are gonna hold their values and at the end
of the day a grail is a grill you're going to like what you like and it's going to continue to rise
in value a classic pe is a classic pe organ duck pe is going to go for money and it's not going to
stop it's not going to change and they're going to keep coming out with more ones in the future and
the values are going to be high no matter if you like it or not it's just what it's going to be so
if you want to be in the shoe game and it's a part of it and you understand this is expensive game
and if you want to collect cars and you want to collect watches you want to collect anything
that has a monetary value any material item in life typically vast majority of things
this is what it is it's an expensive hobby it's an expensive lifestyle but if you're strategic
about it and turn your hobby into a hustle then you can understand and know the game and then you
know what to purchase and if you sit on the right items now you can take those sneakers
and you can use those as assets to then use to leverage to purchase properties and different
things like that cash flow off the properties next thing you know you're buying more sneakers
because you got no worries because the properties is paying for your shoes you know what i'm saying
that's just i mean we can talk about that stuff if you guys want to follow my other
youtube channel dj willingham i'll talk more about real estate on that channel uh but that's
that's how i got into real estate i got a few properties under my belt i know a couple things
when it comes to that stuff short-term rentals you name it all the different stuff as well so
again that's a whole other topic but yes the shoe game is uh very interesting right now i'm happy
because as a collector who spends a bunch of money and all the different stuff on sneakers it's a
great time i can get a lot of shoes for a really good price i'm happy i'm excited about it because
i know it's not going to last forever it's things are going to go back up people are going to pick
what they want to pick to be the driving demand of the shoes and then nike they always have an agenda
you know they got the air jordan 2 agenda right now and they're pushing energy behind it so jordan
brand nike like they're always going to have that agenda for us in the future and for the people
that are wise and see what the year is like air jordan 7 is going to be you know that transition
of this year and next year and then we see the travis scott announcement and stuff so they put
energy behind certain models and that kind of drives the prices so as you learn the trends and
understand the game when it comes to that aspect that's where you know hey i can still make money
in this downtime just like same thing stock market is going down people are still making money every
single day when stocks are going down in price so for all you stock gurus out there that want to
correct me and act like you know everything even though none of us know everything which
i mean i get it but you get what i'm saying like stocks go down people make money so you can make
money at any point in the game whether it's up or down but just be careful and at the end of the day
most importantly just buy what you like like just buy what you like bro that's it like
because you won't be worried about it you will not be worried about you'll be happy with what you got
even if you overpaid 50 bucks or 100 bucks or 200 bucks right now and then the price
goes back up later it don't matter because the shoe was gonna be in your collection either way
if i've been collecting for 15 years i got shoes that i've been have from high school
they're still in my collection i don't care if the value is high or not because i'm they're for
my collection now if i want to use them as an asset yes that's great again another strategy
thing but at the same time they're for the collection so i feel like i've repeated myself a
couple times i don't know i'm just talking again like i said before there's no script there's no
rhythm there's no rhyme i appreciate you guys as always let me know what you guys think about the
shoe game right now and how you guys are feeling uh with what you're purchasing and what you're
holding off on if you plan on spending money or not all those different things i would love to
hear it down below in the comment section see you guys another one all right y'all i'm out
yo if you enjoyed this video and want to grow your collection or make extra money on the side
i built a vip mastermind that will teach you everything that i've learned about growing
my sneaker collection over the past 15 years this will also give you access to the dna fam
in my vip community where we talk about investing outside of sneakers and don't worry if you don't
plan on joining the vip community it's okay i also set up a private dna fam community
that gives you access to all the behind the scenes looks from the studio and multiple
chances to win free sneakers and gear from weekly and monthly challenges so all you need to do is
click on the link down below in the description or the first link pinned in the comment section that
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