Good morning. It's Meg from SwissWatchExpo and we're following the fashion trends for
the fall. We're going green today. Tell you about it in a minute.
Good morning. It's Meg from SwissWatchExpo. Green is everywhere. It's the fall. Leaves are changing,
but in fashion homes, colors, kitchens, everywhere you turn,
there's green. We're going green at SwissWatchExpo too. Rolex Milgauss Green. Let me show you these
incredible watches. But first I wanna tell you a little bit about them. The Milgauss
was actually first introduced by Rolex in 1956. None of us have been around that long,
but for those people who were, remember that these were the age of the supercomputers and the
incredible magnetic fields. And so the really, the Milgauss was designed for scientists and engineers
whose watches were being infected by the magnetic field. So Rolex, very revolutionary, created the
Milgauss. The name Milgauss comes from thousand, which is mil, and Gauss, which is electrical
currents. This was an anti-magnetic watch that was not susceptible to being affected in its timing by
all the supercomputers and the scientist in the environments that they were working in.
So it was really clever. The scientists love it and to this day, it's not just for scientists,
it's for everyone. But today we're also going green and I wanna ask you a question and then at
the end, if you stay with me, I'll give you the answer. Why is green so important to Rolex? Why
is it their logo color? Why is it such a special thing that will always be identified with Rolex?
I'm going to let you know, but let's show you these watches first. The current green Milgauss,
actually they weren't green initially in 1956 when they were introduced,
they didn't have a green crystal and they were only 37 millimeters. But I'm gonna show you the
ones that are currently available. Let's start with the green crystal, black dial Milgauss.
The green crystal was actually introduced in 2007 on the black dial. The crystal itself
is green. You can see around the edges. It's the only sapphire crystal in the Rolex collection
and really any other collection that I'm aware of where the crystal has its own color. The crystal
is made up of chemical compositions of copper and aluminum monoxide, and it's the copper in
that composition that gives it that green tone. It's really stunning. It's really beautiful. Very,
very unique. One of the other things that show the Milgauss, which our collectors love,
which I love, is the heritage and the nod back to the scientists and the warning of the electrical
currents that are around is its lightning bolt second hand. It's super fun. You think about
whenever you see a current or a message about a warning from electricity, it's orange, it's bold,
and it's the lightning bolt. They've kept that on the Milgauss as well. Just a super fun watch.
Very, very clean, but different from anything else that Rolex shows you. In 2014, they introduced
the new dial, the Z-blue dial on the green crystal Milgauss. Extraordinary. And again,
the crystal's still green, the blue dial underneath it. The combination is really,
really extraordinary. Stunning watch, beautiful dial. It's one of the Rolex collections you don't
hear about as often. Those of us that know it loves it. If you see it and you know what it is,
you really appreciate it. A lot of people don't even realize this as a Rolex,
but it's one of my favorites, which is why I wanted to share it with you today.
The other thing about the Milgauss is there's a lot of speculation right now in 2022, about what's
going to happen with it. There are rumors out there that these will actually be retired soon.
I hope not, but if they are, we've got some, So you can let me know. I'll get one for you.
Finally, I asked you a question in the beginning. Why is green so important to Rolex? Why would
they make a green crystal Milgauss? Why is their box green? Why is the logo green? It's
a super simple answer. Remember, Hans Wildorf? He created the Datejust style
magnifier on top of the date just because his wife couldn't see. Guess what her favorite color is?
It's green. That's why Rolex is green and why it's so important. It goes back to him
and his love for his wife. It's just that simple. Sometimes it's not that scientific.
Give me a call at SwissWatchExpo and I'll be happy to show you some of these watches.