(upbeat music)
- Hey everyone, I'm Nina Zadeh, Director
of Partnerships at Sidewalker Daily.
And today we're gonna talk about blogger trips.
So if you don't know anything about us,
my agency, we're really in a good space
because we work on both sides
of the influencer world.
Our clients are both brands, hotels,
tourism boards, you know we consult for
all different types of travel brands,
but we also work with bloggers and influencers directly,
in helping them on the business side of things.
So we're kind of on both sides.
And today I wanna talk about blogger trips.
They're also known as influencer trips.
These trips are really something that I know
a lot about because I worked with different tourism boards
on multiple blogger trips or influencer trips,
and I just kind of wanna share some information
with those that are interested to learn more
about what these are.
So a blogger trip or influencer trip
can be solo or it can be group.
They used to be called press trips back in the day.
They still are press trips,
but when I look at influencers
and putting influencers and bloggers with journalists,
I often find that the groups,
especially if it is a group trip,
it just doesn't mesh well tougher.
They have different needs.
For example, my influencers wanna
wake up at 4:30 in the morning
to take a sunrise shot at a villa,
whereas my travel writers kind
of like I don't need that content.
I wanna visit a nice restaurant on property
and get all the information.
I'm speaking in hotel, as a hotel example.
So influencers and journalists have different needs.
So a lot of times brands, especially on the travel side,
hotels and tourism boards,
they have set up different blogger trips
where bloggers can come down together
and influencers can come down together
and get the content that they need.
Influencer trips are super successful usually.
Obviously it depends who's on your trip.
It's 'cause you're feeding off this group dynamic.
It's so much more fun going networking with
other people in your industry.
You guys tend to spend five, six nights together.
Sometimes you don't know them.
You are going on this press trip,
which is now called a blogger trip,
and you're learning from each other,
you're vibing.
And by the end of the trip
everyone just feels like family.
It just feels like all mushy, gushy,
and you're like you feel like you know these people.
And you've gotten to know them so much better.
It's also, from a brand side, it's more effective
to have a bunch of bloggers together
because there's this group effect.
It's like well so and so's posting
so I'm gonna post.
And like you guys are posting of each other
and it's more authentic.
It's like you're actually,
hey we're actually all having fun,
versus you and your plus one,
if you're just one influencer
and their plus one,
you may not get as much content
because they're just there by themselves
versus if you're in this fun group.
It's kind of what we call the gorilla warfare.
It's like people who are following,
let's just say an influencer,
they may be following a few
of the people on that trip,
and now they're seeing the messaging
of your product, of your destination,
of your hotel so much more
versus then just seeing it on one account.
They're seeing it now on six, seven accounts.
In terms of the logistics
of a blogger trip or influencer trip,
how many people go on them,
I like to keep my group trips
under 11 people because a lot
of times my influencer or my blogger
will bring a plus one.
And then there's either me or my business partner Clarice,
she'll go, and then there's usually a photographer,
videography on the trip to cover all,
get tons of other content.
And more than 11 people is like,
it's a lot to manage.
It's a lot of personalities and needs
and requests and so and so left her shoes somewhere,
and so and so didn't wake up because
the alarm didn't go off.
It can get crazy so if you're on the brand side
and you're organizing a blogger trip,
you're gonna wanna probably
try to keep it under 11, including the host
because it just kind of gets out of control.
In terms of who gets invited on blogger trips
and influencer trips,
again, it's up to the brand
and their goals and what they're looking to create.
I think the most important part
of who you invite is group dynamic
and group energies.
If there's people on the trip
that have a common denominator,
like they know someone on the trip,
it's not just taking five random strangers
"Real World" style and throwing them in a house together.
That doesn't often work.
If you find people that it's like they may never have met
in real life, but they follow each other on Instagram,
or maybe two of the influencers are friends
and two others are friends,
but they all kind of know each other,
it just makes for better group dynamic
when it's not this awkward feeling
of like who are all these people
even though you're bringing your plus one.
And that's obviously not always the case.
Some blogger trips you don't get to bring your plus one.
The ones that we do, we're working with influencers
at a different level where we understand
that they need that plus one as production
to get the shot that they need
and we budget for that,
or I make sure my client knows
how important that plus one is.
But it's not always the case, obviously
everything is case by case.
But group dynamic is super important to the success
of a blogger trip.
Also blogger trips are different than blogger retreats,
just so that you know.
For the most part, when I think of a blogger trip
or influencer trip it's hosted by a brand.
It's hosted by a hotel, a destination, a travel brand.
They are the ones paying
and figuring this whole portion out.
Blogger retreats on the other hand,
you have to pay to participate
and learn blogging information and tools.
So they're different because on a blogger trip
or an influencer trip,
you're kind of seen as the media.
You're being invited
and you're being hosted,
whereas a blogger trip or retreat,
which are fabulous and amazing places to go
and learn, those are more like workshop style
where you're paying to gain a certain skill set.
So I hope you guys enjoyed this video
on blogger trips.
If you're a brand that's looking to build out
a blogger trip or an influencer trip,
we can definitely consult you.
So make sure that you can contact us below.
We offer those services 'cause we've done
literally hundreds of trips
for all different styles
and types and sizes.
If you're an influencer looking to go on blogging trips,
or influencer trips, we also can support you on that.
And our contact for our coaching services
is also below.
So just make sure you like this video if you liked it,
comment, give us some love, give us some feedback.
Tell me what you like, what you don't like.
And I hope to see you in the next video.
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