Hi, this is Vanessa join with AdoramaTV
and today we're talking all about
creating a brand that gets you the
clients you want.
Here's the thing and probably the easiest
thing that you can do...
figure out what kind of clientele you
want, and mimic them,
now we'll get to the
part about not... you know faking and
pretending your someone you're not in a
little bit but... I want you to find
clients that you potentially want to
have, find where they shop, find what
celebrities that they follow, find how
they describe their ideal photographer
or maybe their ideal wedding.
If you're a wedding professional now...
this might be as easy as sending a survey
out to your favorite clients and asking
them maybe.
You'll ask them what was most memorable
about their experience with you, or how
they would describe their wedding to you,
these types of little things... learning
their vocabulary, learning what they
liked, what they valued, are gonna help
you create a brand and change some
things in your workflow that are going
to be attractive to them.
Second thing you want to be aware of
is not recreating yourself.
Your brand should be
an extension of you and you
shouldn't recreate yourself to be this
perfect brand image you know that you
want, then this whole image is just going
to be fake, and you don't want
to do that.
It is way too much work
to be faking it to your clients, and then
being somebody else when you're..
you know.. off.
We're about to go get coffee and I
want to show you a little bit about the
brand there, but once you have your brand
image or logo and by the way there's a
lot of psychology that goes into the
colors you pick, and the font as well.
Maybe my friend Callie will talk about
that when I give her a call, she's
actually redoing my brand right now.
When you finally get that logo done, when you
finally get that image put in place, make
sure your brand goes everywhere.
Put it on as many things as you can
obviously...
Put it on all your social media, on your
website in any kind of public listing
that you have.
We're gonna go to Think Coffee...
one of my favorite places,
and I'll show you how they put their
branding on everything so
that I recognize them at any location.
It's up here... it's on this sign...
and you're gonna see this color blue
everywhere.. blue has this little
undertone of calming, so we see it there,
we see it in the logo, we even see it in
the highlighted word here on the door.
You can't come in but I'm getting coffee.
All right so got some things here...
notice all the blue...
it's absolutely everywhere,
prints right here it's all caps it's
actually evoking confidence...
which makes sense because look at the
quote... FEEL GOOD ABOUT YOUR COFFEE...
So it makes sense.
Let's call my friend Kaleigh
... she's an amazing, amazing, brand
expert, and she's gonna have a lot to say
about this...
How are you doing?
I just called you Kalley... Kaleigh... and I
mess that up every time...
but I'm sorry
anyway Kaleigh... tell us a little bit about
branding from your point of view.
So yeah... when it comes yo tips I have
that I see photographers following trends.
We've all seen that calligraphy bouncy we've
seen the block font, and working with a
professional, or doing your research
about what type of fonts and colors and
what they represent, making sure that
you're actually putting out something
visually that reflects the work that you
do, and that you want to be doing, is the
first step..
Like you don't want to look like everyone
else, and when a client is shopping
around for a photographer and
they all look the same, like you're not
going to stand out, of course you're
gonna blend in..
Yeah I mean it's not all
about the logo, but the logo has a lot to
do with it a lot of times
that's whats recognisable,
that's your first impression,
absolutely, and the second thing I
totally see is, lack of consistency, is
sit down, write down everywhere you are
online, and make sure that you look like
the same person.
A lot of times I see different colors,
or even different logos,
think of how you were memorable.
I know I need to implement more of that
in my own brand.
So use like five consistent images
on all platforms like your Facebook
header, and your wedding wire or the Knot
profile and build off of the brand trust.
It takes five to seven times for someone
to see your brand to create trust, to
probably get an inquiry, so why wouldn't
you leverage like the similarities of
they've seen you on Instagram, they see
your website, they see your profile, and
they're like...
oh I totally trust them,
so good talking to you, and excited to
release this brand.
All right I know we talked a lot about
the logo, but branding is not just about
the logo..
it does have to do with that,
it's about the overall image, you want to
make sure that the brand is cohesive
throughout the entire process.
Throughout the entire experience,
so if you have blues and your vibe is
calming then you need to be a calm
person throughout the
entire experience with your clients, and
the last thing we're going to talk about
is the photography itself.
I know as photographers it's really easy to
try and like put a million photos in your
portfolio, but guess what... no one's
looking through that entire thing.
Maybe you... and perhaps your mom,
that's about it.
You want to have 10 to 15 'hero images'
we call them... 'hero images'...
the amazing images that you love to death.
Maybe you even surveyed your clients,
or your friends and family and they assured
you that these are great images.
Stick with those images and put them
everywhere, even put them repeatedly on
your social media.
Put them in other portfolios like on
Wedding Wire or The Knot,
or anything like that, and those are
the images that your client will start
to recognize.
So in them recognising your brand,
they're going to start recognizing your
imagery as well, and that is a very
successful brand.
People can look at photos and go
Ah...that's the Vanessa Joy!
That's the joy here on Adorama TV.. and
this is all about branding, tell me some
ways that you brand your client
experience so that it's significant to
what your brand is supposed to represent.
Thanks for joining me on this 10-week
marketing course here on Adorama TV.
Make sure you subscribe...
hit the belt so you don't miss a thing.
Don't forget to leave comments,
tell me how these things are
working for you, or aren't working for you,
and I will do my best to answer them,
give you new suggestions, and really
follow along this entire course.
So leave a comment, hold the hate cuz
very frankly you're somebody that I don't
know, and you're taking shots at me
like its Patron.
I ain't trying to mess with your
self-expression but I learned a lesson
that's stressing and obsessing about
somebody else is no fun.