- On this episode I talk Yik Yak, historical figures,
and what my kids have taught me.
(crowd applauses)
You ask questions,
and I answer them.
This is
the #AskGaryVee Show.
Hey everybody, this is Gary Vay-ner-chuk
and you're watching the #AskGaryVee Show
episode number 64.
Before we get into the questions today,
I'm excited, we did one yesterday, right?
Oh no the snow day.
The "fake" snow day
in New York city, that really pissed me off.
But, got some time with the kids
which made it pretty awesome.
Appreciate everybody, I see that Alex De Simone
where is Alex?
Sitting at his desk?
That's alright, you can leave him, Staphon.
Give him big daps last night
his hustle was strong
more people were segueing to asking
questions on Instagram.
Let's link that up if you want to ask questions on the show.
I'm enjoying this.
Instagram game is really fascinating to me.
Betting hard on it.
All of you entrepreneurs should.
It is the number one social network as the
"attention graph" goes.
By the way, I need to desperately make an attention graph
like, we've got to get into that.
'Cause that's what I care about.
Let's get into the show.
- [Voiceover] Austin asks,
"Gary, in episode 63 you say you watch and can tell if people
are hustling.
How do you tell?
Engagement, frequency, or gut?"
- Austin, that's a great question.
I love that recall to that long, long, long
time ago episode number 63.
Yeah, this is how I do it and it's funny
I'm in love with this answer
by the way, I'm giving you a pre-alert that I think
the answers on this show are going to be really good.
I feel up for today's answer.
I'm going to go even deeper.
I remember why I started this show, which was
can I go deeper on all my quotes for my fans.
I'm going to challenge myself in this episode to go
deeper both in the tactical aspects and the theoretical
aspects.
And what I mean by that,
clouds and dirt by the way,
what I mean by that is how do I figure that out
is very simple.
It starts with the fact that I put in work.
So, when I go look at your Twitter account
and your Instagram account,
I will actually click your posts.
I will actually look at all your posts.
I go to everybody's,
if you go to a Twitter account, you can hit their profile
and then you can say 'view all with replies'.
So, if you go to my account, twitter.com/garyvee,
you'll see all my non-reply tweets and be like,
oh Gary's pushing a lot of these up
but if you click on 'with replies' all of a sudden,
you get a much deeper picture in to what I'm actually
doing on Twitter, which is I'm engaging at scale with my
community.
So, when I get pissed at all of you,
one of the things I'm looking at is I'm like,
oh look at all these 15 people that I just spent the last
35 minutes looking at when I click their Twitter account
'cause they just engaged with me,
I'm double-checking so I just click very quickly
usually I have my phone.
Ok, cool, you say hello.
Let's do one right now.
Real-time, baby.
Let's do one right now, very simple.
This is going to be interesting.
Somebody's about to get really called out.
So, you open a Twitter App, right?
And, I go to my notifications
I'll look and I'll be like, social media twit
social media TWTR, this dude,
I asked, how long have you been following me,
a lot of you answered, thank you by the way.
So, I'll click in and I'll look at him and I'll say,
ok, 1080 and then I'll look at what he's actually doing
and I'll see he does a lot of retweeting,
ok that's interesting to me.
He's doing a ton of retweeting 'cause that's his account.
So, that gives me a sense of what he's doing
I'm going to skip ahead 'cause he's playing that game.
Now, Christin will say, great point by Gary Vee.
Thanks Christin.
And, I'll go into here, I'll see she has 7,000 followers
that'll give me some information
and then I start looking at what she's doing and she's
engaging, she's engaging, she's engaging,
here she's retweeting, she's hitting that person up
I love this, saying to someone they love the new
profile picture.
This is starting to give me a sense and actually
Christin let's give her some daps,
can you zoom in the top right corner?
Are you able to do something there to give her
some daps so she gets some peep love?
So, she's doing a good, solid amount of engaging,
she's doing some nice, solid retweeting,
she's actually really engaging.
If you look now, over here, DRock, this is very faint.
All the way in the right where it says one hour,
one hour, two hours, can you see that on the right here?
It's very small.
But, what I'm seeing is that she's
this is all happening in the last two hours, a lot.
Heavy engagement.
She's crushing the engagement there.
So, then the next thing I'll do,
this is work.
Like, if anyone understands how do I know?
'Cause I'm putting in the work.
Next thing I do is I hit her URL on her Twitter account
which is radical.social
and then this pops up and I'm looking at this.
Is this her blog, is this where she works?
I don't know yet, but here we're about to look.
Now, I'm looking and trying to figure out what is this
and if I don't figure it out quickly,
I'm like I don't know what this is, I'm out.
Looks like her blog.
So, these are the things I'm doing.
I'm analysing.
I'm looking at the other things you do.
If I was looking at my Instagram, I'd look at the pictures
what does that person put out.
What I'm seeing my friends and the reason I called out
so many people is; one, I'm seeing the far majority of
people only in the right hook business.
Thanks to Christin here, I'm in a good mood 'cause she's
jabbing the shit out of it.
So, that's great.
But then there's other things.
Is she throwing right hooks?
Is she trying to drive people?
'Cause the right hook is part of the jab, jab, jab,
right hook, which is the overall thesis.
Put out great content, create value up front
convert it into business and so, when I see people
and I see a lot of you asking the same questions about
your coffee business, your catering business, all this,
I'm trying to see if you're doing that mix.
Are you only right hooking, are you only jabbing,
are you driving people successfully,
is your website responsive 'cause it's a mobile
world?
I do this.
As you can see, that alone
I'm not even done with Christin auditing.
That alone is 5, 7, 9 minutes.
That's insanity in a world where I'm so busy
but that is the reason so many of you follow me.
I truly believe that.
I believe in this karma, zen aspect to it
that I'm capable of giving great answers on this show
'cause I know you way better than you think
in a world where every one of my contemporaries
that's at my level whatever that is, thinks that the last
three minutes of this show, the things that I do
with my time in a world where
in my inbox,
let's break this down.
Let's understand what I'm talking about.
In a world where I've got all these emails right now,
some of my clients are going to get upset here I think,
here's a very important email from John the lead
developer at Wine Library about a new program that we're
about to launch, from Friday not answered yet.
Because I'm looking at Christin's Twitter account.
Nobody, no business person thinks that's the right move.
None.
And, so I think if you want to pop,
if you want to be an anomaly,
you've got to act like one.
- [Voiceover] Andre asks,
"Gary, I'm interested in your thoughts about
marketing opportunities on Yik Yak!"
- Andre, so this is a great question.
Back to the attention graph that I just told India that
we need to drill on.
The biggest reason I'm talking about Yik Yak so much
is, it does have the overwhelming attention at scale
of this kind of 18-22 year old demo that's on college
campuses.
The truth is, I'm not really prepared to answer this
question that's why I took it.
The truth is, I haven't put in enough work on Yik Yak,
it's here, but look where Yik Yak is,
this is important, this is another insight, this is why
I grab so many people's phones.
Look where Yik Yak is.
As you can see Social is really jamming here.
But, Yik Yak's in this little folder that says Social.
And, it's not even on the first one, it's here
so clearly...
Are you laughing because you're not getting a good zoom?
- [DRock] No, it's hiding. - Oh, it's hiding.
That's right, DRock it is hiding.
(laughter)
So even though I'm talking a big game about my
belief in Yik Yak, my actions aren't following my words
right now.
I'm doing a bad job, I'm not being the best expert
at Yik Yak.
I haven't spent a lot of time in there.
Obviously, the kind of anonymous commenting
how do you get away with promoting your burger joint
or a pizza shop or Wine Library,
to 21 and 22 year olds Yik Yak users,
what do you do?
Do you ask a question about your own business?
Or do you make a statement about your own business?
That's a little spammy.
The problem with Yik Yak as a marketing platform
right now is that it's like the old forums back in the day
when everybody was anonymous in the 90's and I would
go to wine spectators, wine bulletin board and be like
Wine Library is an amazing store in town.
You don't know how to do it right.
I guess in theory, you can make a comment of,
I hear that the Johnny Burgers own cook is really hot
hahaha 'cause it's me.
I guess there's a way if you're very authentic you can
win that game.
And there's clearly ways to market.
Unfortunately, the thing I make fun of so many of you of
and so many people of, which is you're not a practitioner,
you're reading headlines, I unfortunately in this
situation am a lack of a practitioner and I need to do
a little bit more of my own work.
As you can tell I have enough dangerous knowledge
of giving you an example of some of the things
you can do, but the question would become
what would Yik Yak allow brands to do if anything,
but clearly,
if you have a restaurant or hang-out
in the college demo right now and you're not desperately
trying to figure out Yik Yak every minute,
you're making a huge mistake.
- [Voiceover] Coach asks,
"Gary, we spend all of our time pouring our creativity into
projects for our clients, so that when it's time to shift
gears and focus on our brand, we're exhausted.
How do you keep it burning for both?"
- Coach, the simple answer here is very simply
that you need to
you need to work harder and faster.
There's really nothing else.
Im exhausted every day, but I'm making enormous
amounts of things happen in my 18 hours.
Not only am I working 18 hours,
but I'm working fast as hell in those 18 hours
and I'm prioritising what's important and what's not.
So, I guess the answer to your question is,
we're all different.
If you need to be A-type and rigour and organised
I would just schedule non-negotiable time for your
personal brand if that's important to you
from 6-7pm because you have that whole day to
check the box that you want to and you've just got
that time, it's just allocated.
Maybe that time is 10-midnight.
But, really there's no magic answer here.
The answer is more time and faster within that time.
I think the faster part confuses a lot of people.
I always talk about stop watching Lost, sleep less.
But there's another variable.
Be much faster in the hours that you're actually in.
These guys can tell you, there is not a second that's down.
I work with people who are like, 'I work ten hours a day'
and then when I audit them, there was like 15 minutes
here where they watched a Youtube video.
We fight for minutes here, we fight for seconds here,
I wish there was other cameras showing you how hard the
bobble heads are of the crew here
every minute.
And so my gut is, because I, when I thought I was the
biggest workaholic that ever lived from 22-30 in running
Wine Library but I had enough time to bullshit about
baseball with Branden for 9 minutes or talk to my dad
about something for 15 that made no sense and didn't matter
or went to ESPN.com to just check Jets scores.
I had time, I had time.
I'm dramatically faster at 39 than I was at 29.
And, I'm working more hours.
That's how it's happening.
I know the answer, I lived it.
I am making fun of 29 year old Gary Vee for
all the spewing that I do,
that dude wasn't as fast and didn't go for as long
every day, and that's just how I've done it.
- [Voiceover] Ben asks,
"Gary, what have your children taught you about life
and business?"
- First of all that was a great video
I think the Instagram videos have huge potential
as well.
The creativity's coming through more than the
YouTube videos where it's just that person's face.
So, that's a lot of fun.
You know, it's funny.
I took this question as well because I think my answer
is going to be super unpopular.
I think a lot of people are going to be,
everyone's looking for the romantic answer,
you know the truth is, I love my kids
insanely, but I love my wife and I love my parents
so insanely that,
I love them more but,
DRock's always scared when I go politically incorrect,
it's the truth and I promised to be very honest in this.
Do I love my kids more than my parents?
It's a really interesting debate for me.
It's much closer than the normal politically correct
answer that I hear from others, so
it's not like that taught me how to love.
People say that all the time.
I was fucking loving everything before.
I guess at the end of the day, the things that really
really, you know what this is the true answer.
The thing that my kids have taught me about life,
and I guess I believe this very much in business
and so many of you that have been jamming with me
for a long time know.
They've taught me from the other side, how powerful
DNA really is.
Watching my kids do the same exact things I do,
like Misha when she performs in our living room,
she's spending more time trying to paying attention
if we're paying attention than on her actually performance.
That's what I do.
When I give talks, I'm like looking in the crowd to
make sure they're not on their phone.
You know Xander's looks of 'I got you',
it's just crazy.
So, they've taught me how powerful DNA is,
and maybe they've taught me to
a more extreme level of respect for Lizzy.
She's just an incredible mother and just watching
how she's executing in her role with them is
has taught me a lot about her.
But, for me, they haven't taught me jack crap
about business and other than the reason I bet on
people is based on my intuition around their DNA
and then I watch their DNA come full throttle
I'm just a big DNA guy.
- [Voiceover] Lex asks,
"Gary, I've got a question for you.
Who is the historical figure you would have lunch
with if you could? And why?"
- Lex, great question.
First and foremost, two things.
One, Lex I really think you should put a URL in your
Instagram account so it links out and two,
the VaynerNation you should check out is Instagram
it's a tremendous, tremendous effort, great pictures.
We're rolling with heavy truth in episode 64.
The answer to this question is nobody.
And I really, really, really hate giving it because
if I'm on the other side of this camera, I'm looking
at that and saying, you think you're so great
that there's nobody you want to meet
and weirdly there's probably a truth to that.
It is actually fundamentally, completely insane
how little energy I have of meeting anybody all the time.
There's plenty of people I find ridiculously fascinating.
Winston Churchill, is super high and interesting.
Randy The Macho Man Savage is a big one for me.
Pete Rozelle, the former NFL commissioner I just read
his book, I don't read a lot of books,
when me and Lizzy went away in November.
I'm up to 9 or whatever.
Walt Disney is interesting, story telling.
There's people interesting but it's crazy.
If you said, you could have dinner with any historical
figure, we're talking Abraham Lincoln, Walt Disney,
or the Jets could be,
not playing in the Superbowl, that's not where I'm going.
You could be in August right now and watching the Jets
first pre-season game, I'd rather do the Jets' pre-season game.
Think about how insane that is.
Pre-season I said.
There's something really broken with me and I think it
comes from ego DNA.
I do.
Or it just speaks to a theme that a lot of you know which is
I'm like this.
I'd rather look at Christin's Twitter account for 19 minutes
and bring that value to the people that have bestowed
in me the interest in paying attention to me
than for me to go and spend a nice meal and drink some
nice wine with Joseph Stalin so I can tell him he's a
piece of crap.
I don't feel it, I've never felt it, I have no interest.
Just super not interesting for me.
Question of the day.
Which historic figure would you like to have dinner with?
You keep asking me questions, I'll keep answering them.