- Hey everyone I'm Neil Patel and today
I'm going to teach you how to learn SEO for free.
I'm going to jumpstart your career
without you even spending a dime.
(upbeat music)
Before we get started make sure you subscribe
then when we release more tips on SEO you'll get notified.
Quick question for you how many of you have done SEO before?
If you have leave a comment below with yes,
if you haven't leave a comment below with no.
And here's the thing whether you have
done SEO before or you haven't,
what I'm going to share with you today
is going to help you become a better SEO.
The first step I want you to type in
your URL into the SEO Analyzer.
If you don't have a URL type in your competitors URL
or whatever company you work at, or any random URL.
The SEO Analyzer from Ubersuggest,
breaks down all the errors on your site.
The low time, what you can do to improve it,
how many SEO errors you have that are critical,
warnings, what's wrong with your content,
whether it's duplicate titles,
duplicate method descriptions.
It literally breaks every single thing down for you,
it crawls hundreds and hundreds of pages on your site
and it tells you what to fix step by step.
It'll even tell you what URL's have the problem.
In other words you don't have to
be that technical to figure this out.
The tool breaks it all down for you step by step,
and then once you make the change,
it'll then show you if you fixed it or if you didn't,
and when you fix the changes over time
your ranking should just climb.
The second step I want you to do is
check out the traffic analyze report on Ubersuggest.
Type in a competitor URL right then and there.
That report breaks down how much
traffic your competitors are getting
from search from all their pages.
You just have to click over to top pages
and it shows you their most popular
pieces of content based on estimated visits.
And when you click on view all under estimated visits
it shows you each of the key words that are driving traffic
to your competitors top pages.
Now that you figured that out,
the third thing I want you to do is
go to that competitor page that's getting
a lot of traffic look at that content.
I want you to create a better version of it.
You leverage Brian Dean's skyscraper technique
which is going above and beyond,
they got 2,000 words you're going to have 4,000 words.
They got articles with images,
you got articles with images and videos.
In other words just go above and beyond,
make your content so much better
people wouldn't even dare to visit your competition.
When you do that more people are going to want to share it.
The next thing I want you to do
is go to search.Twitter.com type in your Competitors URL
and it'll show you all of the people
that shared your competitors article.
Hey John, I noticed you linked a X, Y and Z article.
I have a similar one that just came out
but mine covered 1, 2 and 3 that theirs didn't, cheers Neil.
P.S. if I can do anything for you let me know.
That one simple thing will help you get more traffic.
The more traffic you get the higher chance you're going to have
of people sharing your content and linking to it as well
because the more back links you get,
the more shares you get this all helps
with user metrics and overall rankings over time.
The fifth thing I want you to do
is go back to Ubersuggest and put in your
competitors URL into the Backlinks report.
They already have a piece of content that's super popular.
You can see all the people who are linking
to that piece of content with the Backlinks report.
I want you to hit up each of those people,
and send them a message like this.
By doing that what you'll find is
a lot of people will start linking to you
cause you're article was way better than theirs,
you're going to get more links more social shares
and eventually you'll even start ranking higher than them.
Now the next thing I want you to do
is focus on user metrics no-one talks about this in SEO.
It's not just about are you building backlinks,
haven't you had your code optimized?
It's about what do people think of your site?
Are they bouncing away, is your time on site terrible?
Google looks at these metrics cause they
don't want to just put any site on the top.
They want to put sites at the top
that people truly genuinely love.
So with your site survey people.
You can use tools like Hotjar to figure out,
hey what do you like, what do you dislike on my page?
How can I improve it, give me free suggestions.
By getting all of this feedback what
you'll find is you'll see commonalities.
When you find 30, 40 people giving you the same suggestions,
now it's time for you to make those changes to your site
cause that'll help you improve your user metrics.
And over time you'll rank better.
That's how you dominate google.
It's not just about hey can I optimize my code,
can I optimize my backlinks, can I get more social shares?
Its about putting out there what people love.
Do all of those things and you can become a better SEO.
If you enjoyed watching this video leave a comment below,
ask me any questions I'll answer it,
like it subscribe to the channel,
share the video, thank you for watching!