Online styling has been growing like crazy for the past few years.
In this video, you will learn how you can kickstart your styling career online.
For tips and advice about the styling industry, make sure to subscribe, and hit the bell to
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With the situation, we have right now, and the Stay At Home order, online space is booming.
And you can work as an online personal stylist and get clients and create [inaudible 00:00:29]
looks for them.
So stick around, because, by the end of this video, you will know how to set up your new
career online.
Hi, my name is Basia Richard, and for the past 15 years, I styled top celebrities like
Selena Gomez, Sarah Hyland, Olivia Holt, Irina Shayk, and more.
If you need help with entering the styling industry, make sure to schedule a free discovery
call with me, and I will link it in the description under this video.
Now, in this video, we'll talk about how you can start working as a personal stylist online.
So let's get started.
Now the best part of working as a personal stylist is the fact that you can help your
clients feel beautiful, find confidence with their new look, and create a new image for
them.
Now, in this video, I explained exactly how online styling works when it comes to either
working for an online styling company like Stitch Fix, versus working as a freelance
stylist.
So make sure to watch it, to really understand the difference.
In this video, I want to concentrate on the freelancing part of the styling business.
Now there are a few reasons why becoming a freelance online personal stylist is more
exciting to me, and it should be to you, as well.
Now the reason number one: You work for yourself.
And all you need to kickstart it is really your computer and the internet.
And that's it.
So now you have no boss, so you don't have to work according to anybody's standards.
You can create your own styling services and get your own clients.
So it's really up to you when you want to work and have your own schedule.
Now, reason number two: You will make way more money as a freelance online personal
stylist.
So really, the sky is the limit.
Now, your rate depends, of course, on your experience, on how many clients you have at
this moment, and how big in demand are your services.
Now, reason number three: You can choose who you want to style and what type of clients
you want to work with.
So now, since you are working for yourself, you can pretty much pick and choose which
type of client you're the most comfortable to style.
So now, let's get started and let's start with tip number one: Educate yourself.
So now, if you have never styled before, you have to make sure that you educate yourself
first.
So here's what you really need to know now.
Body shapes and you need to know how to dress all different types of body shapes, like a
circle, triangle, hourglass, inverted triangle, and rectangle.
Then you also need to know colors and what specific colors your client will look in now.
Also, what are different types of styles, like classic, tomboy, pretty, rocker, artsy?
So for this, all you can do is simply google different style types and create a quick [mood
00:03:32] board with images that represent that specific style.
Now, you need to educate yourself on different type of silhouettes, trends, magazines, blogs,
so you can really stay on top of what is happening in the fashion industry.
Now, I have a free cheat sheet guide with plenty of fashion terminology, magazines,
blogs, and you should be familiar with it.
So you can download it.
It's completely free and I will link in the description below.
Now, tip number two: Create your client's avatar.
And what does it even mean?
Well, you need to create an image of a very perfect client that you want to work with.
So the best start would be to really identify that person.
So take a pen and paper, and just start writing it down.
Do you want to work with the women, or men, or both?
Write it down.
What age they are? Write it down.
Where do they work?
Are they married or not?
Where do they hang out?
What do they do on the weekend?
Now, if you think that you can work with anybody and everybody, it would be so difficult to
really target... let's say, like single women in their 30s, in the same time you want to
target married men in their 50s.
Both of them will have a completely different interest, style, niche.
So you want to [inaudible 00:04:57]... be really identify that perfect client before
you can move on with your online styling career.
Like my own styling career didn't really take off until I really knew who is my perfect
client avatar.
At the beginning of my career, I would take small editorial jobs, and I would style fitness
magazines, and I would do some small red carpet jobs, and it would be just so all over the
place.
Now, the moment I decided that I wanted to style young Hollywood, and mainly work with
women, my career took off.
And I was a go-to stylist for that type of demographic and that type of client.
So the moment I started to work with Selena Gomez, I also started to style Victoria Justice,
Olivia Holt, Sarah Hyland, Demi Lovato, and it just happened because I really identified
my ideal client.
So before you can start styling online, make sure that you create your own avatar, first.
Tip number three: Create services.
Now, in order to style clients online, you need to have an offer.
Now, I have this video, in which I talk about how to create your styling services and prices.
So make sure to watch it after now.
So, as a personal stylist, you want to start with very simple services you can conduct
online.
Do start with a closet detox.
Now, a closet detox is a clean-out of your client's closet, in order to get rid of their
old and off-fitting clothes, and have a space to add and start creating new and updated
looks.
Now, the second service you want to create is an online shopping.
Now, in order to successfully shop for your client online, make sure to talk to your client
first, where you can learn everything about their style, their goals, their lifestyle,
their sizes, their favorite designers.
So you really want to learn as much as possible about them, before you suggest any looks for
them.
Tip number four: Start styling your friends and family.
Now you have services set up, it's time to start styling.
In order to start styling your clients, you need to gain as much experience as possible.
Now, since you're familiar with all the styles, colors, trends, and you know all the different
body types, it's time to start putting all this knowledge to the test.
In order to style online, you just need a Skype or a FaceTime.
That's it.
Now, call your mom, sister, brother, friend, and ask to style them first.
Start with the closet detox first.
So you want to see what type of looks they have, and how you can change their style and
suggest new and updated looks.
Now, I have this video, in which I talk about exactly how to do a proper closet detox for
your client, so what it before you do it yourself.
Now, the second service you want to move on is online styling.
And after you did a closet clean-out for your client, you have a clear idea what they are
missing from their closet and what type of looks they will look good in.
Again, I have this video, in which I talk about how to shop online for your clients,
so watch it to make sure that you are all set, before you move on and start shopping,
yourself.
Tip number five: Use social media to get clients.
Now, you are ready to start getting new clients.
Now, the best and easiest way to do it is through social media.
Now, since everybody, or most of us, are staying home, everyone is on social media.
So take advantage of the situation.
Start posting styling tips and advice first, and by doing that, you're introducing yourself
to your audience.
They need to know you before they will hire you.
Now, another great space to find new clients are Facebook groups.
Now, if you know your ideal client avatar to find, try to find groups where you will
find your ideal clients.
Now, educate them and present yourself as a style expert.
Now remember, they need to know you first, and they need to like you second, and then
they will hire you.
Now I also have this video, where I talk in detail how to get your styling clients, including
online.
So make sure to watch it, as well.
So now you know exactly how you can kickstart your personal styling career online.
Make sure to schedule a free discovery call with me, if you need help in entering the
styling industry.
Don't forget to subscribe and hit the bell.
I post new videos every Monday on this channel.
Thanks so much for watching, and I will see you next week.