Today, I want to give you guys the three reasons why someone
might subscribe to a YouTube channel
and help you guys integrate all three of those things
into your content and into your channel
so that as many people are likely to subscribe
to your content as possible.
And also help you make other informed decisions
about your content.
That's coming up.
Hey guys.
My name is Tim Schmoyer and it's Thursday which means it's time
to do some YouTube Q&A with you guys.
The Green Apple Home wrote and asked this.
Do you think it is better to have a smaller
niche or a channel with lots of stuff?
My channel started out about organizing, home crafts,
and projects.
Now I am adding in pretty much anything that
falls under the category of home,
like cooking, household tips.
Since I started home-schooling my kids,
I have wanted to add more videos about that.
Am I going to lose my audience because it
is so broad of a channel?
Do you think it would be better to do
a separate home-schooling channel?
That is a great question.
And there are a lot of facets and things
that would go into answering that question and all
the kind of different levels that it contains.
But let me just simply say that there are three reasons why
someone would subscribe to a YouTube channel.
And the first one is because they're actually
really interested about the niche that you are in.
Like, for example, you mentioned like cooking stuff.
So if you have a channel that revolves
around the cooking niche and a viewer
comes and finds that your channel is
very valuable to them because they are also
interested in cooking and they subscribe because of that,
they will continue watching your videos
as long as you continue to provide them
with valuable information and videos about cooking.
A second reason why someone might subscribe to your channel
is because they actually care about you personally.
And this is actually why a lot of vlogging
is really popular because people start
to form what's called parasocial relationships with the people
that they're watching on YouTube on the other side
of the screen.
They feel like they actually know
that person like in real life.
They feel like they're almost hanging out with them
and forming a relationship with them
even though it's totally not true, right?
The person who's on YouTube has no idea
who the person on the other side of the screen actually even in.
But nonetheless, the person who's
watching your videos actually feels
like they have formed some sort of human connection with you.
And they care about you personally.
The third reason why someone might subscribe to your channel
is that maybe they actually don't really
care about the niche you're in and maybe they don't even
care about you personally too much either,
but you share a common belief with that person
and that person really values what you are all about, what
you stand for, why you're doing it.
And there's that common shared belief
that that person like really gravitates towards.
This works especially well for a lot of nonprofit organizations
and cause-related channels, but every channel
should have some sort of belief system in place
because belief systems are what most people form community
around the easiest.
So when it comes down to it to answer your question,
is whether or not you get away with creating content that's
really broad in scope and anything
that's of interest to you really depends
on why the person subscribed to your channel
in the first place.
If they subscribed because they were really just interested
in your cooking videos or in your home organizing videos,
then for you to start doing other videos that are not
related to that niche, then they might unsubscribe.
But if they subscribe because they actually really care
about you and they subscribe because they like watching
your personality or maybe you have a really strong shared
belief that you articulate in your videos
and that person really believes what you believe,
if that's the case, then you can make almost any video
in the world and your viewers will still
watch it, not because of the actual topic or content
you're talking about, but because they actually
care about you.
Or they actually really strongly care
about what you represent as a belief.
Now ideally, your channel would have all three of those things
very prevalent.
Right?
So they actually really value the niche
that you've kind of decided you're going to focus on
and you're going to make content in.
And then they also like maybe after watching
some of your videos, they actually
really start to really care about you personally,
if you're actually presenting yourself
in your videos in a way that is actually making
that human connection really natural and easy to happen.
And then third, if you state this
is why I do what I do in all your videos
and you kind of make some sort of belief statement or claim
about why you make home-schooling videos
or why you make home organizing videos or cooking videos,
or whatever the case may be, I believe
x and this is why do this and that
becomes very apparent in all your videos.
And then all three of those things
are prevalent, that's what makes a channel very easy for someone
to subscribe to.
And it also gives you the most of liberty
to make video about almost anything you want
and get away with it on your channel.
So I hope that makes sense.
I would love to hear from the rest of you
guys in the comments below about how you would answer
this question and what advice you would give to the Green
Apple Home and other people who are asking a similar question.
The rest of you guys make sure you go check out those comments
because there are always really good stuff down there.
And if this is your first time hanging out,
I'd love to have you subscribe.
Every Tuesday we take a look at online video news and talk
about the implications it has for us as creators.
On Wednesdays, I give you guys some YouTube tips
and advice and ideas.
And then on Thursdays, we do YouTube Q&A just like this.
Why?
To give you my value proposition and belief statement
is that because I really believe that a lot of you guys
have messages that can potentially change the world
and influence a lot of people's lives.
And I would be a part of helping you
do that so you can master this platform called YouTube
and spread your message so that the people who
need to hear what you have to say
can actually hear what you have to say.
So thank you for letting me be a part of that.
Subscribe and I will see you guys again next week.