between 65 to 90 percent of your typical
shampoo conditioner can be water but we
have water in our bathroom so why do we
have water on our products I started in
my kitchen 2012 I formulated for shampoo
vows in one condition about over the
course of probably a few months I
started selling on a community forum and
it blew up I was making 1 kg batches
sort of in 7 or 8 of them a day hand
mixing hand pouring and molding I had
this overarching goal that we would save
1 million bottles from the infant which
seemed like this enormous and
surmountable goal we wanted to grow
internationally that was how we were
going to save as many plastic bottles as
possible so we started experimenting
with Google ads and it's just an easy
way to get in front of an audience who
wouldn't ordinarily know you but people
who want an environmentally friendly
product and then we are taught the page
almost immediately that leads to our
first international order which was so
exciting and that was how we knew that
this product had global potential
[Applause]
we live California on May 14th and that
involved us sailing 9,000 miles over
those six months
[Music]
and that time we trolled and we
collected microplastics
straw and throughout the islands
[Music]
Plastics never actually break down it's
toxic fish and plankton are eating these
plastics we're eating the fish is going
into our food chain that's killing our
ecosystem but the rate we're going right
now by the year 2050 we'll have more
plastic in the ocean in actual fish free
kill our ecosystem we kill ourselves
I've always had a passion for the
environment I started caring about
saving the environment when I realized
how fast we were destroying it what
we're doing is very much focused on
ocean place different I wanted to see
what we were trying to say
[Music]
I want to put a bar in appreciate we
need to stop using so much lo use
single-use plastic I want to change
consumers behavior so instead of
thinking I need to buy a bottle of
shampoo they think we're as my shampoo
bar staff doesn't have to come in a
bottle it's not necessary just requires
a bit more thought
the natural world is hugely important to
me it's it's what we're fighting to
protect
[Music]
we're just hit 1 million bottles saved
which is about 25 ton of plastic but it
kind of pales in comparison to the extra
6 million we're gonna save next year