- What to expect in 2021,
in terms of E-commerce and email marketing.
(gentle music)
Hi, this is Andriy,
the founder of Flowium Email Marketing Agency,
as well as this YouTube channel.
And today I would like to talk
with you about our prediction.
What's going to happen in 2021
with email marketing and E-commerce in general.
So, prediction number one is email marketing will be dead.
Just kidding.
So, I mean, there's like for the past few years,
people are saying like chatbots, Facebook, other things
will kill email.
This is not true.
Email will exist in 2021 and other years
until we use email personally and for business.
But, the first point and first prediction that some rules,
some law in specific states might be in other countries
might be more stricter, like GDPR in Europe.
Some other countries might use the similar law system
as well as some of the states in the United States.
So this is our prediction for 2021.
Prediction number two,
and actually it's already available,
but you will see it more and more as interactive emails.
So, Google released AMP, accelerated mobile pages for Gmail.
In other words, when you send email, your receivers,
your subscribers would be able to interact with your emails.
Let's say, you sell shirts
and you have three colors of the shirts
and under that shirt you can put all the colors.
And when they click on that color,
they will see different kinds of color of the shirt
in the email.
But they don't need to leave the email
and go to your website to check information.
So it's very, very user-friendly
and good experience for your subscribers.
In 2021, you will see more tag-based emails.
A lot of heavy design emails,
landing in a spam and promotion folder.
If you use tag-based emails,
there's more chances for you to land in customer's inbox
and how I personally see what other brands doing
for marketing purposes
for somebody who did not purchase anything yet,
they sending them heavy branded emails.
But when you become their customers,
they start following up with you with personalized,
text-based messages.
Dark mode emails.
So, a lot of companies will optimize their emails
for dark mode.
It's trending now.
A lot of people have their cell phones in a dark mode
and when you send regular emails,
it will show differently on dark mode versus the regular,
I believe white mold, whatever they call it.
Either already released a video
or planning to release video in the next few weeks
about how to optimize your emails for dark mode.
We study dark mode in the great details this year
because it's a problem for a lot of brands
and we need to fix it for a lot of our customers
so they are compliant and that it looks great on
either white or black.
So in 2021, you will see more and more companies
trying to optimize it creatively
so their email looks good on both molds.
In 2020 Facebook and Instagram
joined their communication platform, DM's
and Facebook Messenger into one messenger,
Facebook messenger.
When it happened, now there will be a lot of companies
putting big accent on Facebook chatbots
to help reach out to their customers.
And, recently in podcast episode number 21,
we had a guest talking about mainly chat.
I highly recommend for you to listen
because there's a lot of actionable
and good tips how they use it
and I love their strategy for chatbots being,
not creating this as a journey,
but as a notification platform.
I love, I love that strategy
because it's so easy to implement
and you can do it right away.
There's not much effort for you to do.
But you will see more and more companies
implementing chatbots in their marketing strategies.
And all good direct mail.
In episode 20 of our podcast,
we spoke with IgnitPosts,
where they were talking how to use direct mail
to E-commerce advantages.
And we had direct mail for years,
maybe hundreds of years,
but now it's coming back
and it's a very, very powerful tool,
which costs a lot of money,
I personally believe, on bigger scale.
However, that return on investment is much higher
than any other marketing platforms.
There is a lot of brands will be implementing
and by the way,
I received myself a lot of direct mail from influencers,
from E-commerce stores, where I'm buying stuff
and I did not buy for certain periods of time.
And this is the way for them to win me back.
Also in 2021,
you will see more E-commerce stores
will create their own App. Why?
Because now it's less and less friction to create mobile App
for your store.
Such company like Tapcart,
make it frictionless for you.
If you use Shopify to create mobile app,
that mobile app, first of all,
you teach your customers instead of going to your website,
check that mobile app to buy something from you.
And second, it's a dedicated channel
for you to communicate with your customers.
And you do not compete like in the inbox.
You are competing with other brands,
But in the phone, they do not download hundreds of Apps.
They might subscribe for hundreds
of different email newsletter,
but they do not subscribe to hundreds
or double hundreds of apps.
And push notification is not very common for other stores.
So, a lot of companies will take advantage of it in 2021.
And, the last prediction is SMS marketing.
So, as a mass marketing is becoming more trendy
and more and more companies will implement it
in their marketing strategy.
However, be very careful
You need to be compliant with US law
or your local country law,
to be able to send, legally, SMS to your customers.
So, what do you think about those predictions?
Do you have any other predictions?
Leave your comments below in this video.
Was your predictions, or if you want,
you can criticize my prediction.
Maybe, I'm a hundred percent wrong.
Maybe, I'm a hundred percent right?
I don't know,
but please leave it below
and let's continue conversation in the comments below.
I want to hear, I want to learn from you.
I want to know what you think.
And also, if your first time on this channel,
click subscribe, click the bell
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if you don't like this video.
Thank you. Bye.