- Are you a digital agency owner
who feels a bit meh about LinkedIn?
Got the sinking feeling that you are missing out
on some valuable leads for your digital agency
because you are not using it?
In this video, I will answer some of the most asked
LinkedIn questions,
which often stops agency owners like you in their tracks.
LinkedIn personal page or company page,
what do you need to focus on
if you want to generate more leads for your business?
Plus, I will bust some outdated LinkedIn myths
that prevent many LinkedIn shy people and web designers
from being successful on there.
And if you stick with me, a little later in the video,
I will also show you a little known LinkedIn feature
which can grow your company page almost overnight.
Hi, this is Nicole from Wunderstars.
I'm a marketing coach for digital agency founders.
On my channel, I share marketing and social media hacks
for time-poor agency owners.
Subscribe now to never miss a new episode.
Now let's jump into the content.
Let's start by exploring what marketing goals
you can achieve for your agency
with a LinkedIn personal profile
versus your LinkedIn company page.
Here's what you can achieve with your LinkedIn personal page
also known as LinkedIn Profile.
Build connections.
On your personal profile,
people connect with you directly.
It's a bit like your personal Facebook page.
With clever content marketing,
you can get noticed by your ideal clients,
important industry and business connections,
and you can establish your expertise
by regularly commenting
and posting helpful articles on there.
Most LinkedIn users are not active on the platform,
they just lurk, so if you step up your presence,
you can become the go-to person
by building your personal brand
that also enhances your agency brand.
After all, you are the face of your agency as the founder.
Being active on LinkedIn and posting great content
also helps you to earn some Google juice,
so it's great for SEO for your company website.
Let me know in the comments,
when is the last time you actually checked out
your personal profile on LinkedIn
and wished that it looked better?
(upbeat bright music)
Now let's look at LinkedIn company pages.
With a company page, you have followers
and you can run targeted advertising campaigns
to get your message seen by your ideal audience.
LinkedIn is really a powerful paid media channel
if you've got the right kind of budget.
Just to reassure you, at this stage,
there's still so much you can achieve with organic posting,
but more on that later.
Using your company page well,
you can build your agency brand.
And if you work with your designer,
you can easily show off your digital portfolio
and draw your audience in with stunning infographics,
imagery, and videos.
So stand out with your company page by sharing agency news,
behind the scenes posts and attractive content
that's helpful for your ideal audience.
Company pages are also a great place
to celebrate team members.
And just as with personal pages,
having a LinkedIn company page is great for SEO
as it's another way for Google to notice you.
So how can you make a decision what to focus on?
It depends on your goals and the resource you have available
to manage LinkedIn.
If you are time poor, maybe you are a one woman
or one man digital agency
ready to grow your social media presence.
Focus first on making your LinkedIn personal profile
work hard for you.
It's much easier to get engagement on there.
And there's still so much you can achieve organically
with your LinkedIn personal profile,
by being present and sharing great content,
that acts actually, like a magnet for your ideal audience.
It's an approach which has worked for me.
I've had my biggest leads from LinkedIn
by concentrating on my personal profile.
So when should you consider a company page?
If you have a decent advertising budget and a team
that really needs visibility,
then a company page might be the best option for you.
If you have a small team that can share
and comment on your company page posts
to build up engagement.
This is where it'll really come into its own.
And if you want to advertise on LinkedIn,
you must have a company page.
Let me know in the comments,
are you considering to set up a company page?
What are you hoping to achieve?
One final thought when it comes to deciding company page
or personal LinkedIn profile page,
it is going to be much harder to build up traction
on your company page
because people want to connect with people.
So unless you have a team committed to helping you
and an advertising budget,
my recommendation would be that you're better off
really focusing on your personal page.
It is much easier to get some great results there.
As a quick side note though,
having a company page for your agency
doesn't mean you can blend into the background
as the digital agency founder on your personal profile,
which you need to have to set up a company page.
Your customers buy from people.
As a corporate marketeer for over 15 years,
I commissioned many website projects
from 500 to over 50,000 pounds.
Knowing who the team members are in your agency
plays a major role in people deciding
to work with your agency rather than another.
Website projects take time
and a lot of collaboration and hard work on both sides.
So clients really want to get to know you.
They want to know who they're hiring for the project.
No fancy logo or graphic on your LinkedIn company page,
and I know you do them so well,
is going to be able to build the know, like
and trust factor you want to get
with your ideal audience on LinkedIn.
But personal connections, showing off your work,
your team and recommendations do.
If your clients or their audience are on LinkedIn,
you should have a five-star personal profile on there.
As the main client contact our agency founder,
you really need to be visible.
It will be as powerful as your website homepage, about page
and sales pages all rolled into one.
I am really pleased with that description.
Now I promised you that I would bust some LinkedIn myths.
Number one, LinkedIn is only helpful if you are job hunting,
not true any longer.
Yes, you can still find a job on there,
but Microsoft purchased LinkedIn back in 2016
and has heavily invested in its features.
And it's now become a super powerful marketing machine.
Ultimately, they want you to spend more time
on the platform, so LinkedIn has become the biggest
B2B focused social media network,
to build your connections with your kind of people
who would love to work with your agency and pay your worth.
Number two, LinkedIn is boring.
Hah, it you used to be so stuffy.
Today's LinkedIn is so different though
with lots of features that are interactive
that make it more sociable, more humanized
and far less stuffy.
Finally, here's the Linkedin trick
I promised you in the beginning.
Did you know you can invite your contacts
to follow your company page
to get your updates seen by them?
One of my agency founder of Wunderstars
increased the following of his company page
from 30 to nearly 900 by using this simple hack.
And I'm going to show this to you
on a quick video on the screen now.
My company page and I would like to show you two ways
of quickly growing the following
of your agency company page.
First of all, you can click share the page
and you can copy the link.
You can use that in your email signature
or post the link to specific connections.
Secondly, and this is a really, really cool method.
You can invite up to 100 connections per month
to follow your company page.
So if you do this consistently,
it's really easy for you to grow your company page
and increase your reach, good luck.
Now make my day by liking this video
and commenting on it.
And be sure to check out
the Wunderbar Marketing Efficiency Show playlist
for more tips, see you in the next video.
Auf wiedersehen.
(upbeat electronic music)