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what's up guys Ryan here so this is how
you create an AMS advertising campaign
for your KDP paperback book alright so
first thing go to your bookshelf in your
KDP account hover over the three dots
for one of your live books it has to be
live and then you should see the promote
an advertised link so go ahead and click
that it's gonna take us to an
intermediate page between KDP and AMS by
the way when I say AMS it used to be
called Amazon marketing services they've
rebranded it to Amazon advertising but
AMS was short for Amazon marketing
services a lot of people still just call
it that I still call it that even though
technically it's Amazon advertising
all right Marketplace amazon.com gets
the most traffic so that's where you
should prioritize advertising then click
create an ad campaign alright you'll be
brought to AMS but through KDP so if you
have a separate AMS account from like
Amazon merch or from anything else like
I have a separate AMS account that I got
like years ago through this like vendor
central trick and people were using that
trick to advertise their Amazon merch
shirts through headline search ads back
before they integrated or invited Amazon
mergers or KDP people to AMS obviously
things have changed but real quick they
give us to advertising types so the
first one sponsored products that's what
we're gonna use lock screen ads this is
for e-books only all right otherwise we
could try it but I've never written an
e-book so I've never run those before
but if you try to run one it won't let
you with any of your paperback books
that we're selling these blank paperback
journals right so we can't use the lock
screen we gotta use sponsored products
so we will click that and first things
first campaign name oh by the way
sponsored product ads guys they're not
the headline search ads is what they
used to be called I don't know why
Amazon keeps rebranding but headline
search ads show up at the very top of
search results they're the ones that you
see where there's three products to run
a headline search ad you have to have
three prod
minimum and you typically see like a
brand logo in the fourth spot they're
not letting us use those for KDP for
some reason so if you see somebody using
them for KDP it's because they have an
old account like I do but sponsored
products they can still show up at the
top of search results but it will be
underneath the headline search ads in
this sponsored sponsored listing areas
they can also be on like the sidebar and
Amazon is always coming up with new ways
to display more ads because more ads get
displayed more ads get clicked they make
more money so just keep that in mind but
what we're really after is at the top of
the page
all right campaign name I like to always
start with SP which is an acronym for
sponsored products now I know we're only
running sponsored product ads so why are
we doing this well you never know in the
future they might open up headline
search ads which are called sponsored
brand ads so if we're running a if they
open those up to KDP we can have SB ads
and SP ads it's good to stay organized
here all right and then do the niche
that you're targeting so I have my to
new beginnings
book here that I'm gonna use as an
example so say SP to new beginnings
then I'm gonna say 120 for 120 pages and
then I can say Journal because the
interior is a journal and then I'm gonna
say 6x9 because it's 6 inch by 9 inch
and I've already got this in my accounts
so I'm gonna just gonna add a couple
extra characters because I was doing
other demos for my KDP course alright
start date leave it as today end date no
end date daily budget I like to start
with something less than five dollars so
we'll just use two for now alright
targeting this is a big important thing
to remember do not use automatic
targeting I will show you why later
alright so campaign bidding strategy
just use dynamic bids down only that way
it's the safest honestly you don't have
to use fixed bids that's like if Amazon
wants to charge you less let them charge
you less right so I can't justify using
fixed alright and then expand this
adjust bids by placement and where you
see top of search so again I mentioned
like sponsored products you can get your
ad displayed in different parts of the
page but obviously the most valuable
real estate is at the top
of search results that most people see
that it has the highest click-through
rate so increase your bid by like 10%
for top of search result there's no harm
done there I mean 10% also you'll see as
an example it says 75 cent bid will
become 83 cents well we're not going to
be bidding 75 cents obviously with KDP
like profit margins are pretty slim so
we need to adjust our bids accordingly
chances are if someone's running KDP
advertisements at 75 cents a click think
about that three clicks and they're
pretty much not running at a profit at
that point unless their book is like
absurdly high-priced all right ad format
I like to just use standard ads so go
ahead and click that all right and then
scroll down to products so I've already
added the book that I want to advertise
here it's just this book that I've been
using as an example for some of these
videos alright so we'll scroll past that
it only lets you add one product per
campaign if you're creating sponsored
product ads through KDP in standard AMS
they let you do more but with KDP just
one targeting so I like to always use
keyword targeting this gives us the most
control over like when our ads are seen
how our money spent
etc so keyword targeting then go down
here to keyword targeting now remember
how I said I would show you what Amazon
would spend your money on if you left it
on automatic targeting instead of manual
well here's how your money would be
spent on automatic your money would be
spent on keywords like outdoor cover
Jarrell cover soft cover journal
matte-finish
lined page journal lined page okay so
you get the point like you cannot trust
the automatic targeting for if I have a
rule of thumb if it's a print on demand
product do not do automatic targeting
because print on demand products have
slim enough profit margins as is you
can't be trusting Amazon to
algorithmically determine what keywords
are associated with your listing at your
expense
there's no need just go to manual and
then click enter list all right so now
we can provide our own keywords and
we're good to go
so leave it on custom bid and then
uncheck phrase and exact so we're gonna
include some broad keywords here and
honestly for broad keywords why don't we
just say to new beginnings because
that's the cover of our book all right
so we can provide more keywords than
this but broad is more likely to spend
your budget because the way that kind of
broad phrase an exact match were matches
work are broad is it could just be like
a match on the word beginnings or
beginning right or new beginning whereas
new beginnings would be a phrase but it
could be on something like that like
someone types new beginning journal and
then new beginnings matches and they
show our ad or eligible it depends on
our bid depends on who else is bidding
it depends on the algorithm and how much
confidence it has that this is a good
match it's not enough that it's like oh
maybe it is you know it's a little bit
more intelligent than that but broad has
the highest likelihood to spend our
money and the least accurate targeting
so we don't need to go with like all the
keywords on just broad so we can do
custom bid and I like to stay low with
KD P so let's just do 21 cents and then
hit add keywords all right now I'm gonna
up this bid to like 27 cents I'm gonna
uncheck broad and I'm gonna check phrase
all right I'm gonna say to new
beginnings and look it already pops up
with a couple keyword suggestions that
are much better than the keyword
suggestions on the related tab because
these keyword suggestions are based on
what we've already typed in so I'm gonna
click Add all keywords so to new
beginnings to new beginnings gift to new
beginnings journal we can say to new
beginnings
notebook to new beginnings diary also if
we look at the book and the cover I mean
it's got like a cool little bridge in
the jungle you don't know where you're
going so what if we said like outdoor
lover book outdoor lover gift outdoor
lover notebook
adventure lover book things like that
hiking lover book hiking lover gift
hiking diary hiking journal things like
that you know alright and I'm gonna copy
this to my Windows keyboard because I'm
gonna add all these as phrase and I'm
gonna add them again as exact okay so
with phrase match if someone types in
like funny gift for hiking lover right
someone types in funny gift for hiking
lover well that could be a phrase match
on hiking lover book hiking lover gift
so that would be make argA our book
eligible to be bought by people looking
for that so that makes sense to do let's
leave it but also let's uncheck phrase
and then check exact so now we're using
the exact match type and this is where
we should put our highest bids so let's
move it up to like 32 cents something in
that range like honestly if you're
advertising other stuff on amazon
bidding 30 cents is like nothing it's
like laughable and you won't get seen by
anybody but with KDP we have to reel in
our bids otherwise we'll get three
clicks and spend our $2 budget and if we
don't convert at an absurdly high rate
we're just wasting money right so we
have to manage our bids according to the
profit margins all right I just copy
pasted the exact same words here as
exact match here's the thing exact match
means someone types in to new beginnings
notebook all right and that's literally
what I would call this you know product
so that is what we really are hoping to
get our ad displayed on if a customer
should our potential customer should
open up their browser go to Amazon and
type in to new beginnings journal boom
exact match we have the most money bid
on an exact match type of these words
and we hope that our ad gets shown at
the top that's why we even said we're
willing to spend up to 10% extra to get
that placement and hopefully that leads
to a sale so I'm gonna click Add
keywords
also you'll notice as you add keywords
there's a suggested bid column here I
would just say ignore that honestly like
the way that this works guys suppose
that it's us and ten other people
competing to show up on these keywords
well if we have the lowest bid of the
ten other ten other people but everybody
has a two dollar daily budget depending
on the search volume the ten people
ahead of us bidding more may spend their
entire budget in which case were next
man up even though our bids are lower
everybody else's budget spent so we
still get to occupy the ad space with
lower bids now I'm not guaranteeing you
that that's how it's gonna work this is
why you have to monitor your advertising
campaigns after you launch them so you
may be a be operating successfully but
you may still be able to refine them
even further and pull back some of your
bids and get the same exposure because
of things like what I just suggested
where people bidding more than you run
out of budget and these things are
variable they change like if it was
working a month ago
well one month later things could be
completely different so you just have to
check with some regularity if you're if
you have any real money on the line like
with KDP and with like print-on-demand
and stuff like I want it to be passive
right so if you're not gonna recheck
that's why we use such low bids but you
can get away with bidding maybe a little
bit more I mean you definitely could if
you're willing to check like every day
or every other day so just make it work
for you with two dollar daily budget
uncomfortable with 32 cent bids on exact
match I think that could drive sales and
operate profitably also keep in mind
guys every sale that you get helps rank
your products organically don't overlook
that too like Amazon will like Amazon
isn't randomly showing people at the top
of search results right they're showing
people at the top that have sales
history have positive feedback and are
converting customers meaning someone
clicks their product from search results
and then buys at a high rate so factor
all those things in as well like part of
advertising is it's allowing us to
assist Amazon's algorithm in targeting
we're assisting their algorithm to to
understand that when someone searches
certain keyword
words that are products relevant to
those keywords and we should be shown
hopefully at the top you know in this
case we buyer we buy our way to the top
but with you know there is always an
organic rank one person an organic rank
two person and a lot of times they get
there through advertising
all right negative keyword targeting you
can honestly skip this it's not that
important but if there is and this is
more like I'd say geared towards
interiors right so let's say as an
example we're selling a cookbook if
we're selling a cookbook we may say we
don't want our ad to be displayed if
someone searches and their search
includes the words blank journal or
blank notebook or maybe 8 by 5 times 11
right because we're selling a 6 by 9 so
we don't need to be showing up on 8 by 5
by 11 and if we're selling a cookbook we
don't need to be showing up for a blank
journal all right this is just throwing
them out there personally if I'm setting
up these ads I'm not spending any time
with negative keyword targeting
truthfully like I'd rather go quantity
over like optimal quality of advertising
campaigns there's no guarantee that if
you type the word cookbook here since
we're selling a blank 120 page journal
that we're saving ourselves any money
because maybe somebody who is looking to
buy a cookbook who likes the cover of
our book well they can still write the
cooking recipes on the blank pages so
you know it's up to you to decide
whether or not to use negative keyword
targeting I'm cool with skipping it I
usually do all right then you can just
click launch campaign now if you guys
are familiar with AMS prior to KD P then
you you're probably used to there being
like something along the lines of four
hours to 24 hours if it's the weekend it
could be all weekend but you have to
wait for a human to manually review your
ad campaign before it goes live that's
with normal AMS but if you're an AMS
through merch or KDP they limit your
product selection when you're creating
the campaigns to just those products and
as a result there's no approval so it
just automatically goes and starts
serving your ad campaigns so keep that
in mind - it's instantly going
bee-lieve unlike normal AMS so anyways
guys I hope this video helped if you're
interested in learning more about KDP
check out my mini-series on YouTube also
I developed a full in-depth Kindle
direct publishing course there will be a
link in the description released as part
of Ryan's method passive income school
which will cover things like how to make
money on the side
passive income I should say through
print on demand through Amazon FBA
through Amazon merch through Kindle
direct publishing they're all
complementary to each other and what I'm
really focusing on is maximizing the
return on investment from your time and
money to generate passive income streams
and honestly obviously like you want to
have multiple passive income streams not
just one the same way that like if
you're working a job it's never ideal to
be solely reliant on one source of
income so anyways guys check that out if
you're interested and if you like this
video hit that like button if you're new
here please consider subscribing it
means the world to me and if you have
any questions comments feedback hit me
up below and I'll get back to you always
open it roll now
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