I'm gonna tell you how to find your niche or niche
on YouTube, and we're starting right now.
♪ That's just how it is ♪
♪ Ain't waitin' on me ♪
I'm Nick, welcome to another video.
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When it comes to finding your niche on YouTube
it's really important to factor in a handful of things
and those things are what we're
gonna be talking about in this video.
The first being why is it that you're on YouTube
in the first place, and the reason that this is so important
is because that's going to dictate everything else that
we're gonna be talking about.
For example if you are only wanting to
just grow a big YouTube channel,
well in that situation you're gonna take a completely
different approach than if you are just wanting to
use YouTube as an additional income source of some kind.
And if your goal is to turn YouTube into an income source
of some kind then your approach is gonna be
completely different than if you're using YouTube as
a way to position yourself in some way professionally.
So if you know what you want first,
then everything else that we're gonna talk about in this
video is gonna be a lot easier for you.
So let's start with your interests.
Is your topic sustainable.
If you're vlogging it's sustainable because
life changes every single day,
there's always something new, something fresh
that's happening to keep people engaged,
to keep you engaged,
to keep the whole thing moving along.
If you are making entertainment types of content,
then in that case that is also most likely sustainable
as long as you can pass the test that I'm gonna
drop on you here in just a minute.
But is the game that you're playing or the things
that you talk about in your videos or the type
of content that you make,
is that something that you're gonna be able to do
for years to come and still be interested in it personally
and still be able to make content about?
If the answer is yes then in that situation
then that's one check (bell pings) in the box for
yes this niche is right for you.
Now there's also the side of being honest with yourself
and saying is this something that I really want to
talk about for years.
Because you know, you want to be happy making content,
that's the whole thing with being a content creator is
it's fun, it's a pleasure, it's a joy.
It's something that you like to do.
If you think that topic or niche can hold your interest,
then that's one more check (bell pings) in the box for yes,
that's something that you want to pursue.
Another thing that you want to do for sustainability,
and this is where the test that I was talking about
before comes in,
is you want to make sure that you actually have ideas
so that you can keep generating ideas for a long period of
time on that specific topic or type of content
that you want to make.
What I recommend for this and I know that it's painful
is to actually sit down with a (mumbles) on your computer
or a piece of paper or whatever it happens to be
and literally write out a hundred video ideas so that
you are solid for the next 100 videos.
Or even if you don't make those videos,
you still have a hundred ideas proving to you that
hey I can relatively easily come up with a hundred ideas
which shows me that I can keep making videos
about this in the future.
If you can come up with those ideas,
that's one more check (bell pings) in the box for
yes this particular niche is right for you.
When finding or dedicating to a niche or niche,
it's also important to factor in monetization.
This is also extremely important for sustainability because
if your channel gets wildly popular,
and I'm rooting for you by the way I hope that
everything goes amazing for you,
and I hope that all of your YouTube dreams and
all the stuff that you're trying to
accomplish comes true for you,
when that happens you'll have the opportunity to
make videos full-time and when you're making videos
full-time, well you're gonna need money.
To identify your chances of making good money in the
particular niche that you're going into,
what you want to do is you want to look at the
average view counts of other big channels
in that particular space.
If those views are really high,
then you might be okay on ads.
However, if those views are not really high,
then you're gonna have to use other methods like
brand deals or creating your own products
or any other of the different ways to
monetize your videos on YouTube in order to monetize
what it is that you're doing so that
you can keep doing it.
When researching for the niche and trying to figure out
hey, is this something I'm gonna be able to
make money from so that I can sustain it long term,
what you want to do is you want to go look at
other creators that are doing well in that specific niche.
You want to figure out what exactly it is
that they are going to monetize.
Are they working with brands,
are they making their own stuff,
are they selling merch,
do they have a bunch of different things that they're doing
that are all adding to the pile which is
making it sustainable for them.
And when you're doing this
you really want to dig in and say okay,
is this something that they're really making money from?
If so, how are they making the money.
How is the payment system set up,
like how is this actually going together,
and you want to identify those things because
you're probably gonna have to do something
similar in the future.
Let me rephrase that,
you are going to need to know how they are making money
so that when your channel does well,
you're also going to be able to make sure
that you can make money so that you can
sustain that whole thing and do this full-time,
if that's something you're after.
When finding or researching your niche or niche,
it's also important to make sure that
you look at all of the competition.
With that said, I do want to make a disclaimer
and say that I do believe that
every creator is unique in their own way
and just by being you it's something that helps you
stand out on YouTube.
However, it can be helpful if you explore a specific niche
and you find out that it's not very competitive,
then it's like hey I've got all of this
open space to work within.
I'm gonna be an innovator in this specific niche.
But, if it is extremely competitive,
here's what you need to do.
Look for big channels in that niche,
and you probably already know who they are,
but look for big channels in that niche
and then you want to look at the types of topics
that are the types of titles that they're using
for their videos and then you want to go
search for those titles.
Then the search results are gonna give you
other channels that you probably were not familiar with
and then what you want to do is you want to open them
and you want to research them as well,
all different channel sizes.
And then you got to do the difficult thing,
of taking a really hard look at yourself in the mirror
and being honest with yourself and saying
can I compete with them at the level that they are at.
This means production quality, thumbnails,
how they edit their videos,
their presentation, all of it.
If the answer is yes,
put another check (bell pings) in that box for yeah,
this is a good niche for me.
But if the answer's no,
you gotta ask yourself another question.
And that question is,
do I think that I can dedicate myself to getting to
that level within a reasonable amount of time.
If the answer's yes, good.
Check. (bell pings)
If the answer is no and it's like hey,
it's gonna take me a long time to get to where they're at,
in that particular situation then you have to say okay,
am I willing to put in that time and kind of wait it out
while I'm getting used to doing all this stuff?
Or should I explore another niche.
And again, remember at the beginning when I was talking
about how important it is to know what it is that you want?
This is where that comes in because if it's like hey,
this is something I really want,
then in that particular case then you have to
dedicate yourself to leveling up your skill set
if you're not there yet.
Whereas if it's kind of like a
well, you know I'm just kind of doing this for fun,
I don't really care that much or whatever,
then it doesn't really matter and
you can go into any niche that you want.
So now, let's talk about that why and
get down to the nitty-gritty.
And part of that is making sure that you are going
into the right niche for what it is that
you're actually trying to accomplish.
For example, my why is to empower content creators or
you with the tools, resources, and information you need to
thrive here on YouTube and with video online in general.
I want to give you enough information that
you can apply to what it is that you're going
so that you can create a positive impact in your life
through the content that you create and
so that you can also create a positive
impact on others through the content that you create.
And of course, I also want to drive traffic to my website
and create an additional income through affiliate marketing
and my own products and things like that.
And being in this niche, making this content for you
helps me fulfill all of those things.
So, when it comes to your why,
really think it out.
And there's not like a right or a wrong answer,
it doesn't matter what somebody else thinks about it.
It's you, it's a personal thing.
Like really sit down and think about
what is it that I'm trying to accomplish?
It's five years from now,
what's this look like for me?
Where am I in all of this in five years,
like what is, why am I doing this?
And the reason that this is important is because
getting into the wrong niche that doesn't serve your purpose
or doesn't serve your why is going to end up being
a huge waste of your time which is a huge mistake.
To avoid other mistakes that YouTubers commonly make,
click on this video right now.
It's an entire video about mistakes that
YouTubers make so that you can avoid them.
And to learn more about growing your channel,
making videos and all types of other YouTube-related stuff,
remember to subscribe.
Thank you so much for watching,
I'll see you next time.