Hello everyone and welcome back to another video it is Francesco here
Welcome to Keep Productive YouTube channel if you're brand new, but if your regular welcome back, so in today's video guys
I wanted to break it into two parts and I wanted to chat with you firstly about the brand new Evernote
logo, which actually launched yesterday
So I wanted to give you my opinion
On it a little bit of sort of facts about what's been sort of released
I guess new updates in general
And also I want to talk to you about their new sort of mission statement and what that means and then in part two
I want to dive into the future of Evernote. I actually created this video two weeks ago
So hopefully it should give you a lot of insights into
My opinions on where I think Evernote's going pre brand so bear in mind that that video was recorded without knowing any of these
Smaller updates, so guys let's dive into part one the Evernote rebrand
So yesterday, August 14th
Tuesday evident rebranded they introduced a new version of logo as well as design guidelines and
a brand new
mission statement so evident also released that they now have
225 million global users of Evernote and their rebrand really introduced something
Fresh off the scene now. Let's first start with the logo now. I like logos
I do check out a lot of logos in my day. I enjoy the active design
I think it's something very interesting. Now. I'm not opposed to the new Evernote logo. I actually quite liked it
They haven't gone too far off brand based on all of the elephant
logos that they had in the design
Which include the article to the behind-the-scenes Alice put in the community?
the actual
Previous logos of the elephant which is calm ads are a bit out there. I really like this one
I also like the fonts that accompanies the logo it reminds me very much a medium actually a lot of medium
So I think why I do like it. I
Do think that coming from the logo perspective and the font perspective?
it's good to have this sort of I believe it's
Serif or font to have with it because it looks sort of more like a note-taking experience
So Evernote I've put together this marvelous video outlining their new sort of brand guidelines to some extent
So I'll include the link in description
It's worth watching because you get a feel from what they're sort of aiming for with this redesign
So Evernote has stated in sort of a few posts
That's obviously they're all gonna be including a link in description
They've stated we want to provide a way to help you focus on what matters most
So that seems like a sort of revised plan
Versus just necessarily using as a tool so they've rejected their mission statement
Which I quite like they've broken it into three core parts. They're broken into engage extend and explore obviously
There's a full statement that the CEO put out and also some of the brand guidelines that you might want to read
but these are some of the
elements that I pull out of those pieces and of course
You have to read the context around them in the engage section. They stated to do this
We are constantly improving the core products and we're selecting the panel which companies we choose to partner with
Now that's of a statement points me towards them being a bit more refined in their decision-making
When it comes to partnering with different companies so I can see in the future integrations being a lot deeper inside of Evernote
Fingers crossed of course, that's what sort of I get from that they also add in the extend section
But spaces is just the beginning of the larger initiative
Now spaces is a feature inside of Evernote that was released for business
Obviously that will be coming to personal soon but spaces apparently is a larger initiative
sort of pointing towards it being a bit of a more of an open-plan experience and the third area is
Explore and they stated we don't dictate how to use our product and how you should organize
now that again leads me to the point of that they will become a bit more open plan to
To like certain notion for example, so that's sort of a positive spin on it if that's what it means obviously
These are all mission statements. So they don't necessarily mean that now the new Evernote branding isn't fully rolled out there
They're rolling out on iOS and Android. It hasn't actually changed anything dramatically to the product apart from the logos that are available
however
Evernote have stated obviously this is going to be part and parcel of
New changes that are coming up now something that did change was the official
Pricing plans are now slightly different. They are now monthly pricing which it does seem a bit strange now
It's four pound 19. I'm in the UK. This is what I'm seeing for the premium per month per user and
Ten dollars and ten pound ninety-nine per user per month with a minimum of two users for the Evernote business account
And of course, you've got a freemium. I don't see any major changes in the actual plans themself
But again, this is something to be aware of know if you want my opinion of this obviously
I've followed evidence for a fair while now, of course
the next video will explain my sort of feelings around the product side of stuff which I still to this day believe only if it's
too big like two weeks later my sort of belief around it is that I
remember back in
2013-14 and Phil Libin was leaving Phil
Niven was a great CEO to ever know what I think and christen Neal was coming in
And the reason he came in was mainly to refine the core product down to its core
And I believe Evernote over the last few years have done it a lot better job on
Onboarding and actually making the product a bit more understandable for the brand-new user
But they've also lost a lot of loyalty from users that have been there for quite a while
For example myself like because they haven't product focus on product development
I've obviously dropped off more off Evernote and I'll explain that more in the next future and that is something they've
really lacked behind in their focus on focusing on
core and building a strength to their business network and to their core products for the personal experience and
onboarding has slowed them down in the ability to create new product updates and actually challenge the likes of
Oshin and I want him to be nimble so as you can imagine that sort of where I position Evernote right now
Now as you guys know, I've been a long time evident user
So this a Newberry brand obviously accepting I quite like it in my personal opinion
I'd love to hear what you think in the comments below
I don't, you know think that necessarily we'll see any update soon
But maybe in one to two months time
There might be some rollouts of a new unified sort of web Mac iOS Android Windows
Experience of the Evernote experience and then new features. I think there will slowly one of our spaces to personal and
Then sort of help you to coordinate your efforts
On what matters most? I think I think they'll do something around that I know what it is yet
But I just have a feeling it's anyway guys, I'm gonna pass over to part two
Which is more into the depth of the future of venema Evernote again, I record this two weeks ago so do bear that in mind
Anyway guys a big thank you and pass over to myself from the past
So we all know Evernote the application has over a hundred million active users of the service
It is still probably the world's biggest notetaking application
And it is famed in the market for its features as well as its advanced futures for going a bit deeper with the experience
but in the last maybe two years Evernote has
Struggled to sort of introduce new features now in the last six months to twelve months
They've released a feature called Evernote spaces
Which a lot of people were quite excited about but it really tailored and fit best with the Evernote business customers now
That's what evidents be doing on earth focusing a lot more on their Evernote business experience and a lot of personal users
I know many of the community have been annoyed at this the fact that Evernote have gone from
we love the whole community to now going and
Targeting the business customers and of course as it goes to business it makes the most sense
They make the most money per customer
But of course it's important to understand as the resources are now of course evident business
Will of course make them a lot more money, but it's good to fully understand where Evernote are at at the moment
so evidence biggest struggle in the last twelve months has been around modular productivity and this is mainly because
there's been so many resources coming out that are focused towards building blocks of your
System versus a fixed structure like Evernote many of the resources like notion of air table and even Monday
Comm are creating this board like experience that is more adaptive to the user now
Of course, there are so many different people who like the structured way that evidence set themselves out
But there's something a bit static and bloated about evident recently
they haven't actually released many product updates for a fair while and it's mainly been
Stability updates that they've been focusing on now. I cannot remember the last time evident did a full
redesign of their application or even added a feature that
Simplified it now Evernote did focus a lot harder in the last two years on
simplifying the experience for new customers
Everything from the onboarding to the way that use Evernote was simplified for newbies, and that's great
But when you are an existing user and you're looking for more product development
The only way that you could see a benefit with Evernote is if you went to Evernote business
And of course that's only because of spaces which is eventually going to becoming too personal
So even when I was talking here on the YouTube channel back in 2015 about Evernote developing new resources, and of course
They end a big change where Phil Libin
Left the company and a new CEO Chris O'Neill joined the company
Then I definitely still had confidence and they'd be able to bring stuff in and be able to develop the product owl
Now Evernote feels rigid. It feels strict. It feels like it won't break out of that
And that is the biggest problem in a moment. Evernote is not necessarily a workspace
It's acting more like Google Drive a static storage unit for many people in the last six months might
No, use has dramatically dropped
It's gotten downhill mainly because I'm not using it the same way. I used to now definitely
I'm not taking as many notes for meetings and that's based on my workflow. Now that's changed but
The general use of Evernote has mainly been on saving PDFs
Important meetings and secure information. That's really been how I've been using Evernote
I've been using it as more of a storage tool
So the way that I currently viewed this space for me is for example, I will use Google Drive for files
folders and creating new documents
For Evernote. I'll use Evernote for storing important information and meeting notes
But I won't really go much further than that. I will include stuff like receipts
Valuable email conversations baby, and I don't really have that much to it
So, for example, I would say in the last three months
I've added about 50 notes when before I was adding so much more and
Finally my notion use I didn't actually add notes to it necessarily
I just do most of my planning and uses my workspace. So in tandem all of these applications work well together. It's just
Strange that I'm not using Evernote as much anymore
Now, of course, this hasn't eliminated my use of Evernote and I actually don't see myself
Dropping Evernote for 12 months at least
But it's definitely slowed down my Evernote usage
No
the only way I only see evident getting out of this is by taking the bull by the horns and
Breaking out of their current experience now. They've got the know-how. They've got the technology
They just need to break past the limits of their own structure that they've set they may be doing this right now
I might be laughing because a week later they go and release his filly we've branded Evernote which has a more competitive
experience and I might be like
really excited by it but I don't see in happening at the moment now evident has always got a place in my heart it was
One of the first note takers I used and I have my entire history there like six
seven years worth note without worth of
Useful stuff that I can come back to but it's sort of like I guess if I have like a really old drop
Dropbox account right now, I'd keep it but it would necessarily come back to all the time
now the fact of the matter is Evernote needs to fight back and monic predictions around this are pretty simple if
Evernote doesn't fight back in the next two years
I really don't see it extending much further and that's a really harsh tool sort of statement
But again, I think that is a true
I think that Evernote will if they don't be able to do this be viewed as a legacy technology and
probably will be be quite acquired by companies like Google or
Maybe even Facebook something like that just to be able to add to their spectrum of resources
now we think a company like Atlassian might just come along by it mainly because
In a two years time they will be in that position where they're like, okay, we need to actually sell it now
Of course
it could go the other way Evernote could actually see the likes of notion the likes of air table vicen Monday com being threatened and
Maybe working on this brilliant new redesign which is open flexible workspace that you can organize your notes
Tasks and maybe even just use it as a wiki in general
And so they might be on the border of this but at the moment, I really don't see that happening
so guys are you scared about Evernote's future are you thinking that is in the end of days or do you think that
Evernote will be able to come back strong and fight against the other applications
Let me know in the comments below because I'd love to read some of your opinions
Some of your thoughts whether you've got any hints or you've seen anything that is quite exciting with Evernote
But I really love to hear that. Anyway guys a huge. Thank you for stopping by today and other guys a huge
Thank you for stopping by today. Make sure have a great week keep productive and see you guys very very soon Cheers