I bet you've heard the expression.
I've said it a hundred times here myself.
Real estate. Real estate. Real estate.
One of the most important things you could ever do in your restaurant.
But, do you know what the most important real estate
is for your restaurant today?
I'll tell you right after this.
Hey everybody, Ryan Gromfin.
Author, speaker, restaurateur
and the founder of TheRestaurantBoss.com
as well as ClickBacon.com.
That's right. Real estate. Real estate. Real estate.
We've all heard it. Real estate is crucially important.
If you have a bad location,
you're gonna spend a ton on marketing to try to get people there
but if you've got a great location that's perfect for your concept
with great foot traffic,
you're not gonna have to spend that much money on marketing.
So, sometimes spending more on rent is better,
than saving on rent and needing to spend it on marketing
but that's not what we're talking about here today.
I'm talking about your online real estate.
Today, second to your physical location
and dare I even say, more important, maybe more important than your physical location
is your online real estate.
Now I don't just mean the URL, like what your website address is.
That used to be crucially important. Not so much anymore
because we use search engines a lot more now than ever.
The most important real estate you can have, I think, is possibly online,
but the most important online real estate you can have is your reputation,
your online reputation.
Sure, sit here tell me I hate Yelp, I hate TripAdvisor, I hate all those. Great!
I hate them too but I also love them.
See the difference is, is you're just looking at all the negatives of it.
You're, you're trying to look at it from a way that I can't control it,
I have nothing to do with it,
people are such jerks, they're putting these terrible reviews up
but if you take control of the online review process
and you get a hundred, two hundred, five hundred,
a thousand four and five-star reviews,
your restaurant is going to skyrocket.
Now, in this video I'm not getting into the specifics of how we do this.
I'm just saying, you better fall in love with online review sites
and you better prioritize this as maybe the most important real estate
for your restaurant ever or at least it's going that way
because if you ignore it and you proceed
with 5 reviews or 20 reviews or 30 reviews or three stars
and you complain about it and don't do something about it,
you're gonna get hurt. I have heard recently
about restaurants trying to expand to other locations
and landlords are denying them leases
because their original location has three stars.
No landlord wants to be associated with that.
They want four and a half, they want five,
they want four stars in their locations.
They don't want to take a risk on someone who might fail with three stars.
Or how about this, let's assume you're doing all this great marketing, right.
You got Facebook ads, you've got Facebook, you got Twitter, you got social media,
maybe you're doing some newspaper, radio whatever,
if someone has never heard of your restaurant and now they have heard of your restaurant,
you've created the awareness?
Now, we have to turn them into a customer.
What's the first thing someone's gonna do when they go from,
"Huh, never heard of that place, let me check it out"
to wanting to go and become a customer.
They're gonna Google you, that's right.
And when they Google you, what's gonna show up?
If I Google your restaurant, do it right now,
Google your restaurant, what's the first thing that shows up?
Well, right now I'm telling you the first thing that should show up,
when I Google your restaurant, is your website.
The second thing that shows up, should be 500 reviews
or a thousand reviews on Yelp, TripAdvisor, Zomato
any of those online websites
with four and a half stars for your restaurant.
If you're not in the multiple hundreds of reviews,
with four and a half stars just under your website,
you are not controlling the most important real estate
for your restaurant, which is online.
It's the only way you're gonna convert someone
who has just now heard of you or a friend told them
about you into a customer.
Now, if you want me to introduce you
to people that I work with that help manage this for you
because it's one less thing for you to need to worry about,
you don't want to go out and learn all the technical stuff
of how to do the SEO and review gathering
and how to build review websites and do surveys and emails
and text messaging and all this stuff
that it takes to own your online reputation, that's fine.
I have a team of people that I work with
that do this day in and day out for restaurants all over.
Go ahead and fill out the form below this
and I'll have them get in touch with you and you guys
can do a quick chat and see if it's the right thing for you or not.
But if you're not gonna have someone else do it
for you, you better start figuring out how to do this yourself
because your online real estate is possibly the most important real estate
for your restaurant ever.
Hope you enjoyed this week's video
and I look forward to bringing you another one
just like it next week.
Have a wonderful day.
I want to thank you for watching that video.
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