- I'm gonna tell you how to get views on YouTube
so that you can start getting more views
instead of wasting time making content
that nobody's watching and we're starting right now.
Okay, so the very first thing that we need to address
as a YouTube content creator is that you need views.
If you're publishing content
and you're putting all that time and effort
into making your videos and nobody's watching 'em,
then you know kinda what's the point?
But Nick, I just love making videos.
It doesn't matter to me, I just do it all for fun.
I'm gonna go ahead and correct you on that one,
because if that was the case,
you probably wouldn't have clicked on this video
about how to get views on YouTube.
Now, would you have?
So the very first thing to think about
when it comes to getting more views on your YouTube videos
is how you're packaging up your content.
And here's what I mean by packaging up.
Your packaging consists of your topic,
your thumbnail and your title.
Those three things, your topic, title and your thumbnail,
those are the things that are going to get somebody to click
on your YouTube video.
So what you wanna do when you're putting your packaging
together for your YouTube video,
is you wanna make sure that your thumbnail
clearly illustrates the thing
that the viewer would be interested in.
For example, if you're making videos about football
or you're making videos about "Call of Duty"
or you're making videos about food or anything
it is that you're making videos about,
if you use imagery in your thumbnail
that helps the people who are interested in that content
identify that it's about that thing,
then you're going to increase the likelihood
of those people clicking on it.
And another thing to think about when it comes to that,
is you're gonna be shown on homepages next to other things
that a particular viewer is also interested in.
So if you can't help them identify
that what you are making is something
that they might be interested in,
then you're stuck right there, you've lost.
So make sure that the topic of your video
is explicitly clear through the thumbnail imagery itself.
Okay, so now let's talk about your title.
When it comes to your title,
the very first thing to keep in mind with your title
is that you need to make sure
that the thing that would be the most important
to the viewer, the thing that would grab their attention
is as close to the front of your title as humanly possible,
or computerly possible,
you know since we're uploading this stuff to the internet.
But anyway, what you wanna do is you want to go
to a website called Character Count Online.
It's a free website, I'll put a link to it
down in the description.
And what that does, is that will actually show you
the character count of whatever title it is
that you're writing out.
Then in your case, what you need to do,
is make sure that the thing that would be the most important
or the most intriguing to the viewer
to help them either identify the content
or pull them over the edge to come in and see your content,
make sure that falls within the first 50 characters
of your title.
And the reason for that is,
you know how we were just talking about the homepage
a minute ago?
Well, one of the things that happen
on the homepage of YouTube and suggestions
when your videos are getting shown
next to other videos on YouTube,
one of the things that happen is they cut your titles off
right around the 50 character mark.
And that works against you
because if a viewer can't identify what your video is about
as it pertains to them, then they're not gonna click on it.
And we're YouTubers, so we're trying to win those clicks
Somebody is going to, might as well be us.
Now, another thing to make sure that you're keeping in mind
when it comes to the packaging of your video,
is at the very top of it before I mentioned the topic,
so you need to make sure that the topic
that you're talking about is something that people
are genuinely interested in
and that it's clear through your thumbnail
and through your title exactly what it is
that is important to the viewer that you are talking about
through the topic of the video itself.
If you want to find very popular topics or trending topics
around the type of content that you make,
go to trends.google.com,
put the thing that you make content about
in the search bar there and then Google trends
is going to kick back some information to you
based on things that are happening
in your particular type of content,
but you do wanna make sure that you are narrowing down
the date range to the last seven days,
the last day, the last four hours,
depending on how trend you're trying to be,
and you wanna make sure that you are selecting YouTube
from the dropdown instead of a web search.
That'll tell you about the activity
that's happening around YouTube.
But if you scroll down the page,
you are going to see a related queries option
that's going to show you some breakout topics
around what it is that you make
and they're also going to show you some things
that have like 250% more interest rate now,
that kind of thing.
For the sake of keeping this video short,
I'm not gonna do a deep dive on Google trends.
You can watch other videos for that.
We are going to move on to the next thing you can do
to get more views on your videos.
Number two is research.
Now this is the part of being a content creator
that a lot of content creators do not like,
because it's not the fun part of being a content creator
for most content creators.
How many times can I say content creators
within that one little clip?
Content creators, content creators.
When it comes to research,
a few very simple things that you can do
in order to make sure that you're making content
around things that people actually care about are
one, go to the YouTube search bar,
start typing in the topic that you make videos about.
YouTube is going to auto-complete a bunch of ways
that people are looking for the thing that you're making.
This is super important, not just for showing up in search
but to make sure that you're using the language
that people are using to find the type of content
that you make, really important.
Another thing that you can use for research,
is the Tubebuddy Keyword Explorer.
Now with the Tubebuddy Keyword Explorer,
all you have to do is the same idea really,
where you just put your key word
or the topic that you're making your video about
in the keyword box up there
and then Tubebuddy is going to kick back
a bunch of information of how that particular term
relates to your channel and they help you
go through the process of understanding
how other people might be looking for
what it is that you're making as well.
An affiliate link to Tubebuddy
is down in the description of this video right now,
but Tubebuddy we'll help you do a bunch of things
when it comes to growing your YouTube channel
and managing your channel and all of that.
So make sure that you check it out.
You can try it out for free through that link.
Now, the next thing that you wanna do
when it comes to doing the research,
is you want to type in the YouTube search bar
what it is that you're looking for
or considering making content about,
and you wanna hit search
and you wanna see the other videos that come up
in those search results.
The reason that it's important to do this,
is because you need to have a unique way
that you're grabbing someone's attention
with what it is that you're doing
and I'm gonna say that again.
The reason that this is important,
is because you need to have a unique way to stand out
against what other people are doing.
For example, if you put how
to do something in "Call of Duty" in YouTube search
and then it kicks back all these results
and you notice that people aren't being very compelling,
guess what?
Now you can be compelling when it comes to your title
and your thumbnail to help you show up there
and to help you get attention elsewhere on YouTube.
You should also click on the videos
at the top of the search results
and see how they open their videos,
watch some of the video
to see how they're putting it together.
See how they're grabbing people's attention,
the viewers attention when they first come into the video.
And instead of looking at it like you're a viewer,
look at it like you're analyzing their video
to figure out why people enjoy that video
because the reason that it's showing up
at the top of search results,
is because people are responding to it
in the search results.
And if you can get people to respond to yours
in search results, then you can take some of those spots
or you can show up for additional spots for search as well
and you can use that as one of the ways
that you're getting viewers to come to your videos.
And that part about being compelling,
that I mentioned earlier,
when this conversation first started,
the whole idea with that is so that you can get people
to click on your video more when it shows up in search
and so that people will click on your videos more
when they show up on homepages
and when they get recommended
next to other content on YouTube.
One more thing that I wanna mention before we move on,
is that another reason that it's important
to click on the videos and watch the videos
that are showing up on the search results
for the thing that you're wanting to make videos about
is because how long you keep people watching
or how satisfied viewers are
when they interact with your content,
is a really important thing when it comes to YouTube
showing your content to more people.
And as YouTubers, it's super important
that YouTube shows our content to more people
so that they can click on it so they can come in and watch
and then more and more and more and more people
get to see our stuff, right?
Hit that like button, if you agree.
Okay, this next thing on the list
is super important when it comes
to getting more views on your YouTube videos.
So make sure you hear me out, listen to this whole part,
because it's really important.
It doesn't matter if you're watching YouTube videos
like this, it doesn't matter if you're listening to podcast,
it doesn't matter if you're hanging out in clubhouse rooms
and getting advice there.
If you're hanging out on blogs or on Reddit
getting advice there,
at the end of the day there's tons of information
about YouTube.
And all the information that you hear about YouTube,
there's the best practice stuff, right?
And the best practice stuff is what I was talking about
with your titles and things like that,
to make sure that your content's identifiable, right?
Like that's a best practice move.
But you're also gonna hear things like,
you have to have a face in your thumbnail
or you have to use these certain colors
in order to grab attention, or you have to do this
or you have to do that.
But at the end of the day,
we're all making different types of content.
There's stuff that's proven to work across the board
and that's typically the stuff that I share here.
However, a lot of the myths around like
this is what you have to do
in order to get a YouTube channel to get views.
A lot of that stuff, it applies to some stuff
and it doesn't apply to other stuff.
And for clarity stuff is the technical word
for content or videos.
But anyway, because there is all of this advice
coming from all levels of experience
that people have around YouTube,
it's important that you experiment with what it is
that you think might be the right approach
for what it is that you're doing.
Stay within the best practices in terms of the things
that are proven to work for everybody,
in terms of get people to click on your content
at a high rate, get people to watch your videos
for as long as possible,
get people to engage and share as much as you can,
keep people coming back to the channel on a regular basis.
All of those things are important,
all of those things can help you get views,
but at the end of the day,
it's also important that you experiment.
So if you have an idea and you're like,
"Hey, I'm making 10-minute videos,
"I wonder what would happen
"if I started making five-minute videos."
Give it a shot, see what happens.
If you're making five-minute videos and you're like,
"Huh, wonder what would happen if I made a 15-minute video."
Give it a shot, see what happens.
Or if you're thinking of live streaming and you're like,
"Well, I don't know if I should live stream or not.
"I don't know if it's good for the channel or not."
Experiment.
And when you experiment,
one of the things that's going to happen
with whatever experiments you run,
is you're experimenting against the people
that YouTube thinks is a good fit for your content
and you are learning how to get those people to respond
to what it is that you're doing
or you're learning the things they do and do not respond to
which is super important
when it comes to getting views on YouTube.
And another thing that is really important
when it comes to just growing your YouTube channel
in general and having your videos perform well on YouTube,
is to be able to keep people watching
for a fair amount of time.
Now, what fair means is different for every viewer.
It's also different for every video that's published
to the platform in terms of is this a great experience
for this particular user or not?
If it's yes and you're getting a lot of yeses
in terms of the system identifying
that your content is a great experience for the people
that are interacting with it,
you'll continue to get views.
Your channel is going to continue to grow
and everything is gonna continue to be awesome.
But if you can't get people to click on your content,
you can't get people to watch your content
for a fair amount of time and you can't make videos
about topics that people care about,
then you're gonna have a really hard time getting going
and that's a huge mistake that a lot of YouTubers make.
And in fact, I have an entire video
about 20 mistakes that YouTubers commonly make.
I'll put a link to it right here,
you can go ahead and click on that now.
Thank you so much for watching.
I'll see you next time.