by watching today's video you will be able to boost the quality of your logo designs allowing
you to get more client approvals and of course add some stunning logo designs to your portfolio
with the way the design industry is going learning how to create interactive designs is a no-brainer
instead of putting flat files in front of your team manager or client imagine being able to hand
them a design that looks so good it feels like a real website learn about framer later in today's
video now my career and my logo designs really grew to greater things when i started to implement
shape psychology into my projects and that's why it's the first tip in today's video
now i'm not going to go into huge detail about the psychological meaning for each kind of shape
because i have done that multiple times on this channel and there are loads of websites
out there that talk about it but briefly squares and rectangles are strong and reliable circular
or oval shapes represent community friendship and love angled straight lines are linked back
to motion and a dynamic sense of speed and the list just goes on but the important thing is to
understand that our subconscious mind responds in different ways to different lego shapes straight
lines circles curves jagged edges they all imply a different meaning and so a skilled logo designer
can use shapes to evoke a specific emotion to the target market or to make the target market think a
certain way and remember graphic design is just a visual communication so shape psychology is a
huge part of logo designing or it should be a very good example of shape psychology is the cat logo
now cat is short for caterpillar and they're a business that leads the way in heavy construction
machinery production and sales triangles from a shape psychology point of view show strength and
stability which obviously is something you want to evoke when talking about machinery
used in construction now we would look into why yellow or orange is used for this logo but that's
another story for a different video but if you do think you know comment below the second tip is to
experiment with placing your logo design shapes in real life situations to see how they look
sometimes we can kind of get tunnel vision when crafting our logo shapes on paper or design
software and that can lead us to where we forget about the actual practical use of the logo design
so before you send designs to a client or settle on a specific lego shape try mocking it up on a
business card a letterhead or banner or wherever the logo might end up in real life and see how
it functions in that situation you might find that your logo on screen looks very very different when
it's used in a real life application and that might change the whole course of your project
tip number three is to know your client and the target market yeah i've said this many many times
but you should be doing things like compiling a list of the corporate values of your clients
or take a close look at the goals the business wants to achieve if you conduct the research
needed you can then start to formulate concepts that turn into logo design shapes so basically
here tip number three is a quick reminder to know your clients and also their customers
the fourth tip helps with getting the ideas for your lego shapes
from your research you can marry together word pairs in couples so an example could be that
adidas had two words such as motion and progress which would lead to the logo shape being born
as angle straight lines do evoke a sense of forward motion and the steps up could be seen
as progress or you can take my truth out to logo project where i use the initials for tna for truth
arts and then i also turned that into an easel which of course relates back to art combining
word pairs or words can lead to the best logo shapes when carefully thought out of course
the fifth tip for excellent logo design shapes is to really focus on memorability
that's one of the core concepts of a great lego design and if you do focus on the logo being
memorable throughout a project you will likely end up with something halfway to being acceptable
and often an easy way to make a logo design memorable is to keep it simple
think of the most popular logo designs out there we're talking about nike apple mcdonald's
microsoft all of these logos have shapes that are very very simple and they stick in your mind
and that's the main key to their success really of course alongside branding techniques and such
tip number six is to use our grids there are many grids at your disposal as a logo designer
using a grid will ensure that your shapes are precise and crafted with care sure you can start
off with a sketch or an idea but when it comes to finishing that shape using a grid is almost always
going to be a great idea now i'm going to leave a video at the end of this one that talks about
logos and grids so i suggest you do check out that video to further your learning on the subject
so last week i launched a competition where you guys had to design me a banner now if you want to
have another cash prize competition next month do make sure to like and share this video on social
media and also it should be known that it was very difficult to choose the three top designs for this
competition i ended up finding things i wanted to change in every single design pretty much
but the work was good overall but in third place for twenty dollars is this design right here
now i liked my channel colors being used i like the minimal design and i also liked how clean it
looked however the satori section in the white box on the left has a weird kind of leading and micro
space layout and i think the layout in general is just a bit random with not that much thought
taken into consideration but yeah it's a fairly good design and that's why it's in a number three
next up we have this design here for second place and for fifty dollars for me this could have been
the first place but the outline typography on the left on the right is almost illegible because it
has that kind of glowing effect it just doesn't work everything else is really awesome though the
lighting the style and it does look pretty epic so yeah congratulations to second prize on this one
and the first place for 200 is this design here which is really really interesting it falls in
line with this year's and probably next year's design trends and it's just a design that is very
different from the rest there were around eight designs in total that i had to really consider
for the top three spots so it wasn't easy for me to do that and this design right here doesn't need
any changes made to it pretty much which is one of the main reasons why it won i'm going to contact
the three winners via email today and we're going to get things processed and don't worry if you
didn't see your design because next month i will launch a logo design competition so remember to
like and share today's video if you want that to happen so the sponsor of today's video is
framer it's a no code free to use tool making it easy for anyone to get into interactive design
their mission is to help you get closer to real you can create your own smart components complete
with multiple states design clean layouts with easy to use layout tools and of course build
flows so realistic that your project feels like an actual website in just a couple of hours you can
have a new skill that helps you stand out from the crowd now sign up to framer for free at framer.com
that link is in the description box below be until next time guys design your future today peace
you