In today's video, we're talking about, how to promote a free webinar? Now, the point of
having a webinar is to generate leads, nurture those leads, and convert those leads.
But the first step is getting them there. So let's talk about that today.
First I'm gonna explain the different strategies that you can use to promote your webinar.
Then we're gonna get into the science behind an intriguing headline. Then I'll tell you about
the top three things you need to check off of your to-do list before you schedule and
promote your webinar. Let's first start with the different strategies that you can use to
promote your webinar. Now, of course, when you're promoting on social media there's both organic
and paid strategies. On your social media, you can be promoting it on any social media platform where
you have an audience. Maybe you're on Facebook. You're doing some Facebook lives or you have
some posts with the headline or some of the hooks the three secrets the things that you're
going to be sharing on that webinar and give them a reason to sign up. "Hey, I'm going to be sharing this",
or, "Here's an incentive that you'll get when you attend this webinar live". Give them the clear
call to action, where they can click, where they can go to register, and make sure that it's very
clear the benefit that they're going to get. Why they should come and of course the details
where and when it's happening. You can do the same on any other social media platform, you can do this
on your Instagram stories that's a really fun one for me. I do a lot of Instagram stories. So, when I'm documenting
my day or sharing behind the scenes of a webinar that I'm preparing for and, "Hey, why don't
you come along. Just swipe up or click the link in my bio and join us. It's happening this day at this time".
Now that's social media that might be organic. Let's talk about paid traffic strategies.
You can use Facebook ads, Instagram ads wherever you want to advertise. Google ads, YouTube ads, and so with
this you are paying to play. You're paying to put this content this advertisement in front of people.
The great thing about paid ads is you can be more specific in your targeting. You might want to very
specifically send this ad to males between the age of 35 to 55, because maybe that's the demographic
that you want to sell to. The great thing about ads is you can be so specific that you can even be
location-specific, interest-specific. So that you are casting the widest and most accurate net of
people to come to your webinar. The next method is probably the warmest it's your email marketing.
If you have an email list of people who have signed up that they want to hear updates from you.
They expect an email newsletter or content updates. If you send out emails telling them, "Hey, I have
this webinar coming up. It's about this topic. Here's what you're going to get from it. Here's how
I'm going to incentivize you to show up live". They're likely to come because they've already
signed up that they want to be nurtured by you. So give them a reason and again be very clear about
when it's happening, what's happening, and why they should attend. So, now that I've said that, how many
of these platforms are you utilizing right now to promote your webinar? Let me know in the comments
below and if there's any that I missed share with me any that you might be using too. Now, the first
step is promoting your webinar to get them to come register. But if that registration page
with that headline and that hook isn't enticing, they're going to bounce right off of that page.
And there is a science behind creating an intriguing headline. To have a headline that's something like,
"Five ways to improve your business". That isn't intriguing enough. You want to have a
headline that has a very clear hook, a very clear promise. You want to give a benefit
and maybe even a specific time frame without the presence of this inconvenience or pain point.
I'm going to give you an example of a client that I worked with, she was in an MLM space multi-level
marketing network marketing, and she created one called, "How I made six figures in six months
without cold calling, hard-selling, or even leaving my house". See, how that's much different than how
to grow your business or five different ways to grow your business. It might be something that
maybe I would click on to read an article. But I don't know if I would invest as much of
my time and a webinar is a bigger time commitment, and for them to want to be able to click through
give their email address, it has to really capture their attention. So, let me break down this title
that I just shared with you, this headline that is really captivating. How I made six figures, awesome.
That's something that I think a business owner entrepreneur would want to know.
But if it was just that it might not be intriguing enough. How I made six figures in six months, great.
It gives you this specified time frame of how they got to this result fast, something
you might want to know. But let's spice it up a little bit more. How I made six figures in six
months without cold calling, hard-selling, or even leaving my house. Those three things that we listed
are inconveniences or pains that we don't want to have to endure to create this amazing benefit and result.
So how can you take your headline and make it intriguing so that people will want to click
and register and attend? Now, before we talk about the three things to check off your webinar to-do list.
Make sure that you hit that subscribe button to subscribe to this channel. I'm putting out more
content like this every week. Okay, you ready for it? Here's the three things to check off your webinar
to-do list before you promote your webinar. The first thing is to research what are the best days
or time of day to host your webinar. When is your audience most available and I can't just give you
here's the idea of what would work for you. Because your audience might be different than mine.
If you're speaking to maybe stay-at-home moms. What's the best time for them? Is it in the morning?
Is it during nap time? Is it at night when maybe their partner is home? Look at what might be best for
your audience. If I'm speaking to entrepreneurs is that a good time during the day or in the evening?
If you're speaking to people who have jobs well if they're at a day job, maybe it needs to be in the evening.
So, keep in mind, who your audience is? What their behaviors are like and when they might
be able to attend your webinar? Number two, on your to-do list. Make sure that you have a list of ways
that you're able to incentivize your audience on the webinar. Give them an incentive to show up.
Give them an incentive to stay on the webinar to show up and actually be present and engaging with you.
And this might be prizes, it might be giveaways, maybe you have a draw at the end of the webinar.
Whatever you do, make sure that those prizes or giveaways you have to be present at the end to win.
Let's say if you're doing a draw if you call someone's name, they have to be there to win it
or else you'll go to the next name. That's going to incentivize people to stay on live and lastly, set your goals.
How many registrants do you want? How many people do you want to show up live?
What do you hope for your conversion rate at the end of the webinar? When you set those goals,
you know the targets that you want to aim for and then because of those you can adjust your
behavior and your to-do list accordingly. If you have your goal for how many people you want to
register we can create your strategy based on how you're going to promote to get people to
that registration page. Then you have a goal for how many people you want to show up live
and that strategy is going to be your nurture strategy, and your whether it's a gamification,
or incentivizing strategy to make sure that people do show up live. Next, for your conversion goal.
How many people are going to sign up for that offer that you're pitching at the end of your webinar?
You're going to have to make sure that your script is in place that you have all the ways to overcome
objections and a way to clearly show the benefit and pitch your offer at the end. Now, that you
know how to promote a free webinar. Imagine being able to use that webinar as part of your infinite
cash flow loop. Now, I've actually gone the extra step and I've created the entire sequence
for you to be able to implement what I call the infinite cash flow blueprint. This is the pathway
to bring your audience all the way from front end to high ticket and I'm going
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