Forget everything that you've learned about SEO, about keywords, about tags. They
just don't work anymore for YouTube. There's an easier way. It works every
time. This video will transform the results
that you're getting on YouTube.
So, here's what you can expect in this episode. I'm going to teach in my tree
analogy which is what makes it so simple. And I'll go into d-10 I'll give you lots
of examples of how this works. And then I'm going to show you a tool that actually
does all the work for you. You just have to come up with your categories like
what category do I want to make a video in. And this tool tells you the questions
that people are asking. It's amazing. And then I'll wrap up this video showing you
a 4-step formula that if you follow these 4 steps. Your videos will rank
on day one and after 4 months, you'll get a spike on YouTube. It works every
single time. So, I'm excited to share those with you remember this as the tree
analogy. So, if you picture a tree, it's got a broad trunk goes out into branches
and then to leaves. This one symbol will replace everything that you've been
taught about SEO and make it a much simpler. So, you have an expertise. There
are different categories you have expertise in. The trunk of the tree
represents your broad area of expertise. And all the branches represent the
different categories you have expertise in. Now, the leaves, those are the specific
questions the people are asking you about your expertise. Because right now
all around the world, there are people asking questions that you are the
perfect person to answer but these people just don't know that you exist
yet. So, what we're going to do is find all these leaves, find these questions that
people are asking and we're going to make videos that answer those questions. So,
now these people can find you. Alright, so now let's dive into some examples. Let's
say you want to make some videos on goal-setting.
"Leaf topics might be how to make a vision board that really works?" Or "How to
set exercise goals on an Apple watch?" Or "How to set financial goals for a
business?" All these are really specific. And I didn't make these up. We used a
tool to do keyword research and find the actual questions that people are
searching for online. So, these questions have consistent search volume every
single month. That's why they make great leaf topics. So, I want to show you a few
examples on real Channel. So, this is the Kris Krohn Channel. And if I just
highlight some of these videos. "How to buy a multi-family property with no
money?" or "How to make a million dollars in 5 years?" Or "How to achieve
financial freedom quickly?" These are all phrases that people have searched
for. And that's how we chose them and we did that keyword research before we
filmed. This is Paul Jenkins. And some examples on his channel. "How to stop
siblings fighting all the time? How to get kids to listen without yelling?"
That's our number one performing video on that channel. "How to get kids to sleep?
How to motivate a lazy teenager? How to get someone to open up to you?" One more
example this is Michelle Villalobos. You see all the titles here, these are all
phrases that we did keyword research before we filmed. The good news is you
don't have to do this keyword research in your head. There's a tool that does
all the work for you so I'm going to show you an example. This is called the
keyword magic tool. Sem rush puts it out. I've been using it for a year now. It is
amazing. It replaced many tools that I was using in combination in a very
complex way. Now, this is really simple. So, I did an example here. My friend Katy
Gutierrez, she's an interior designer. And so we typed in living room design. That's
one of the categories that she's an expert in. So, if you hit search, first
what you see our phrases that are typical in any other keyword research
tool. This looks very similar but what's different is that little button right
there. You just hit that questions button and all the results are filtered down to
questions. And what's amazing is there are tons of questions. This tool is
really good at finding lots and lots of these leave topic questions. So, I
combed through this list and just to point out a few of them. "How to design a
living room with high ceilings?" That get searched an average of 70 times per
month. We'll talk about that that number in a minute. What's a good number? What's
a hard number? "How to design a living room with a corner fireplace? How to
design a living room with large windows? How to design lighting for a living room?
How to design a living room with TV? How to design a kitchen living room combo?
How to design a living room wall?" Now, look at these last couple. They each have
a search volume of 10. Doesn't that seem low? Here's the thing: We don't need a
whole lot of traffic. All we need is a trickle. These phrases are so long that
we know that we're going to rank on the top of Google right when we post that
video. We post that video that night. People can search and find your video
right then. They start watching your video.
And because it's exactly what they're searching for, they're likely to watch it
all the way to the end. And that tells the YouTube algorithm that this is a
valuable video. So, YouTube will then find more people like those that found you
through search. And they will suggest this video to them. So, in the first month,
you're going to get a steady amount of views more than X with more than X more
than X. It actually starts to build momentum over time. And later in this
episode, I'm going to share a 4 ingredient formula where not only can
you capitalize on that search strategy and get that progressive growth over
time but you can get spikes on your channel where you get exponential growth.
So, the keyword research before filming and doing it this way, this is the the
foundational step in making all this happen.
Now, I figured out a formula. It's got 4 ingredients that if you use these
4 ingredients than after 4 months you will get a spike on YouTube. Now, a
spike means if you're growing gradually, you're getting a little bit more views,
more subscribers a month, 2 months, a month ,then you have exponential growth,
that's what we mean by a spike. And I'm going to share with you the 4
ingredients now that caused that spike. So, the first ingredient is that you do
the keyword research before filming. It's so critical. I have so many people that
come to me and say, "I've got hours and hours or hundreds and hundreds of videos
of content on YouTube. How can I SEO that content so that it can rank better? So
that it can be found in search?" It's just so hard to do. Because think about it if
you had a video that was about interior design or livingroom design even and
they needed keyword research and found that title how to design a living room
with a corner fireplace, what if you didn't talk about fireplaces? You can't
just title your previous video with a corner fireplace, right? It's so hard to
do in Reverse. So, that's the first ingredient is to do that keyword
research first before filming. The second ingredient is you want your videos to be
10 to 12 minutes in length. This really helps for watch time and you know what
if people only watch a small part of that? Well, that's the third ingredient.
The third ingredient is that your videos need to have at least a 45%
retention rate. The more watch time or average view duration you have on your
video, the better. And that the third ingredient is need to
at least 45% retention rate. Okay now, the fourth ingredient it's going to
sound a little bit overwhelming but this is what the YouTube algorithm requires
and if every time that I followed these 4 ingredients including this last one,
you get a spike at that four-month mark. So, that the fourth ingredient, you've got
to post 5 or more episodes per week to your channel. All 5 of these will
follow those first three ingredients and when you hit that four month mark, you
can expect YouTube to start suggesting your videos in a big big way and you'll
get that spike. Because I emphasize keyword research so much, I've actually
created a keyword research mini course. And give it away for free. But it takes
you step-by-step through the process that I shared here in a lot more detail
and I show a ton of examples so that you can start implementing that today. If you
want access to that, just click that link below and we'll see in the next episode.