In this video, you're going to learn how to set up free Google Shopping Ads.
This allows you to set up your Google Shopping Ads for free,
with the free listings to get clicks and sales for your ecommerce store.
This is what they look like, and you'll see them
on the Google Shopping tab in the search results, right here.
These are the paid ads, and these are the free ads.
Here are the sales that these free ads generated for one of our clients.
Not bad for free. 🤑
Now, I'm going to show you how to set up these free ads or free shopping listings in this video.
Here are the steps.
1. Set up your Google Merchant Center account.
2. Set up your product feed.
3. Enable the free listings in Google Merchant Center and confirm that your ads are showing.
The first thing you need to do is set up your Google Merchant Center account.
This means going to merchants.google.com,
and creating your account and adding all the required settings.
This means you'll need to claim and verify your website,
adding your shipping settings, and add in your returns and refund settings.
It's a pretty quick process, and I have videos here showing you how to do
every single thing you need to do.
All you need to do is go down below,
and click the link to go through our free Google Shopping course.
We've created a whole section showing you how to create and
set up your Google Merchant Center account, so go through this right now.
After you set up your Google Merchant Center
account you'll then need to set up your product feed.
This is our way of telling Google what our products are,
so they can show them in the search results.
It's a feed that shows things such as your product title,
your product images, your description, your pricing, and a few other things.
Just like your Merchant Center account you'll also need to set this up,
and we have videos taking you through the full process.
There are three different ways that we show you how to set up your product feed.
Of course, I'll add the link below to show you how to set up your feed, go through that right now.
Okay, finally now that you've set up your Google Merchant Center account,
and your product feed we're now ready to enable our free Google Shopping Ads.
This part is easy, just go into Google Merchant Center,
go to "Growth" on the left and go to "Manage programs".
We can then see this card here that says "Free product listings".
Click "Get started".
It's then going to give you a checklist of the things you need to complete
before we enable our free shopping ads.
If you've gone through my other videos, most of these will be checked off and approved.
If not, go through the videos, set everything up and come back and enable them.
We'll then need to check this box, showing that we've reviewed Google's policies,
and I do recommend that you read them.
Then we click "Start final review".
Once complete, you can then go to the overview and click "Activate".
Awesome! 💥
Let's now verify it's working in Google Merchant Center.
On the left-hand menu go to "Products" and then "Feeds".
We can see here that it shows - "Free listings", for the feed.
You can then click on the feed name,
and here you'll see that free listings are checked for this country, for this feed.
Okay, we're now live. 🤩
A question I often get asked is, "Why would I ever pay for Google Shopping,
when I can just keep running my free listings instead?"
The answer is sales and scale.
For our clients we often see that free listings only make up
1-3% of the total sales, that paid shopping brings in.
So, let's say you're making $2K per month in sales from your free Google Shopping listings,
well if you then set up paid Google Shopping Ads, you could be making $200K-$600K in sales.
Of course you will have to pay for the clicks, but with the
right optimization and management this can be extremely profitable for your business.
Check out the rest of the lessons and videos in our free Google Shopping course, to learn
how to set up paid Google Shopping campaigns, and how to optimize them for maximum profits.
The next question I get is, "How do I get better results out of my free Google Shopping listings?"
There are 2-ways we can improve our results.
Firstly, optimize your product feed.
When running free listings, bidding is not a factor in the results.
This means how relevant your products are,
has the biggest impact on the volume of clicks you're going to get.
Optimize your product feed so Google better knows what your products are, and who to show them to.
Next, improve the conversion rate of your website.
If you're getting all this free traffic,
improving the conversion rate of your store is going to convert more of this same traffic.
You'll get more sales, but it will also impact all the other
traffic you're getting, outside of free listings.
We have a full free course on how to improve the conversion rate of your product pages.
I'll leave a link to that course down below.
That's how you set up free Google Shopping or Google Shopping listings for your ecommerce store.
If this video was helpful, please give it a like and let me know in the comments down below.
If you're watching on YouTube,
this is actually part of our free Google Shopping course on our website.
It's 100% free, with no sign up required, and shows you everything you need to set up,
optimize, and scale your shopping campaigns.
I'll leave a link to the course down below.
Thanks for watching guys, and I'll see you in the next video.
Bye for now.