it's only fitting that a house dedicated
to creating online content would go
viral hey guys it's Phoebe with
WatchMojo today we'll be taking a look
at what exactly is the hypose based in
los angeles the hype house is designed
to bring creators together primarily
from tik-tok to create online viral
content let's take a deeper look
intended as a space for tick stalkers to
meet and do their thing
the hype house is all about those
coveted collaborations making it easier
than ever for tic TOCs most famous faces
to team up for a brief dance session or
to lip-sync to a trending song in
certain ways the hype house is following
in the footsteps of our second life or
Jake Paul's team 10 just with the focus
understandably being on tick tock style
content over other social media
platforms it's a group of people who
live together you can call it a squad if
you want to and what we do is we make
videos we live together we collaborate
together and that's the beauty of it
tick tock would be nothing without its
creators so that raises the question of
who exactly is part of the hype house
while there are millions of active Tik
Tok users only a select few form part of
this collective with the total being
around 19 every great idea must
originate somewhere and in the case of
Tech Talks LA residents the ones who
should be thanked our Thomas Petru a 21
year old youtuber associated with Team
10 and the 17 year old Chase Hudson
otherwise known as lil hoodie a tick
tock star with an ever-expanding fan
base when did you guys get the house
together active it was that them at the
bat shoe technically this started when
we first shot with Brian but before that
we were already starting to do this and
we already started filming in here and
using the in the tic-tock bathroom it
became a thing before the house became
of it while Hudson and Petro were
crucial to getting this ball rolling
they're just the tip of the iceberg some
of tick-tocks most prominent
contributors are part of the hype house
including the likes of the D'Amelio
sisters Avani greg connor gates and
addison ray creators with
millions upon millions of followers on
the short video social media platform
skater boy chases besties Charlie's
besties dancing twins one dancing twins
two virgin best trends Nataly stunt man
shorty charlie sister and brian helps
shoot the squad and I'm a fake Dolan's
with however as the name suggests the
hype house is not just about the stars
who are already dominating the scene
know this collective is meant to support
the aspiring creators seeking to
establish a fan base in the house
everything we follow on our social
medias they're all listed and I possibly
collaborated with lots of people like
people come in and out because they live
in the area
yeah even people that we don't follow it
you guys will see people like Anthony
and Jada and Bryce they're always over
but they're not actually like a part of
our team creators like Wyatt Xavier who
do you Hurley Calvin gold B and Patrick
Hudson may not yet have quite the same
following as the hype houses biggest
names but that's nothing a few collabs
can't fix
Nick Austin Daisy Keach Rylan storms
Alex Warren Coover Annan Jack right
James Wright and the Lopez brothers
round up the rest of the hype house
collective now in all fairness just
because someone's part of this team
doesn't mean they live at the house full
time otherwise tick tock would need to
set up a height block who lives here
everyone does their own thing and a lot
of people have their own homes other
places or there's people a Avani they
live in our own place completely but
then she comes across a film's content
with us and then people like me live
here full-time so who exactly calls the
hype house home at the moment
Alex Warren Daisy Keach Coover Annan and
of course Thomas Petri live in the
residence full-time while the remaining
creators are constantly dropping in and
out with many of the young creators
returning home to school I don't like
live here because I wouldn't do my
homework if I was here while all the
members have dedicated fans the hype
houses most popular name is undoubtedly
Charlie D'Amelio
hi guys it's Charlie nice
say a huge thank you for 11 million
that's absolutely insane thank you guys
so much I'm so thankful for each and
every one of you and they loved you all
in this space of less than a year the 15
year old viral sensation has accumulated
more than 20 million followers on Tik
Tok by uploading short clips that
typically feature her dancing or
lip-synching to songs trending on the
platform D'Amelio was nothing short of
an overnight sensation with all the
creators dance videos spreading like
wildfire and inspiring many to do the
same even earning her a spot next to
Jennifer Lopez in a tick-tock promo for
the Superbowl halftime show
unsurprisingly the majority of the hype
houses creators are primarily known on
Tik Tok although a few have followings
on other platforms dayz Keach has a
strong presence on Instagram and YouTube
as a fitness model but some of her
videos obtaining well over 1 million
views I'm Daisy
and today we are just having a regular
day in the hype house let's see how this
goes I really don't know what is going
down today it's something new every
single time I wake up so along with a
tik-tok fanbase in the 8 digits Addison
Rey's Instagram profile has over 3.5
million followers chase Hudson's rise to
teenage heartthrob status might be
mostly associated with Tik Tok but lil
hottie is also huge on Instagram and the
same can be said about a Vani Gregg and
other members of the hype house
collective much like Tik Tok itself most
of the hype houses social media
personalities are still developing when
it comes to content style and presence
also like Tik Tok at the moment the sky
really does seem to be the limit okay
boomer as a duo primarily responsible
for the hype house Hudson and Petra
share most of the responsibilities when
it comes to managing and financing the
project towards the end of 2019 the two
influencers came up with the idea of
installing this tik tok collective and
within weeks found the ideal pad to rent
in Los Angeles a lot of people also
asked do we own this house
no we rent this house we read there's an
owner we will one day own a house for
this but we just really wanted to we
wanted to do it
ready and dive into it so we just went
through this place as the one living
full-time at the hype house Petru
handles most of the day-to-day duties be
it scheduling or the use of the famous
tick tock bathroom or ironing out any
inevitable disagreements hey Troy
what do you think you're going you can't
leave your part of the high past I know
what exactly is the point of the hype
house the goal is to help young
influencers expand their reach by
forming a network of collaborators who
work together in a controlled
environment dedicated to producing
consistent content as such the hype
house is not a place to throw massive
parties and creators are under a strict
mandate to maintain their workflow in
order to remain part of the collective
we have a house of 20 people that post
three to four times a day like we're
talking about over 150 videos every
single day from just our team so it's
like you're never gonna get bored on the
app well similar to something like team
10 the hype house is positioned less is
a business that teaches budding
influencers how to obtain a million
viewers quickly and more as a group of
young colleagues who have come together
to help each other grow petrol and
Hudson might have started this project
but the hype house has no designated
leader and the creator's own their
respective content despite not living at
the house as the one with the most
followers in clout Charlie D'Amelio has
been the hype house's star since its
inception often featured prominently on
tic TOCs 4u page
Timmy Leo's clips are seen daily by
millions of people spurring others to
produce response videos and leading many
to credit her for the group's initial
success
[Music]
while the hype house is the biggest name
in the game it's not the only tick-tock
house out there the sway house serves a
similar purpose while quite a few other
houses have been created or are in the
works that hope to provide a productive
and more diverse place for creators to
work their magic the hype house got off
to an impressive start with its page
quickly accumulating millions of
followers on tik-tok however the project
has attracted its fair share of
criticism social media houses do not
exactly have the greatest track record
and the hype house has yet to prove
whether it can buck such a trend and the
main reason that I'm so skeptical about
the hype house is because they're
showing early signs of crashing and
burning like the other social media
groups that came before it because
they're focusing more on how famous the
members are versus creating original
content with those members while the
houses videos are doing well that's a
natural result of bringing together
popular creators with pre-existing fan
bases the mere idea of seeing Charlie
D'Amelio and chase Hudson in the same
video is already enough to attract
viewers regardless of the quality of the
videos content
abcdefg H I hi JK just kidding lMNO
laughs my nose oh wow that's a good
start the real challenge is maintaining
that momentum once the early hype dies
down before we continue be sure to
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notifications while tick tock is no
longer solely for 15-second lip-syncing
and dancing clips content in that vein
is still the most dominant on the
platform and by extension the hype house
along with lacking much in the way of
diversity in its members the hype houses
content has been rather OneNote and too
reliant on collaborations at the expense
of experimentation or creativity we got
white boy in middle part white boy with
beanie boy
with middle part white boy with glasses
white boy with middle part white boy and
sweater and then white girl who dances
white girl who dances white girl who
dances white girl who dances unless I
forget everyone's favorite white girl
who dances the collective seems genuine
in its ambitions but the content is not
quite there yet to justify the hype add
to the fact that many of the hype houses
creators are not even 18 yet and it's
not too difficult to understand why Tech
Talks most popular group has attracted
some opposition well don't realize a lot
of time is work we're all really young
and we're gonna make mistakes and the
problem is is that our life is filmed
raise your hand if you're a teenager so
right we put our life on the internet
because that's what everyone wants to
see like one little mistake and then
everyone attacks you for that only time
will tell if the hype can withstand the
hostility I guess we'll have to wait and
see if the hype house can challenge the
reputation of other social media houses
wait what is this like Game of Thrones
what do you guys think let us know in
the comments or tweet me at Phoebe
underscore WM and check out this video