>> ZACK: Hey there. As promised, we're going to take a couple of minutes to respond to
some of your questions about the YouTube Partner Program, and before we get into it, a quick
introduction to myself. I'm Shenaz, I'm a product manager here at YouTube.
>> HEARST: And I'm Camille. I'm a product marketing manager here at YouTube. So the
first question we like to respond to is what is the YouTube Partner Program and how can
you participate? The YouTube Partner Program gives you the unique opportunity to earn money
from the videos that you create and share on YouTube. And so, the way you earn money
is one of two ways, either by enabling ads to be displayed with your videos or by making
them available for viewers to rent. Once you've uploaded videos to YouTube and generated the
following, you can apply to the partner program at youtube.com/partners. We do receive a lot
of applications each week, so please be patient while waiting for a response.
>> ZACK: Another question that you guys asked us was are there different types of partnerships?
And the response to that is yes. We have two key types of partnership. One is an account
level partnership, but if you're a user who consistently upload videos, have a following
on YouTube or have published successful online DVD titles, then you can apply for a partnership
at youtube.com/partners. Some examples of successful partners that we have are Fred,
Smosh, Ryan Higa. And we recently launched a second type of partnership which is the
individual video partnership. As we notice that many of you have a single popular video
in your account and you want to earn revenue from these videos, so we extended partnership
for these videos. Some examples over here are "Laughing baby," "Surprised kitty," and
you can check them out in these annotations right here.
>> HEARST: So the next question has to do with the criteria for becoming a partner.
So you have to have a lot of views or subscribers in order to qualify. So there are three very
important things you should keep in mind when applying to the YouTube Partner Program. The
first is that you must own or have expressed permission to make money from the videos that
you upload. And so when we say own, we mean you have to own everything in the video, both
the visual and the audio that accompanies the video. And this is very, very important.
The second piece is that you must regularly upload videos to YouTube and your video should
be popular either online or in other ways such as DVDs. And then the last question is
how old do I have to be to become a YouTube partner? This one's easy. You have to be 18
or up or have a parent or a legal guardian's consent to participate. Remember, these are
just guidelines. We don’t have any official thresholds or numbers that you have to meet
in order to become a partner. We take every application on a case-by-case basis. So go
ahead apply today, again, the link is youtube.com/partners. >> ZACK: Now the money question. How do people
make money on YouTube and how much money can you make? Once you're a YouTube partner, you
can make money by opting your videos into revenue sharing and you can decide to show
either ads or offer your videos for rent. If you decide to offer your videos for rent,
no ads will be shown on your video and you can pick the price and the duration for your
video. If you decide to make money via ads, YouTube will display ads next to your videos.
Both you and YouTube share the revenue owned from your videos either via ads or rent. Some
of our more popular partners have even made YouTube their career.
>> HEARST: We also receive questions from Switzerland, Iceland, Portugal, all asking
the same question. When will the YouTube Partner Program be available where I live? So right
now, the program is available in 14 different countries worldwide. You can check out the
full list at this link right here, and we're constantly rolling program out to other countries
worldwide, so stay tuned into the YouTube blog to check out when it's available where
you live. >> ZACK: Another question that we got, Camille,
was about what is the content that we can use in your videos and about songs that can
be used in your videos? Like Camille mentioned earlier, you should own or have permission
for all the content in your video. The best answers to these questions can be found in
our copyright help center. We also have a copyright school and you can access that link
by clicking right here. >> HEARST: We're constantly looking for new
ways to improve the program, so please send us your feedback and thanks a lot for watching
today. >> ZACK: Thanks, Camille, and thank you, everyone,
for all your comments and questions. Hope this video helps demystify the YouTube Partner
Program a little bit. And please be sure to check the YouTube blog for our next topic
which is YouTube Worldwide. Thank you so much.