rt
>> PRESIDENT TRUMP WON THE 2016
PEOPLE TO THE POLLS WHO DO NOT
NORMALLY VOTE.
TH MAN IS LAUNCHING A NEW
INVOLVED IN THE POLITICAL
PROCESS.
MA BRAINARD JOINS US TO TELL
US ABOUT "LOOK AHEADrt
AMERICA MATT
."
MATT
: LOOK AHEADrt AMERICA IS A
TEAM OF OVER 30 TRUMP CAMPAIGN
STAFF THAT ARE REGISTERING,
TURNING OUT AND EDUCATING
rtDISAFFECTED AMERICAN VOTERS.
THERE ARE MILLIONS ACROSS THE
COUNTRY WHO HAVE GROWN CYNICAL
AND MAY HAVE NOT REGISTERED TO
INCIDENTAL MEANS IN THE DO NOT
SHOW UP TO VOTE.
MAKE SURE THAT THEIR VOICES ARE
NOT JUST HEARD, BUT HEEDED.
>> HOWDY REACH OUT TO THESE
VOTERS --rt HOW DO YOU REACH OUT
TO THESE VOTERS?
MYR. GARCETTI: WE HAVE A DATA --
MILLIONS OF UNREGISTERED ADULTS.
WE HAVE BUILT THIS THROUGH
WE HAVE ACCESS TO.
rtWE ARE ABLE TO USE PSYCHOMETRIC
MAPPING TO DETERMINE WHO AMONG
THESE PEOPLE ARE PATRIOTIC AND
rt
DISAFFECTED AMERICANS.
IT COMES DOWN TO OLD-FASHIONED
COMMUNITY ORGANIZING, AND NEW
rt-FASHIONED MARKETING.
WE ARE ABLE TO REACH THESE
ENGAGE THEM IN THE CIVIC
PROCESS, IN VOTING,rt LOADING TO
REGISTER TO VOTE, AND TURNING
THEM OUT.
NO ONE ELSE IS DOING IT.
THESE ARE FOLKS WHO ARE HARD TO
REACH.
rtTHEY ARE DISAFFECTED.
THEY HAVE RURAL OR BLUE-COLLAR
BACKGROUNDS.
THE VOICES IN WASHINGTON DON'T
RESONATE WITH THEMrt AND WE ARE
HERE TO CHANGE THAT.
DATA.
rtTHIS IS SOMETHING THAT THE OBAMA
PERFECTED.
HOW DID THE TRUMP CAMPAIGN FLIP
THE SCRIPT AND GAIN THE UPPER
HAND?
rtMATT: THE C3 I A NONPARTISAN
GROUP, BUT PUTTING ON MY
CONSULTANTrt HAT, WE WERE ABLE TO
GAIN ACCESS TO THE OBAMA
PSYCHOMETRIC DATA THROUGH A
VENDOR.
INDIVIDUAL STARTED A COMPANY.
THE PRIMARY IN TERMS OF EVrtERY
DOOR WE KNOCKED, EVERY FUN WE
DIALED.
IT WAS ALL DRIVEN BY THE DATA
rtHELPING TO REACH PEOPLE WHO HAD
A TREMENDOUS AFFINITY FOR OUR
CANDIDATE, BUT WHO DID NOT HAVE
A HABIT OF VOTING.
THROUGH AS MANY AS Art DOZEN
THE VOTING BOX.
-- WE PESTERED THEMrt INTO THE
VOTING BOX.
>> FOR THOSE WHO DO NOT KNOW
GO INTO THAT?
SOURCES.
DATABASES THAT TRACK INDIVIDUAL
ACTIONS.rt
THERE ARE OPPORTUNITIES FOR DATA
MINING ON SOCIAL MEDIA AND ELSEW
HERE.
AND THERE IS ANOTHER WHO LOOKS
DEMOGRAPHICS, WE CAN MAKE
ASSUMPTIONS.
THEIR TENDS TO BE SIMILARITYrt AND
SIMILAR HOMOGENEITY.
IS OUT THERE.
NORMALLY,rt IT GETS APPLIED TO
PERSUASION.
PATRIOTIC AMERICANS WHO HAVE
BECOME DISAFFECTED AND CYNICAL,
SO WE CAN ENGAGE THEM ON ISSUES
RELEVANT TO THEM, AND TURN THEM
OUT TO VOTE.
>>rt WE HAVE SEEN EXTREMISM
REARING ITS UGLY HEAD.
SUPREMACISM.
IS Art VOTE A VOTE?
MATT: I WILL QUOTE THE PRESIDENT
ON THAT.
HErt SAID, WHEN YOU OPEN YOUR
HEART PATRIOTISM, THERE IS
THE ROOM FOR BIGOTRY.
THE RISK OFHIS DISAFFECTED
GROUP IS IFrt THEY GRO SO CYNICAL
AND DISCONNECTED FROM THE CIVIL
INSTITUTIONS THAT BIND US TOGE
THER,rt AND BELIEVE THAT NOBODY
CAN HEAR THEIR VOICES, THEY
BECOME MORE SUSCEPTIBLE TO THE
EXTREMISM.
rtWE ARE THE ANSWER TO THAT.
PATRIOTISM, THE FLAG, THE
CONSTITUTION -- THIS BRINGS US
BACK TOGETHER.
rtTHIS IS THE ANTIDOTE T
OWARD
THAT DIVISIVENESS.
EVERYBODY CAN PUTrt THEIR HANDS
OVER THEIR HEART WHEN THE
NATIONAL ANTHEM IS SUNG.
THAT IS THE CORE IDEOLOGY.
>>rt TELLS ABOUT YOUR OPERATION ON
THE GROUND IN NEW HAMPSHIRE.
MATT: AS PHIL GRAMM SAID IN
rt1995, MONEY IS THE MOTHER'S MILK
OF POLITICS.
OUR PILOT PROGRAM IS IN
PROBABLY BE THE STATE WE ADVANCE
TO NEXT.
WE HAVE IDENTIFIED 15,000
INACTIVErt VOTERS, AND POTENTIALLY
ADULTS.
SOMETHING THAT HASN'T BEEN DONE
BEFORE.
WE ARE GOING TO BRING COMMUNITY
ORGANIZING, rtDO OPERATIONS,
ALONG WITH MORE SOPHISTICATED
OPERATIONS SUCH AS SOCIAL MEDIA
TARGETINGrt AND ONLINE TARGETING.
I ANTICIPATE US HAVING A NEW
FIELD OFFICE IN NEW HAMPSHIRE,
AN ARMY Ort VOLUNTEERS, AND THE
BEST DATA AVAILABLE TO GET US TO
SPEAK TO THEM IN THEIR LANGUAGE.
JOSH: THE QUESTION IS, IF YOU
ARE ABLE TO GET TO THESE PEOPLE
WITH THE BESTrt DATA, ARE YOU ALSO
BECAUSE YOU CAN IDENTIFY THOSE
THINGS AS WELL?
MATT: YEAH.
OURrt PRIMARY OBJECTIVE IS VOTER
REGISTRATION, VOTER EDUCATION,
AND TURNOUT.
WITHIN THE LAWS OF EVERYrt STATE,
IT IS IMPORTANT THAT ELECTIONS
ARE RUN CLEANLY, AND EQUALLY
IMPORTANT I THE PERCEPTION THAT
ELECTIONS ARE RUN CLEANLY.
rtWE CAN'T IDENTIFY OR LOOK FOR
TH POTENTIAL TO IDENTIFY
FRAUDULENT VOTES THAT SHOULD
HAVErt BEEN -- AND NOT HAVE BEEN
CAST.
THE DATA CAN BE USED FOR
DIFFERENT PURPOSES.
DETERMrtINE IF PEOPLE VOTED WHO
SHOULD NOT HAVE, AS WELL AS
ELECTION DAY MONITORING.
A LOT OF OUR TEAM HAVE
EXPERIENCE WITH THIS.
IT ISrt IN EVERYBODY'S BEST
INTEREST THAT THE DAY OF THE
ELECTION, WE CAN SAY THAT WAS
CLEAN.
rt>> YOU ARE THE MOST IMPORTANT
DRIVER OF THESE DISAFFECTED
PATRIOTIC AMERICANS, AS YOU CALL
rtTHEM.
HOWDY REPLICATE WHAT PRESIDENT
TRUMP DID WITHOUT WORKING
DIRECTLY WITH HIM THIS TIME
AROUND?
ORGANIZATION.
WE HAVE TO DO TWO THINGS.
WE EDUCATE THESE VOTERS IN TERMS
OF WHAT IS AT STAKE.rt
THEY HAVE MAKE THE DECISION
THEMSELVES, BUT THINGS LIKE
VOTE GUIDES, CANDIDATE FORUMS,rt
EDUCATING THEM ON THE ISSUES.
BEYOND THAT, WE HAVE TO EDUCATE
THEM ON TECHNICAL MATTERS.
WHAT IS YOUR POLLING PLACE, WHAT
ARE THErt HOURS?
YOU CAN VOTE ON TUESDAY?
YOU CAN VOTE ABSENTEE V PAPER.
OR YOU CAN VOTErt EARLY BY SHOWING
TUESDAY.
LETTING THEM KNOW, INTRODUCING
THEM TO THE CULTURE OFrt VOTING
WILL DO WONDERS IN TERMS OF
TURNOUT IN A DEMOGRAPHIC THAT
DOES NOT THINK THERE IS A POINT
TOrt VOTING.
DISCONNECTED.