Hi, my name is Harry, I am the founder and owner of two
different marketing agencies. My journey all began when I started
busking in the streets in my hometown, so that I could go and
buy a camera, I thought I just wanted to take pictures, maybe
film the odd thing here or there. But I ended up capturing
myself playing music. And that led to me building a bit of an
audience online. Fast forward a few years, and I was able to use
that audience to earn money and to gain a lot of knowledge and
contacts in the industry so that I could launch these agencies
helping other brands and other creators do exactly what I've
been doing. There are a tonne of different things you can do to
try and make your content stand out. But that in itself is a bit
of a problem. Because there are so many options, and so many
people making content in certain different ways. You're not
always going to be the only one. We live in a world now where
pretty much everyone is filming on their phone all the time. And
they're doing that because of convenience, not because of
quality. The problem with that is quality is often what appeals
to us the most, how can you get great quality, but still have
convenience? Well, if you have a camera that's dedicated to doing
exactly what you need it to do, then it's not going to be a
burden to take that with you, especially if the reward is
content that's going to do a lot better amongst your audience. So
cameras like the EOS R5, or the EOS C70 are absolutely perfect
in this regard. And the C70 is actually in many, many ways the
perfect camera to use. Continuous face
detection in the autofocus means that filming for social, for
example YouTube, if you're filming yourself, is really
really easy. The C70 has an RF mount which means that you have
access to the entire RF lens range, including my personal
favourite, the RF28-70mm. Now, there are plenty more options in
the range. But also if you want to use EF lenses, then you can
use an EF to R lens adapter to put whatever lens from the EF
range onto it. This camera is packed with a tonne of different
options for how you can shoot your video, but I'm just going
to quickly take you through the settings that I use. Now I like
to make full use of the Super 35mm sensor in this camera. So
that's my choice of sensor mode. When it comes to main recording
format, I've gone for XF AVC 4:2:2 10bit just so I can get
some really nice colour depth. For the main resolution and
bitrate, I chose 3840 by 2160 long GOP. And there are a couple
of different reasons for that. The first is that I wanted to
reduce file size just a tiny bit. And the second is that I
wanted to maintain the 16x9 aspect ratio, my custom picture
settings were set to Canon LOG 3. And finally for the frame
rate, I chose 25p instead of 50p because I tend to find it has a
slightly more cinematic feel. So I've got the Canon R5 here with
me and I'm going to be trying to make a bit of a cinematic piece
with an old bike that we found in the studio. I've gone for the
28-70mm again, because I want a bit of zoom range. On top of
that, I'm going to take the screen and flip it out just like
this because I'm filming vertically. I've got the image
stabilisation on the enhanced mode as well, because I'm
filming pretty much entirely handheld if not all handheld,
and I'm in Canon LOG 3, but I've turned on the view assist so
that I can see it with slightly more regular colours rather than
a flatter version of LOG. But that means that it will give me
more flexibility in post. I find it really important to shoot
with the edit in mind. Because if not, you can get to that
process and sit down with your footage and realise that you
don't have things that actually you wish you did have. So what I
like to do is try and work backwards and think Is there
anything in particular that I want to add in - because I've
thought about that already in the fact that that's something
I'm going to do in post, I can make sure that I film that so
that I already have that footage when I come to sit down and work
with it. So I've come over to a punch bag in the studio and the
reason why is because when you're trying to create video
for social media, one of the things you need to do is grab
attention. Take a tried and tested method such as something
like slow motion, which the R5 handles really well with its
ability to film in 100fps, when that's slowed all the way down,
it's going to look so much more dramatic, and hopefully win over
even more people online. One really handy feature that the
C70 has is built-in ND filters. And what that allows me to do is
maintain a really shallow depth of field, even if I'm outside in
bright lighting. More and more nowadays, audiences are looking
to be immersed in the content that they're watching. And that
could be in a number of different ways, whether they
want to feel like they're there and the content is filmed in a
first person perspective or maybe it's the story that really
hooks them in because there's a clear progression and a clear
storyline. And one of the main reasons why some of these social
platforms and their new offerings, things like TikTok,
things like Instagram reels, have really boomed recently, is
purely because of the fact that they're short, easy to consume
and they're often fast-paced because of that small length.
And that's something that you can carry forward even into
pieces of video that are designed for other platforms.
You can still apply those same principles and try to increase
the pace in the video to give the audience that thing that
they desire. But the benefit of filming with the C70, or the R5
is
that, for example, when I went camping, you can just see all
this detail in the shot, such as the smoke moving and the shadows
of the trees and the people, but also the highlights of the sky.
None of it's being lost because of that high dynamic range. It's
undoubtable that you're going to get a lot better footage and
it's going to perform a lot better on social media. Thank
you very much for watching. I really hope you enjoyed this
video and found it useful. And the one thing I want to say just
before I go is that I hope this video has inspired you to get
out and just experiment with cameras of your own. Try
something new. Don't be afraid to get it wrong. Actually, the
very nature of social video is that it's not perfect all the
time. So don't be afraid of a few mistakes because the doors
that social content can open are more than worth a few stumbles.