- Hi, and welcome back to another Amazon selling video.
We are still out on the farm in Indiana
because the farmer said we could stay
and it's so beautiful, why not?
Although it is getting cold
so we will be moving on shortly to head South.
This video is really covering a small section
of my Q4 Guide,
which, if you need more help sourcing on Amazon for Q4,
definitely check it out below.
I even have a discount code special for this video,
so you can save $10 off.
So buying seasonal items for retail arbitrage
is actually a really great way to make profit.
You can make a lot of profit rather quickly
if you find the right items, and seasons are year-round,
it's not just holidays.
So right now, obviously, we're coming up to Halloween.
So if you haven't got your Halloween sourcing done yet,
you might want to just do FBM because the chances of it
getting to the warehouse for FBA and then sold
and shipped
to the customer in time for Halloween is growing ever slim.
So there's seasonal items year round.
So in the summer it's inflatables and it's a little
bit longer timeframe.
During Valentine's day,
obviously it's a little bit shorter of a timeframe.
The key is to get in rather early and then know when to get
out.
So when you're scanning in the stores and you are early,
you might see that the item is not even on Amazon.
So there is a lot of things that are not on Amazon.
So if you're scanning in the store and it's a store or
generic brand,
it probably isn't going to show up with the UPC.
You can always scan the front,
like you're taking a photo of it
and it possibly will come up.
And it, if it does, it might not have a rank.
If it's something that I think is bound to be on there,
I just keep scanning it whenever I come across it
and I wait for it to have a rank,
I don't buy things without a rank because that means it is
so new, it's either not selling or it's just new.
If it's new and a hot item it's going to sell and eventually
it will rank.
So that's why I just keep scanning stuff I see,
and I just see if it has a rank.
If I come across it, I'll scan it again.
If it has a rank and it's profitable,
then I'm going to buy it.
Obviously you can add anything you want to Amazon.
So if you think it's a great item and you want to take the
time to add it, you can definitely do that.
I don't do that.
I just don't prefer to.
So that doesn't mean you can't do it.
You can totally do it.
I'm just not in the gambling and wanting to do like,
take a chance on things business for my own business.
A lot of people do and you can actually make great money.
That's why the saying goes, "great risk, great reward",
but you can also lose.
And I just would rather sell things that are
known to be selling.
And there's so many tools out there to help you know
that something is going to sell.
The rank is the main one.
And you can use "Jungle Scout Estimator",
it's free: junglescout.com/estimator.
All you do is you put in the rank,
the category it's in, and the marketplace,
and it'll tell you how many a month will sell at that rank.
Obviously higher ranks,
they don't sell as much, and lower rank sell really quickly.
Rank is such a key thing for seasonal items.
Seasonal items are going to be in the regular categories.
So, if it's a lawn, like inflatable,
it's going to be on the lawn and patio,
even though it's Halloween or Christmas
or whatever-themed it is,
it's still going to be in that regular long category.
If it's a grocery item, even though it's pumpkin,
it's going to be grocery. So, you know,
based on the category of grocery
and the rank it is in grocery, how it's gonna sell.
So just because it's seasonal,
you'll still know how many to buy and if it's worth
buying based on the rank.
So a clothing item or a costume is probably going to be in
toy or clothing.
And so you'll know based on the rank it is,
in toy or clothing, if it's gonna sell.
Just because it's seasonal
doesn't mean you will be like, in the dark,
you still have all these tools to use,
to know if and how much it's going to sell.
Just honestly, the rank on Amazon
and the Jungle Scout Free tool is enough
to help you use and make an educated guess
of how many you should buy, if you should buy it at all.
Another question I'm asked that falls into the rank is like,
how do you know how many competitive sellers there are,
or how many you should buy, and does the amount of sellers
really bother me?
So if it's a low rank in like, the thousands,
or even the 10 thousands,
I don't care how many competitive sellers there are or how
many other sellers there are,
because that item is gonna sell, and odds are,
I probably only found like, what, 12 total?
But when the item starts to get in the higher ranks of
the categories,
when I'm using Jungle Scout to figure out how many exactly
it's gonna sell,
those are the ones where I'll take into consideration
how many sellers are on it.
If it is a
150,000 rank toy,
and there's 40 sellers,
I'm probably going to pass on it at that rank,
with that many sellers.
That's going to take a really long time for me to
win the Buy Box and for it to sell without the price,
really having to go down.
If it's got a hundred sellers,
but it's ranked like, four in grocery, what do I care?
I'm going to buy that thing.
A competitive seller is anyone that is two to three percent
of the Buy Box.
So if the Buy Box is $19.99,
anyone who is
$19.99 to, I think it's like, $20.30 or something,
so basically right around $19.99,
those are competitive sellers.
Those are people who are all eligible for the Buy Box,
and that might win the Buy Box.
And while I'm just quickly talking about the Buy Box,
the Buy Box is a algorithm that kind of works
in mysterious ways, but it really does.
So I'm in Indiana,
and if someone also in Indiana wants to buy my product,
or in Ohio or Kentucky,
then I'm more likely to get the Buy Box than a seller whose
item is in California.
Now I say, I'm in Indiana,
that doesn't mean my inventory is here also.
Another seller who is in California,
Amazon's probably going to let me have the Buy Box because
they don't want to ship it as far.
So that's one aspect to it,
another aspect to it is how much you have in stock.
Obviously,
RA we don't have a whole lot of stock at any one time,
but we still do win the Buy Box.
And then your seller reviews come into play.
So you really want to have a good percentage of positive
seller reviews.
That's a whole 'nother story,
but those are all different factors
that come into the Buy Box.
In my Q4 guide,
I break down all the competitive seller
and my rank guidelines for Q4 items,
so if that is of interest to you,
like I said,
I have a discount code below special for this video.
So if that is helpful,
you can also get my bundle of Ungating Guide,
so I have the Topical Toy, OTC, Grocery.
You can get all those plus Q4 Guidance bundle,
or you can get just any of the guides that you want.
All of that is below.
Thank you guys so much for watching.
I hope this was helpful for you, and I wish everyone
a successful, amazing Q4.
Let's do this thing.
(upbeat music)