Video promotion. Two words that means so much when it comes to creating a
successful video. You might not think about it when you're planning your
business's videos but a video promotion strategy should be something that is
always on your mind when you're creating video content. In this video I'm going to
give you video promotion ideas and discuss how to promote your video
content online. Let me paint this picture for you. You have some unforgettable
footage, your audio sounds crisp and professional, and the script is exactly
how you want it to be. You upload your video to YouTube for the whole world to
see but you're just not getting views. If you've ever found yourself in this
situation you just need a little video promotion. Keep watching for some very
useful tips. Number one. use keywords to optimize your YouTube titles and
descriptions. Uploading your video to YouTube is a great start for promoting
your videos online, but you can't stop there! You can maximize your viewing
potential on the platform if you target the right keywords in your title and
description. If you're making a video about baking cookies, do some research
and find out what people are typing in when they're searching for videos about
baking cookies. In the situation you'll find that some of the most popular video
titles are formatted with a how-to at the beginning. People are looking for a
how-to video tutorial and your content title and description should match that.
You can also type in your video topic on YouTube and see what autofill suggests.
Look at related videos and gather ideas from there. Number two. Post your video on
your website for a promotional boost. If your video matches up with written
content that's already on your website, add it to the content on your page. It
can help with that page's ranking and help to further engage users with your
content. If a page has a decent amount of traffic coming to it, adding your video
to that already successful page is going to increase the number of views it receives.
If you have a blog post on your website with the recipe for baking cookies and
you just created this spectacular tutorial video
you should embed it on the page. People will be able to see and read what they
should be doing. Number three. Use social media to promote
videos to your followers. Someone who follows you on Twitter
might not necessarily be subscribed to your YouTube channel and vice versa, so
you'll want to cover your bases. When you share your video just like when you
write a title and description, you should make your caption or status compelling.
It should get people interested. You can use emotional words like delicious,
mouth-watering, or scrumptious...and yes I am still thinking about chocolate chip
cookies. There are some things to keep in mind when posting your video on social
media. There's a pretty good chance that people are going to be watching your
video on mobile and a lot of companies have embraced this by sharing vertical
videos where they work best. If you're uploading to Instagram, Facebook, or
Twitter, you definitely should consider having a vertical format prepared. Length
also varies on social media. If you post a 10-minute video on Facebook, it's
probably not going to perform as well as it would on YouTube. Keep social media
videos shorter, and if you want to upload a longer video directly to your social
media page, consider sharing a snippet and redirecting to the platform where
they can see the whole video. Number 4. reach out to other sites to get them to
link to your video. Outreach is a tried-and-true strategy for your web
content. If people aren't coming to you, go to them and tell them how great your
content is. Reach out to relevant blogs and industry sites that can link to your
video. Keep in mind that the keyword here is relevant. A marketing blog is not
going to link to your baking tutorial, for example. All it takes is some
research to find the right site and an email explaining the value of your
content. Keep in mind that you might not get a response or you might get a no, but
don't give up if you do! There are a lot of websites out there that you can reach
out to. Number 5. Promote your videos in your email marketing strategy. If you
have a base of subscribers who signed up to receive your marketing emails, why not
send them your video content? It might not be the best strategy to embed your
video directly in your email because of the limitations of some
email clients. But you can send a screenshot or thumbnail image from your
video and link that to wherever your video is posted. Tell people there's a
video in the subject line of the email. It's proven to increase open rates for
your emails. And number six. Don't be afraid to spend money to promote your
videos. Sometimes you might be doing all that you can and your video just isn't
taking off as you want it to. If the free methods don't work for you, you should
consider sponsored or boosted posts on social media, and ads on YouTube and in
search engines. The great thing about content online is that you can set your
own budget and make adjustments as the campaign rolls out. You can also hire a
company that offers video services to help refine and shape your strategy. Well,
that's all I have for you today. I hope you take these valuable video promotion
ideas and start implementing them for your video marketing strategy. By getting
your video on multiple social media sites, other websites, and in other forms
of promotion, you're setting yourself up for success. For expert help with your
video promotion, check out our web video production services. For a free quote,
feel free to contact us online or give us a call at: eight eight eight six zero
one five three five nine. See you next time!