When The Weeknd released his fourth studio album, After Hours, in 2020, fans were introduced
to a new side of him. The R&B crooner created a new character for himself when he released
the visuals for the record-breaking songs "Blinding Lights" and "Heartless." Those visuals
saw The Weeknd transform into an injured guy wearing a red suit in the streets of Las Vegas
at night. The bruised and battered character became a fixture in The Weeknd's post-album
performances, including Saturday Night Live, the MTV Video Music Awards, and the American
Music Awards. The Weeknd's increasingly bandaged face caused fans to speculate on his well-being.
Perhaps hinting that he's ready to say goodbye to his After Hours character, The Weeknd has
finally eased fans' worries and opened up about the bandages on his face.
While hard at work in rehearsals ahead of his Super Bowl halftime performance, The Weeknd
spoke to Variety about the meaning behind it all, saying:
"The significance of the entire head bandages is reflecting on the absurd culture of Hollywood
celebrity and people manipulating themselves for superficial reasons to please and be validated."
The Canadian crooner said the bandages on his face throughout his music videos and live
performances is a "progression" of a storyline he invented, which, quote, "hit heightened
levels of danger and absurdity as his tale goes on."
The absurd climax of the storyline can be seen in The Weeknd's "Save Your Tears" video,
where he shocks fans with a botched face that appeared to have been surgically altered.
He believes that all these looks make for "a compelling narrative" and says that he
doesn't really care if his fans find him unattractive when he's in character.
According to CR Fashionbook, some of The Weeknd's earlier inspirations included cult hits like
Possession and Fear and Loathing in Las Vegas, which cover some of the artist's favorite
topics.
"What do you think? Sounds like real trouble. You're gonna need plenty of legal advice before
this thing is over."
In addition to Hollywood culture at large, The Weeknd has specifically called out the
Recording Academy. The R&B artist famously was completely left out of the 2021 Grammys
and wasn't happy about it. Taking to social media, The Weeknd took his criticism of Hollywood
and the entertainment industry to new heights, taking the Grammys to task and claiming his
fans deserved better. He tweeted:
"The Grammys remain corrupt. You owe me, my fans and the industry transparency."
The artist spoke further about his feelings in an interview with Billboard, saying:
"I use a sucker punch as an analogy. Because it just kind of hit me out of nowhere. I definitely
felt... I felt things. I don't know if it was sadness or anger. I think it was just
confusion. I just wanted answers. Like, 'What happened?' We did everything right, I think.
I'm not a cocky person. I'm not arrogant."
The artist went on to question whether his race had something to do with the Grammy snub.
"If you were like, 'Do you think the Grammys are racist?' I think the only real answer
is that in the last 61 years of the Grammys, only 10 Black artists have won album of the
year. I don't want to make this about me. That's just a fact."
Whether or not the industry catches up with the charts and gives The Weeknd recognition
doesn't seem to really matter to the artist anymore. He went on to tell Billboard:
"Look, I personally don't care anymore. I have three Grammys, which mean nothing to
me now, obviously. It’s not like, ‘Oh, I want the Grammy!’ It’s just that this
happened, and I’m down to get in front of the fire, as long as it never happens again.
I suck at giving speeches anyways. Forget awards shows."
The feud between The Weeknd and The Recording Academy may just be the fuel to push the artist
into his next character phase, whatever that may be. Regarding his changing persona in
his music, The Weeknd wondered aloud with Variety:
"Why not play with the character and the artist and let those lines blur and move around?"
Seeing as the performer has promised a "cinematic" Super Bowl Halftime Show, we're excited to
see what makes its way onto the big stage.
"I'm not gonna tell you anything else, because you'll have to watch on Sunday."
Check out one of our newest videos right here! Plus, even more Nicki Swift videos about your
favorite stuff are coming soon. Subscribe to our YouTube channel and hit the bell so
you don't miss a single one.