every Mac comes bundled with three standard applications iMovie keynote and QuickTime Player
now you might think of these apps as consumer level toys even bloatware not for serious content
creation work I've been a professional video creator for more than three decades spent 20
years in professional television and to be honest the vast majority of videos that I see on YouTube
could be made using iMovie keynote and QuickTime Player for the Mac any great video starts with a
high quality recording and you can do that quickly and easily using QuickTime Player you can record
your webcam your mirrorless camera through an HDMI capture card or even the camera on your iPhone
all in high quality prores a video format used extensively in professional editing and speaking
of editing let's talk about iMovie are you making your typical YouTube style videos with a talking
head some b-roll text jump Cuts zooms and the odd Shake effect well imovie's got you covered you can
even throw in an over-the-shoulder graphic green screen some color correction a few transitions
or a video effect or two if you're so inclined you can even do some vertical video editing in
iMovie no iMovie is not Final Cut Pro or Adobe Premiere Pro or DaVinci Resolve iMovie does lack
certain Pro level features like a flexible titling tool and its animation system is very very basic
but what iMovie lacks in titling and animation capabilities is easily made up for with keynote
yeah you may know it is presentation software but it's so much more keynote slick easy to use
animation system is great for making things like motion titles and explainer animations it has
sophisticated text tools for creating video titles graphic design features for creating things like
eye-catching YouTube thumbnails and everything you create in keynote can be easily imported
into iMovie for further editing including with transparency for creating sophisticated video
overlays oh and did I mention that keynote is a high quality video creation tool in its own right
along with the ability to create slick cinematic slide presentations keynote has audio and video
editing and recording tools for creating things like online course lessons and video lectures
you can even use keynote to repurpose your traditional horizontal videos into square
or vertical formats for social media looking to make software tutorials there are a number
of great paid apps to choose from out there and I use a few of them but if you're looking for a
free simple to use high quality screen recording tool there's QuickTime Player and it's companion
application screenshot both built right into Mac OS Quicktime and screenshot allow you to record
your screen along with a voiceover with helpful little features like animated cursor highlights
and with some Ingenuity you can even add your webcam to the recording and if you ever find
yourself in a situation where you need to make some quick edits to your video and who hasn't no
need to open up iMovie and create a whole project you can do simple quick editing right inside of
QuickTime Player alright I admit it you can't make every kind of video with just iMovie keynote and
QuickTime Player sometimes you need to look to other tools to create the content you want to
create and I cover a few of those other Mac video creation tools on my channel but I like to start
with tools that are readily accessible simple to use while at the same time provide great results
and if you can save a little money along the way all the better because I believe that the majority
of people creating video content for YouTube or any other social media platform aren't necessarily
interested in becoming video professionals they want to be able to use the video creation tools
well enough to execute and share their vision and the less friction involved in the process whether
that friction be a steep learning curve and or a steep price the more likely they are to turn
their Vision into reality so if you're looking for resourceful and sometimes inventive ways to create
great quality video using the apps bundled with a Mac with a few outside exceptions have a look
at my channel and I'll see you in the next video and if you're wondering yes this video was created
using iMovie keynote and QuickTime Player on the Mac and I'll show you right here here is the
timeline all the different edits you can see there's also the music down here and there's
uh sound effects right here and these animations were created using Keynote
here is the Keynote file with all the different animation slides