Is blogging still relevant?
How do you use blogging to grow your business?
Are blogs still a thing in 2022 and beyond.
That's what I'm here today to talk to you about.
You know, there was a study that came out in 2020 by HubSpot that kind of shocked the
Internet.
I don't know if you've heard of it, where they found that 40% of people never read.
A single blog.
This created a lot of mayhem.
People were talking about, oh, no, blogging is dead.
But the truth is, blogging is not.
It is, in fact, one of the most powerful ways to build a business for the long term if
you want to get off of.
The. Rails. Tick tock.
All the short form video and honestly, all of the social media content that is here
today gone tomorrow, right?
It's in the feed and then it's lost.
Youtube is one of the few platforms where that doesn't happen.
But talking about all the other social media platforms, blogging is still incredibly
relevant. And in fact, I believe.
It's more important than ever.
Let's talk about it.
Is blogging still relevant?
Yes.
Here's why.
So in that same study.
Where HubSpot found that 40% of people aren't reading.
Blogs anymore.
In that.
Same year, another statistic.
Surface and it was an incredible statistic, and it's the one I think we all should be
paying attention to. And it is that 80%.
Of everyone on the.
Web.
Interacts.
With a blog at some point.
80% of all online traffic.
Interacts with a.
Freaking blog.
Did you hear me?
Is blogging still relevant?
Absolutely.
But here's where most people go wrong.
They don't blog to build their business.
They just blog.
What's the difference?
Maybe you have no idea.
I'm glad. I'm glad you're here.
Let's talk about the difference.
So whenever I blog, I sit down.
I look for a keyword.
That is mapped to a pain point or a question.
Or a problem or a.
Pleasure point, even that my audience has.
For example, I sell a 12 month mentorship called the Content Transformation System,
where I help business owners.
Get clear.
On not just their content strategy, but the business skills they need to build a long
term online business.
In this.
Comprehensive program, we help solopreneur.
And we help.
Founders.
Establish their online presence using content, strategy and marketing methods that
are fun, that are creative.
It's a totally unique program.
There's nothing like it out there.
So in the content transformation system, I'm pulling in people that are tired of social
media.
One keyword that we went after recently on our.
Blog is this one.
I lost my Instagram account.
If we type this.
Keyword and a keyword research tool.
Which by the way, you got to use, you cannot guess at the data it you won't get results if
you're not working from data guides.
You got to pay for the tool.
Okay? Because what this will do is it'll tell you the numbers.
And if you know your numbers, you can go after the right keywords.
Rank and pull in clients.
So back to this keyword, I lost.
My Instagram account.
This keyword has a search volume of around 390 people per month.
And the.
Most important number on this score, and I'm using.
Keyword Finder, by the way, in the screenshot.
The most important number.
Is the keyword difficulty number Kady.
And I tell my students and.
Everyone in my workshops, my courses go for 40 or below.
And if you have a brand new site, try to go for.
910, 20 because you will shoot to the top of Google if there is no competition.
And that's what the difficulty score measures.
It measures.
Your competition.
So at 41, this is a good.
Keyword for.
Me. Why?
Well, I also have a site content hacker that has some clout.
It has a decent day.
That's domain authority because I've been publishing content for.
A year.
Now. Interestingly enough, I don't seek out a single backlink.
I don't do any cold outreach whatsoever.
It is.
100%.
Inbound content marketing that I do, meaning I publish blogs.
I send those blogs to my newsletter.
And I rinse and repeat and we grow and we grow and we grow.
The crazy thing is how much commitment that takes.
It will drive you crazy.
But if you can stick with the long road, this pays off tremendously well.
So going back to this example keyword, I lost my Instagram account.
What are we going after?
We're going after.
Somebody that is frantically searching Google upset.
They just lost their Instagram account.
They're looking for help.
But here's what we're doing.
We have a solution that is.
Better than here's just.
Five steps on how to get your Instagram account back.
Sure, we have some steps in this article.
We share with you some points, but we actually have a solution that we've.
Built for you.
And and it's mentioned in this blog.
And that's the beautiful thing about blogging.
To grow your business, you can get found for these keywords in Google.
By the way, Google's the largest traffic engine.
In the world. 90% of all the world's online.
Traffic starts with a search.
Important people that is so misunderstood and it's so forgotten because we.
Think everybody is on the ground.
That's just not true.
So realizing that all your traffic, the gold stream, the gold mine is over.
There in Google where.
7 billion.
Searches are occurring every.
Single day, When you start to get found for these.
Keywords, then you put yourself in a.
Position of attracting ideal clients.
Over and over.
So I've been doing this for ten years, right?
I've grown multiple businesses with this method of SEO blogging.
That's what we're talking about today.
So SEO blogging.
Where you are.
Blogging to get found in Google, you're.
Pulling in.
Your traffic, Don't get lost, don't get frightened.
By that word.
Seo, right?
You're blogging to get found by the people searching up a pain point.
You have a. Solution.
Four If you get found and.
Your solution is.
Presented well.
Our.
Solution is the content transformation system.
Hey, you can get off all the socials, you can get into a five phase system where we
teach you, we teach, we coach and we guide you on how to build.
Your. Sustainable online business.
So we're.
Giving them that throughout the.
Blog, but we're starting.
Always with that.
Keyword and then we're giving.
Them value.
So, you know, how do you get your Instagram account back?
Well, you're not alone. There's other people out there that have experienced the same
thing, right?
And then we're always ending our blog with a persuasive.
Call to action, also known as CTA.
If you're completely new to this and it's fine, I get it.
A lot of this feels like jargon, weird stuff until you.
Learn more.
About it and then you realize all it is, all blogging is is attracting ideal clients to
you day in, day out.
Why wouldn't you do that?
Is blogging relevant?
Heck yes, it is. Is blogging dead?
No, it's not.
But remember, if you're just.
Blogging to blog and you don't have a strategy and you don't.
Know what you're doing with keyword research.
And you don't know how to create structured content that wins in Google rankings, then my
friend, your blog will be dead because it's not backed up with a strategy.
So there you go.
Is blogging dead? It depends on how you approach it.
Blogging in general is not dead.
Remember, 80% of the entire.
Web, billions of people they have interacted with a blog.
At some point blogging is important, it is underrated, and it is an incredible tool to
use to grow your business.
Keep in mind that consumers.
The majority of them, more than half, are interacting with 3.
To 5 blogs before they even talk to sales.
So you could be losing people because you don't have a blog, because you don't have
content for them to consume that educates them about you, your.
Products or services.
And remember.
A big secret to success is don't write it yourself.
Please don't.
I have a full time writer.
I'm a writer.
Did you hear that?
I have a full time writer, even.
Though I am a writer myself.
So when you get your writer, things really fall.
Into place and then the burnout doesn't occur because blogging.
Can produce burnout.
It really can. Especially if you don't have the skill, you don't know what you're.
Doing and you're trying to serve your.
Clients all along side.
So get that.
Writer, get your.
Strategy going, and then you will have a marketing engine that does not die.
Blogging has the longest lifespan of any content format.
It even lasts longer than this YouTube video.
And that's why this YouTube video will be embedded in the blog on our Web site.
So it's blogging dead?
Absolutely not.
We are seeing it more than ever grow our subscriber base, our revenue, bring in
targeted leads.
People finding our.
Blogs and Google are.
Becoming a.
Lead and a prospect.
Ready to buy same day.
And we're talking right advice services worth thousands of dollars.
I've seen that.
Happen for ten years and I'm seeing it more than ever.
This.
Year.
Right now.
This is my specialty.
This is what I do. So I can tell you for a fact it works.
You just got to have a strategy.
Blogging is not dead.
The best way to get started is to get started.
Get your website right.
Get it built on WordPress, get it built in a way where you can sustain blogging and then
put together some topics for your blog.
Get these.
Keyword research tools.
Learn the pain points of your customers, get to know what it.
Is they're searching for.
Answer those pain points on their blog.
And then pitch them your products and services.
Be consistent.
Lastly, that's a.
Main part of this.
Right? Just like going to the gym, raising a kid, you got to show up every day.
You got to be consistent at it.
I hope this helps. I hope this inspired you and gave you.
Some clarity on.
Blogging.
For more videos.
Just like this, please subscribe.
Here to.
My channel at Julia McEvoy, and I can't wait to see you around here on the channel, and I
can't wait to continue to interact with you.
You can subscribe to my blog and my podcast over at.
Constant Hacker dot com forward slash.
Subscribe. You can get my weekly best.
Delivered to your inbox.
That way, but I look forward to keeping in touch.