How does Pinterest marketing work for eCommerce sites? Can you connect your
Shopify store and Pinterest and how you can start profitably selling on
Pinterest? I will answer all these questions and more in today's video.
Hi! I'm Anastasia AnastasiaBlogger.com I'm a Pinterest marketing expert and if you
sign up for my channel you will get fresh and valuable Pinterest tips every
Thursday. So click on Subscribe and on that Bell button to get notifications and now
let's move on to your questions. So, why am I so confident that Pinterest is a
great place to promote products for eCommerce sites? Well, just look at these
quick stats to show you how strong is the buyer intent on Pinterest. 90% of
weekly users are looking on Pinterest to make purchasing decisions
this may include immediate purchases and planning for later purchases.
55% of users said that they login to Pinterest specifically to find products, that's
more than half of all the user base and 50% of Pinterest users say that they buy
something after seeing a Promoted pin (meaning a Pinterest ad). And based on
these factors, Pinterest is about 4 times more effective at generating sales
than other social media platforms. If you have been eCommerce or dropshipping
business for a while now, you probably know that most of the marketers would
recommend you Facebook Ads. But the hard part about Facebook Ads nowadays is that
it's too much competition there. So Facebook has become too expensive,
especially for beginners in the industry. And if we compare Pinterest and
Instagram, just the fact that every pin image on Pinterest is clickable and can
be linked to your store or directly to the product page, just this fact itself
makes Pinterest so much more powerful as a traffic source compared to Instagram
where you can have max one link to the store in your bio and
that's it. Another reason you should be on Pinterest is because of the half-life
of a pin. It's so much longer than an average post duration on other social
media platforms like Instagram or Twitter for example. If you get traffic
from your post on these platforms it will last for a few hours perhaps -
maximum one day. Your pins on Pinterest can bring you traffic for many months
and for some pins even for years. This especially applies to seasonal products
because Pinterest tends to revive old viral pins every year when the season
comes. I've seen this a lot with my Halloween and Thanksgiving pins. You can
see on this screenshot that I'm getting traffic from the same post the same pins
basically are getting viral year after year at the same time. And I hope
to get traffic again, the same viral spike of traffic this year in around
October and November. So what are the best e-commerce platforms you can use
with Pinterest? I will start with Etsy because it's one of the first
platforms Pinterest created integration with and moreover Etsy is the only
platform of its kind for which Pinterest created a simple verification process in
your account. To connect your Pinterest account with Etsy and start seeing
Product pins, you don't even need to install any code on your store. You can
simply verify your Etsy shop by just going to your settings and then clicking
to Claim and here you will see verification for Etsy when you click
here the browser will simply ask you to log in to your Etsy account and when you
do it - boom! - your verification is complete and you're gonna start seeing your
Rich pins for these Etsy product pins. If you're not sure what a Product pin is,
let me just show you a few examples. So, if we click and on this pin, it's an
irregular pin that goes to a post on their site and this
is called article type of pin it's also a Rich pin but it's an Article pin
because it goes to an article. And if you go back you will see here some Product
pins, they will have this icon on the left and when you click on a Product pin
it always has a price tag. It also brings from the site, from the product page it
brings the title of the product and the description. But the main difference
between the product pin and article pin is that product pins they bring the
information about the price of this product. Here is a perfect example of an
Etsy product pin you can see that the link goes to an Etsy store, and you
have here all the information that is displayed on the Etsy product page.
One side note here. To see the settings that I'm showing you about claiming your
Etsy store, you must have a business account on Pinterest. If you don't know
what I'm talking about and how to set up a business account, I already published a
video with all the details about it on my channel. I will give you a link to
that video in the info icon. It will be in the top right corner and also I will
duplicate that link in the description below this video.
So basically Pinterest just connects Etsy account as easy as your YouTube or
Instagram account and if you have an Etsy store and also a self-hosted
website, you can actually verify both of them on the same Pinterest business
account. So if I had an Etsy store I could claim it here and I already
claimed my blog on this Pinterest profile. Another platform I get
a lot of questions about is Shopify. Yes, you can and you should verify your
Shopify store on Pinterest and it's really easy because Shopify and
Pinterest apparently work together to make this integration seamless on the
user side. To verify your domain on Pinterest, you will just need to follow
this simple instruction provided by Shopify official site which helps you verify
your store on any third-party services including Pinterest and Google Webmaster Tools.
Let me just show you on my test Pinterest account. So, you will just go
back to your settings over here and then you will get to this Claim tab and from
here you can just I'm just putting some somedomain.com, and I will click Claim.
So what happens is you need to select Add HTML tag and here. It will show you a
meta tag which you need to paste into your HEAD section of the site. Now let's
go back to the instruction on Shopify Help Center and you can probably pause
this video here if you want to check the steps or maybe if you watch this video
later again when you actually are going through this process, you can pause the
video so you can see the exact steps and follow them. So, the first step is you go
to Shopify admin and from there you go to online store and then choose themes.
The option Themes and there you will find the theme you want to edit, and
then click Actions and choose Edit code. And then in the layout section, you will
click theme.liquid to open the file in the online code editor and then you
just need to copy the meta tag that I was just showing you on your Pinterest
account and paste it on a blank line directly below the opening HEAD tag and
then you just need to click Save. Make sure you don't delete anything because
if you save these changes with the things that you erased accidentally it will be
really hard to fix it. And this is it - your store should be verified within 24
hours by Pinterest, probably even faster and so you will be able to use Rich pins.
In our case, we are talking about e-commerce site, so its Product pins I
already showed you how Product spin looks a pins look and you will see these
Product pins automatically because like I mentioned Shopify and Pinterest made
this integration really easy and smooth on the
user side. Shopify is not the only platform to make product pins available
you can also use BigCommerce or Magento and some other platforms but I cannot go
into all the details instructions like I showed you for Shopify in this video and
I will not show you the website verification for each of these platforms
but you will have to use their help centers or their support pages if you
cannot figure out for your platform how to do it so easily as I showed you on
Shopify. For example, this is the BigCommerce help center and they have a
detailed page about using Pinterest and verifying your site on
Pinterest. Now how do you know if your product will be easy to sell on Pinterest?
It is known that about 80% of all Pinterest users are female audience
so keep that in mind. But at the same time, the recent stats showed that in the
last four or five years more men joining Pinterest so the demographic on
this platform is changing slowly but steadily. Some of the niches which have
the largest audience on Pinterest based on the numbers of the followers for each
topic are home decor, fashion, health, weight loss also anything holiday
related like Christmas gift ideas, Mother's Day gift ideas etc. All this
works great on Pinterest because people like to use this platform for planning
their holiday spending in advance. If you're not sure if Pinterest would work
for your niche, ask me in the comments below and I will let you know what I
think about your niche and whether it might work with Pinterest. If you decide
to try Pinterest traffic for your store, I don't recommend starting it if you
don't have the time to invest into learning about Pinterest platform.
Pins on Pinterest can bring you traffic for months or even years like I mentioned
earlier in this video, but in order for them to work this way, you need to have a
proven strategy and you have to use Pinterest SEO (search engine optimization)
to rank your pins high in search results so that your pins will be shown to
targeted audience of people who actually searched for the products you are selling.
You can dive deep into all of this in my
Pinterest SEO Traffic Course. I will give you a link in the description below this
video. Now let me give you some tips for eCommerce sites that will help you see
great success with Pinterest traffic. So the first tip is make sure the images
you save from your shop are vertical and worthy. If you simply save any small or
horizontal product images from your shop and hope the traffic will come from
Pinterest, unfortunately, it will not work for you. Every platform has its rules and
its own recommended formats for content. On Pinterest your
images have to be between 2:3 and 1:2 image ratio, so these are
tall pins. And the minimum size should be 600 by 900 pixels. So yes, you might have
to create images specifically for Pinterest or at least you might need to
optimize your original product images to fit the ideal size for this platform.
But the work you're going to invest into this, it really will be worth it. Another
tip would be to create multiple pins for each landing page on your site or each
product page. So creating between 5 or even 10 pins that lead back to the same
product page, you're creating more fresh content for Pinterest, more original
content and that's what Pinterest wants. Every image you create is a new piece of
content for Pinterest, even if it leads to the same product page. So it's always
worth creating new pins for your pages. Another unexpected tip for eCommerce
shops would be attach a simple blog to your store and drive additional traffic
from Pinterest. So you're going to drive traffic to your blog and then from your
blog users will go to your product pages and when this process happens, when they
come to a product page, this is already a warm audience. If you are on
Shopify, you can actually create a blog right on the same domain as your store
because Shopify has the blogging functionality as well. When you
send users directly to a product pages you're working with cold audience
remember that. I'm not saying you shouldn't ever work with cold audiences
but you know that it's harder to convert those users into customers. If you
present your products in a blog post that shows how the customer will benefit
from your products and in the form of a story or maybe a round-up with a list of
your products you're helping to build this trust and engagement with your
audience before you start selling them something. My next tip would be test
Promoted pins (also called Pinterest ads) to promote your products and one of the
reasons why you can get a lot of traffic from promoted pins is because when
someone clicks on those pins they immediately land on your product pages
Let me show you the difference between a promoted pin and a regular pin.
So, this is a Promoted pin because that's what Pinterest says promoted by the Tailwind Team.
And this is a regular pin. When I click on a regular pin what happens is
that the pin opens and then to go to the site, I will need to click the second time.
What happens with a promoted pin when I click on the pin it doesn't open the pin
in a bigger size. It just shows me, it just sends me to the landing page and
Pinterest ads are still very affordable compared to ads on Facebook or Instagram.
You can get clicks for as low as 10 cents or even less if you have high
click-through rates. I published a more detailed video about Pinterest ads on my
channel. As usual, I will give you a link to that video at the top right corner of
the screen in the info icon and also I will duplicate this link in the
the description below this video. And of course, Pinterest SEO. This stuff
really matters! Don't even try saving pins mindlessly
and hope that Pinterest will just send you traffic to the store you have to add
keywords to your pin descriptions product titles and descriptions. You have
to work on up to of your Pinterest boards etc. But I
already told you about my Pinterest SEO Traffic Secrets Course, you will get in there
everything you need to know to successfully drive traffic to your store
with organic pins. And if you have any questions about Pinterest don't hesitate
to ask me in the comments below this video.
Any comments help YouTube algorithm rank the videos higher and show them to more
people and when my videos are seen more often,
it gives me motivation to keep going and creating more useful content about
Pinterest marketing and sharing them on my channel for free. And see you in the
next videos!