Welcome to this presentation of Google Play Services 6.1.
In this video, we will look at all the new features
we've added and that you can use to build better apps.
That's right.
That's what Google Play Services is all about,
building better apps.
To give you some perspective, take this chair for example.
This chair on Google Play has given me
a completely new perspective of what a chair can be like.
And it's exactly the same thing with Google Play Services.
When you look at all of the APIs,
such as Games, Location Context, Maps, Drive, Wallet, Ads,
and all the new APIs we add all the time,
it will give you new perspective of Google Play Services.
But for now, let's check out Google Play Services
6.1 and all the new features we've added.
So starting off with the Google Drive Android API.
This release includes Completion Events,
which allows your app to get notified when actions
are committed to the server.
And this also makes it possible to respond to conflict, in case
there are parallel updates.
And DriveResource now has the method Set Parent,
and although it doesn't sound like much,
this is quite a big deal since it
allows you to programmatically organize files and folders.
And finally, there is a class called Drive Content that
simplifies working with file, that's right, content.
So if you haven't already, let's stop and think
about this for a second.
Google Drive is like a hard drive in the cloud,
always available and accessible from any device.
With this in mind, wouldn't you be building a better app
if you used Google Drive?
Hmm?
Oh yeah!
Of course, you would.
Moving on to Google Tag Manager.
Hopefully you're already a devoted user
of Google Analytics Enhanced Ecommerce, which
allows you to get analytics data on an activity flow,
for example, a purchasing flow.
That's right.
Data is the key word here, and as you know,
you can have a lot of fun with data.
You can, for example, slice it, dice it, and massage it.
But apart from just doing those operations,
data is actually very useful since it
can represent things happening in our world.
Take a shopping site for example,
where it's pretty important to know
what makes it easy and compelling
for customers to buy things.
Well Enhanced Ecommerce can provide you with all this data.
Let's look at this example.
In the first step here, you can see
that there were almost 19,500 recorded sessions,
but almost 14,000 of those did not
result in any shopping activity.
But there were almost 5,500 product specification views,
but 4,700 of those did not result
in shopping cart activity.
But there were 560 checkouts, But 500 of those were canceled.
So you can see out of those 19,500
or so sessions we started off with, only 64 became
actual shopping transactions.
And this is the power of Enhanced Ecommerce.
It will give you the end to end view of what works
and what doesn't work, so you can improve and become better.
And in this release, we're happy to announce that the Google Tag
Manager also supports Enhanced Ecommerce through the Universal
Analytics Tag.
So make sure to check Enhanced Ecommerce and Google Tag
Manager out because what you don't know about,
you can't improve.
That's why data is so great.
That's it for this release of Google Play Services,
but remember to check out all the APIs of Google Play
Services, because there's so much stuff in there
that you can use to create better apps.
And check out these resources as well.
Now it's your turn to go out there and build better apps,
and don't forget to tell us all about it.