Hey there, coach, Carolin here, and today I want to talk to you about how to build a
real lifestyle business that allows you to travel, but offering destination retreats.
Make sure you stay all the way until the end of the episode because I will tell you all
the specific details you need to know right now to make your next retreat a big success.
As always, before we get started, make sure you hit the bell icon so you'll get notified
when new episodes drop every Wednesday.
All about helping you go from passion to profit in your coaching business.
Today, I'm coming to you live from the Bahamas again, where we're hosting one of our Powerhouse
coach retreats.
Now travel is one of my personal favorite things to do and it makes me feel free and
like the world truly is my oyster.
Over the last couple of years, I've hosted retreats in Costa Rica and Scotland and Italy
and Hawaii and Portugal, and now we're in the Bahamas, and if you want to know how to
build amazing destination retreats, today, I want to tell you how to plan for them and
also how to execute an amazing experience for yourself and your clients as well.
Step number one is to choose a theme and a purpose for your retreat.
The first thing you want to do is get really clear about the purpose and why you actually
hosting the retreat.
What kind of experience do you want to create, what is the desired outcome of your retreat?
So I want you to think about creating a very luxurious, high end experience, or creating
a very natural outdoorsy type of experience.
Do you want to coach and educate or do you want your clients to really transform and
challenge themselves?
Think about why you're hosting the retreat first of all, and then think about where you
can create an experience that will really allow you to bring that vision and make it
a reality.
Step two is to set your budget.
Before you think about where you want to host the retreat and how long it will be and what
will be included, I want you to think about the facts and how much you have available
to spend on your retreat because that will determine what you can actually do and where
you can go and what everything will look like.
A retreat can range from $3,000 to $5,000 all the way up to $30,000.
Really the sky is the limit when it comes to you hosting a retreat, so think about what's
feasible for you, what your budget is, and also what you desired outcome is for the retreat.
That will allow you to think about locations and then going out there and are actually
obtaining quotes from hotels, thinking about activities, whether you want to be offering
food or not and all of those things.
Step number three is to create the experience.
When I design my retreats, I have certain key factors in mind that help me figure out
the agenda, the flow, and what I'm actually including in my retreats.
For our Powerhouse coaches, we love the element of community and bonding, so we make sure
we always have some sort of bonding activity included.
It's also really important to us to allow our clients to travel while building their
business and actually exploring the world which I believe opens their horizons to a
lot more possibilities, to new cultures and new foods, and new environments and it gets
them out of that rut they might be in, the day to day, and into an environment that really
helps them step outside their comfort zone, dream bigger and do more.
Educating our clients is also really important to us so we always make sure we have an amazing
space available, which could be a ballroom, an office, or even a conference room depending
on how many people will be attending your treat.
Make sure you have a projector at hand.
You can bring one or rent one.
Make sure you have a screen ready, and then think about the actual agenda and the content
items that you will be delivering to your clients at your retreat, which will also determine
the length of your event.
Step four is to pick your top five locations.
Now that you understand your budget, you also know the type of experience you want to create
and you know the theme and purpose of your retreat, you can begin to look at the globe
and pick your favorite locations.
The world literally is your oyster.
You can look at Europe, you can look at Asia, you can look at Australia, the entire US,
the UK.
There really is no limit to how big you can think, so take all those factors into consideration
and choose a location that would suit your clients, but that would also suit you and
bring you the happiness you're after in your lifestyle business.
Step number five is to research your seasons and your weather.
This is a very simple step for you to do, but if you forget to do that, it could really
get you in trouble.
When you're looking at where you want to host your retreat.
It's really important to choose the right time depending on where you want to go.
For Europe, for example, I recommend you go to Europe in the summer months, so April,
May, June, July onwards might be a really good time for you to go to Europe.
For us, in our Powerhouse coach program, we choose a tropical destination for our November
retreat.
We choose a warmer, US based location in spring, and we like to choose a nice and warm European
destination in the summer.
Step number six is to decide on your content and your agenda.
Before we go on retreat, we always sit down as a team and we think about what we want
to bring to our clients, and every retreat is custom created and custom tailored to our
audience.
So we look around the room and we ask ourselves, what do our clients need right now?
What new strategies, what new content do we need to bring them right now to serve them
the most?
And you can do the same with your audience.
Think about who will be attending your retreat and how you can best serve your audience.
What do they want to learn?
What do they want to know more about and experience, and let that guide the agenda and the content
you're actually tailoring and creating for the retreats.
In our Powerhouse coach retreat, we have two days of content.
We bring our clients into an amazing space and we coach them on different topics relating
to mindset, marketing, sales team building, and anything else they need to grow and scale
a successful online coaching business.
And we do sell over two full days.
On the third day, however we go on excursion with them and bring them outside, we show
them the land.
We go zip lining, we go on food tours.
We go shopping, we go on boat tours and every retreat is different, so you want to look
at where you're going and what that specific location has available for you and what your
clients and your audience might want to experience and see and custom create an amazing excursion
where your audience can bond, they can have fun and they not only learn, but they also
experience the location.
Step seven is to decide on the details, the features and the activities.
Now I'm a big fan of details.
I believe that the little things, the details, make an amazing experience, so I always look
at things like food.
What kind of food do you want to serve your audience?
Is it a plated lunch?
Is it a buffet?
What should be on that buffet?
And again, what is your budget?
You want to think about water in the room, coffee and tea.
Do you want to serve it during lunch or all day long?
Also, think about attendee gifts.
Can you afford to give them a gift once or maybe they get something every day during
the retreat?
When it comes to retreats, you want to realize that the experience you're creating is a reflection
on your brand, and that's why you want to make sure your clients are walking away with
an incredible memory that they will then associate with you and they will want to come back time
and time again.
Step eight is to quote your hotels.
Now that you have an idea for your desired location, your destination, the type of experience
you want to create, you can also go out there and quote hotels.
Every hotel has a very unique brand and a very unique environment so you can choose
the environment and the hotel to help support your mission and your theme and your purpose.
And now I have a bonus insider tip for you.
Do not agree to a hotel room block.
In the beginning of my career, I signed off on whatever the hotel would give me and I
learned quickly that our room block is not in your best interest.
It allows the hotel to lock you in and have you guarantee a certain number of room nights
or rooms.
And what happens is that when your audience changes.
So for example, a client gets sick or a client cancels last minute, you are responsible for
those rooms and you will pay for them no matter what.
So it is in your best interest to go to your hotel and say, I would rather not have a room
block, maybe agree to the meeting room and actually paying a fee, maybe a rental fee
for the meeting room and cut away, cut off, get rid of the room block requirement altogether.
Step nine is to plan your trip.
Depending on your destination, the hotel or the country may have certain power requirements,
certain types of outlets where your clients may need to bring adjustments and pieces to
help them connect to the power.
They may also needs certain Visas, there might be money that needs to be exchanged.
You want to look at the weather, you want to tell them about the dress code, and of
course send them the agenda ahead of time so your clients and your audience know where
to go and where they need to be to be ready for your retreat.
And step number 10 is to have fun.
Don't forget to have fun.
This is an experience you're creating for your clients, but you're also creating an
experience for yourself and of course for your team.
So don't forget to have fun.
Enjoy building this lifestyle business that allows you to travel, explore the world, and
have an amazing time.
And now I want to hear from you.
Let's have a conversation.
Are you planning a retreat?
Are you thinking about it?
Are you dreaming about building a business that allows you to travel and host clients
all around the world?
If so, let me know, let's have a conversation down below in the comments.
I would love to hear from you and if you want to experience what it's like to travel with
some of the most inspiring, amazing coaches from around the world, I'd like to invite
you to join us in the Powerhouse coach.
Right now, we are in the beautiful Bahamas at one of our retreats.
And if you're interested in learning more about the Powerhouse coach, go to thepowerhousecoach.com
or book in with our coaching team at carolinsoldo.com/booknow.
Now stay focused on your goals because I believe that you are meant to bring your passions
to the world.
Go have fun.
Plan your first retreat, go out there and travel with your clients, travel with your
family and your team, and then let me know what happens.
If you liked this episode, give me a like below.
Make sure you share with your friends and then come back next week.
Thanks so much for watching and take care.
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