- Are you tired of writing blog posts
that just aren't that good?
You know, the posts that no one really wants to read?
Do you want to write content that's way better
than your competition?
Hi everyone, I'm Neil Patel.
And today I'm going to break down,
how to write blog posts, that are actually better
than any other content piece on the web.
And I'm going to teach you how to crush your competitors.
(upbeat music)
Now, before we get started,
make sure you subscribe to this channel
and if you're on YouTube, click the alert notification.
I'm going to show you how to write
amazing content in three simple steps.
Step one, do a competitive analysis
on the top 10 results.
So, what I want you to do is get a idea of the length
of the content that are ranking on Google.
So all you have to do is do a Google search
for any keyword related to the article
that you're writing and see who's ringing number one,
all the way down to number 10.
Read the article, see their length.
And this will give you a good idea,
if you need to write a long article or a short article.
Some people say, if you want to rank on page on a Google,
you need 2,200 words.
That's baloney.
Some industries you'll need more words,
some you'll need less.
For example, if your articles on how to tie a tie,
I don't think anyone wants to read 2,200 words
on how to tie a tie.
You can get that done in a video
or just showing some animated GIFs
teaching how to tie a tie.
And what I want you to do is,
pick the hottest topics from the headings,
the ones that appear the most often
when you're looking at the top 10 results.
Check the things that are being mentioned
all the time on your competitors content.
And all the things that they're not really covering.
You also need to have a clear idea
of what the value is for the top results
that are offering to visitors,
It's not just about Google, It's also about the visitors.
Are they answering a specific question really quickly?
Do they have a calculator
that helps them cut through their math
and just get what they're looking for really quickly?
Is it a product page that just shows them amazing product?
is it a long form content piece that covers everything
that they need from nuts to bolts from beginner stuff,
like how to install a toilet, to how to install a bidet.
And if you create content just for the sake of it?
you're going to fail.
Another thing you need to look at is user intent.
Do they solve user intent?
Are they solving people's problems really quickly?
Now, if you keep those factors in mind,
when you're analyzing the content,
it'll help you understand the type
of page you need to create.
And what you need to do to outrank your competition.
Step two, do your own research.
I want you to check out Ubersuggest, take that same keyword,
go to neilpatel.com/ubersuggest, or just ubersuggest.com,
type in that keyword, you'll be taken to this report
that gives you an overview on the keyword.
It shows you how popular it is.
You know, how popular it is on mobile
versus desktop, over time, the popularity.
And it even breaks down other content pieces
that are related to, that have done really well
in the social world.
Now I want you to click on the keyword ideas report.
This will show all the other related keywords that you
should include potentially in your article that are related.
And I'll show you questions, propositions comparisons.
This is all the stuff that's related,
that you may want to put within your article.
Because a lot of times people are
doing searches to see, Hey, what's the answer to this?
such as how hard is it really to be an Olympic athlete?
That's a great example of a question.
And this will all gives you ideas
of what you should end up creating content around.
I also want you to check out Quora and Reddit,
because those sites will give you good ideas
of what's also popular around that topic.
So now you'll know, Hey, these are the keywords to include.
And these are all the subjects,
that my competition isn't including.
But Ubersuggest is showing
that they're getting high search volume.
So that means it's popular.
And people are looking for this stuff,
as well as they need to include it.
Step three, raise your standards
and create a page that's better than everyone else's.
Add different types of media that no one else did,
such as data and visualization.
I'm not just talking about videos and audio files.
I'm talking about, let's say infographic
or graphs, or things that get the message across quicker,
or maybe even image carousels on social media
or video-based content that are tutorial based.
And I want you to write a headline That's more appealing.
Think of clickbait,
but clickbait has a bad connotation
because clickbait is, is you get someone to click
and they're disappointed when they get to the page.
I want you to have a headline,
so amazing, people will click.
And then when they get to the page, even more happy
because your content just knocks their socks off.
And check out the content ideas report on Ubersuggest
for that keyword as well,
because it'll show you who's promoted other competitor
articles from a link perspective and a social perspective,
and you can reach out to those people
and get them to link to your article.
Because if someone linked to a competitor article,
they're much more likely to link to you as well.
Now, if you just want my team to do all this for you,
check out my ad agency, NP Digital.
If you have any questions, leave a comment below.
I'm here to help and answer them.
If you liked the video, share it, like the channel,
tell people about it.
Thank you very much.