- Yo, what's up? Max here.
I'm sitting here with our head strategy coach, Nikita.
In this video, we'll be talking about why you don't need
a coaching degree in order to build a successful
online coaching consulting service providing business.
- [Instructor] Have you ever wondered
whether there's more to life
than a boring, dead end, nine to five job?
Have you ever dreamed about breaking free,
you know, traveling the world, making good money,
and just enjoying life?
No more office dress code, no morning commute, no boss.
This channel is for you, so here's to your freedom.
Nikita, you're in very frequent touch with our clients,
just as I am,
and we have a couple client stories to tell you,
but what you gotta understand as the most important point
right off the bat,
it's a big mistake to learn the skill of coaching first.
Right, what do we hear most people say,
even when they get on a call with you.
What do they say, "Oh, but don't I need to study
and get a random coaching degree first," right?
- Exactly. That's actually the biggest mistake
that always people have, you know.
They think they have to have kind of first of all,
the skill, right, then at some magical day,
they'd be able to market that.
- Yeah, exactly.
- And hopefully there's a day, wow, now I'm a coach!
So they all feel hey, I'm not ready to be a coach.
I'm not ready to be a consultant.
They kind of wait for the all the day,
and then they never start.
- Yeah, it's crazy right?
So kind of, so there's two main problems with that right.
Number one,
they think they need to learn the skill of coaching,
and number two, they think they need to get a degree.
Like a piece of paper that is on the wall that says,
'You are a coach', you know?
And that is kind of funny because the problem is it takes
months, probably even years to get a coaching degree.
Right? Now what do you do during these months and years?
You pile up, probably a lot of money.
If you're in the States, it costs you a lot of money.
Number two, you waste a lot of time.
Okay so you're sitting there,
getting to know the coaching skill,
and you're not getting paid,
you learn nothing about marketing and sales by the way
- Yeah
- This is the crazy... we'll get to that in a second.
And most importantly, it's a waste of time.
Okay, because also clients don't care about that.
And, at the end of the day, theoretical knowledge
about how to coach someone doesn't help you.
Okay, what you gotta understand is,
online coaching, online consulting,
online service providing a little less,
but most importantly online coaching and online consulting,
it's a people business, okay.
You can't learn as much about people in a theoretical book
than by actually talking to people, actually coaching them.
Right? That theoretical knowledge doesn't get you very far
out there in the real life practical world.
- Now all these people that basically get
theoretical knowledge, right, they learn all these things,
but they never really need it because,
at the end of the day, they spend you know years or months
to learn how to basically coach or serve a client now,
but in the end, they never actually did it.
- Yeah, exactly.
Because actually every coach had one situation where
they had to start.
The first situation where they had to coach a person,
a real person now, right, and in the end
you can only learn it by actually doing it.
I mean, I was with you when you started coaching.
- Yeah exactly and I, my first business that I made,
that dating advice business, I'd never got a degree
in how to coach people.
And God beware, no book could have prepared me
for the real world.
Because, you know I remember sitting down on my first tour,
where I would coach people,
and then later on I transitioned into online coaching.
I remember sitting down with all these different kinds of
people coming from different social backgrounds,
different language backgrounds, different countries,
different social norms, and you know one person would be,
would respond very well to me being very harsh.
So it's like, yo wake up! You gotta do this! Right?
And they would be like, "Yeah!"
And then I would think like, oh great that's how it goes,
people like it when I'm harsh to them.
And then I would do the same again and that person
would just completely shut off.
So that, another person would more respond to something
positive, or a positive reinforcement like being nice.
And again like this is just a tiny little example,
of understanding different people
and different styles of coaching,
only from real life experience.
Now here's the most important point:
you think you're doing your clients a service,
by attaining a coaching degree, by reading tons of books,
and attending lectures and whatnot
about theoretical knowledge about how to coach someone.
You're actually doing them a disservice.
Because again, that theoretical knowledge,
doesn't do anything.
You can sit down, we have a guitar over there,
you can sit down on a computer and read about playing guitar
and watch YouTube videos and attend courses and whatnot,
but at the end of the day you still need to put that guitar,
take it in your hand, and play.
Like you can read everything
about the perfect amount of pressure your index finger
has to put on that E string,
and then the perfect vibrato that you can create.
Like you can read the theory, you can understand it,
you can be the master of it, you can reiterate it,
on an exam and ace that exam and get an A on it,
but at the end of the day,
if I give you a guitar you would not know what to do.
Because it has to be implemented, muscle memory.
Right, you need real life experience.
So again, you're not doing your clients a service,
you're actually doing them a disservice.
And also, this is something I'd like you to talk about,
the client doesn't care whether or not you have a degree.
- Yeah
- Yeah, what do clients care about most?
- Results. You know all I want to see is hey,
is this person able to help me or not?
That's all what it's about, right.
And then in order to really get the person from A to B,
you don't even need 10% of the knowledge that is out there.
- Exactly. - You just need to know
okay, what is the problem of the person,
and then how can I solve that problem?
That's all what it is.
- Exactly like, we can see that with our clients too.
So when we teach our clients how to build
their own, successful, online coaching businesses,
barely anybody of them has a coaching degree.
I think none of them has a coaching degree.
Some of them have a degree in their expertise.
- Yeah, yeah just one.
- One has a degree in their expertise currently.
But none of them has a degree in the skill of coaching.
And they're still able to deliver results.
They're still able to communicate that
to their perspective clients that they're able to results.
Simply because they have the expertise,
the real-life experience,
which is all that clients care about.
And they're still able to sell that and make money.
Okay, we've had clients that made their first client
a thousand dollars.
We've had people that charged two thousand dollars
and made that with their first client.
So that is without a coaching degree,
without an official piece of paper that tells you
that you're a coach.
Now, so we've kind of established now it is not important
to have a coaching degree.
It takes a very very long time to get a coaching degree;
time where you're wasting a lot of time,
where you're getting no practical experience.
And the clients don't care,
the perspective clients don't care.
So what it it then?
What is the most important thing that you need to know
when it comes to coaching; online coaching,
online consulting, online service providing.
That's the following.
Number one: build an online coaching, online consulting
business around your expertise.
Again, by expertise I mean real-life experience.
Now, how do you do that?
Number one, you pick a proper niche.
You niche down and you position yourself properly in that.
You learn basic skills
in marketing and sales so you can get clients.
And now you have your first clients,
and what's happening now?
Now, as you have that business you get real-life experience,
as you're coaching your first clients.
You can even charge them less in the beginning,
just because it's test clients.
Now you're getting real-life experience,
now you're already getting paid,
so you're not wasting your time. Which is wonderful.
And most importantly, you can refine your coaching skills,
always later, always while you're already having clients,
while you're already having a business,
while you're already getting paid, how amazing is that?
- Yeah you're not wasting time, you're not wasting money,
you're not waste anything.
- Yeah, exactly and that's a great thing.
So again like, if you compare these two things.
Okay, go get a coaching degree,
don't have any real-life experience yet,
don't get any clients yet, don't get paid,
and waste a lot of time.
Or, build a business with your real-life experience,
serve your clients already, get paid already,
hone your skills in the real word out there right?
And most importantly, again you can always later on
refine your coaching skills.
If you already have a coaching business,
you're already making four figures a month,
sure by all means go get a coaching degree,
if you really want one, if you really think you want one.
Go get one, but you're already getting paid,
you already have clients.
You can implement it,
and practice it right away with your client.
How amazing is that?
- Yeah. And most important skill: learn how to sell.
One of the most important skills because if you can't sell,
I mean there will never be a person
working together with you,
because you're unable to convince the person,
that you're a real expert.
All right so, learn to sell.
Because without it's just impossible to build any business.
- Exactly. Who was that,
I can't remember who it was who said,
"Nothing in this world happens,
without something being sold."
- Warren Buffet? - I think it was Warren but..
we're not gonna misquote anybody, but it could be.
Nothing in this world happens without something being sold.
We live in a capitalistic society,
I keep saying that over and over again.
Nothing in this world happens without something being sold.
The thing is too,
there's tons of certified coaches out there,
that have God knows how many coaching degrees.
They don't make any money.
They may be the well, the best certified coaches out there,
but they're not the best paid.
- Yeah. - The highest certification
doesn't equal the highest pay.
And then there's a bunch of people out there,
literally including me,
who've never gotten a coaching degree,
who are amongst the highest paid coaches,
in that niche though.
So, the question is,
what do you want to have?
Do you want to have a bunch of degrees hanging on your wall,
patting yourself on the shoulder?
Or, do you want to have enough money, enough wealth,
that allows you to be free, to do what you want,
to be financially independent,
to not have to report to a boss,
not have to commute, et cetera, et cetera.
Right?
And again this skill of selling,
is one of the most important skills,
it kind of goes along with
building your own coaching business,
serving your first clients, et cetera.
Now we do all that with our clients.
So anybody that is in our programs,
learns the most important parts of picking their niche,
finding their strength,
positioning themselves in a niche market properly,
marketing themselves properly.
Sell, get their first clients.
We have people that have zero prior experience.
They get their first clients. It's great!
They start making four figures a month. It's great.
Some point they can, they can literally do that,
while being still employed.
Some of them still have jobs on the side,
and they're like cool,
can't wait for me to make enough money
so I can just say goodbye to my little job.
And they can transition to that, it's almost no risk.
It's really really great. So again...
- On the other side we also have certified coaches
that have no idea how to market themselves,
how to position themselves, how to get clients,
because what they do is they have the certificate now.
You know they open their practice now,
some are in the city now, they hope clients are coming in.
Right? - Yeah. But nothing's coming.
- Nothing is coming - Yeah that's...
- Exact word of course also certified coach
will learn here as well how to actually get clients,
how to find your USP, your strengths,
and of course also how to really, yeah,
find your ideal customer.
- Exactly, it's that simple. So when you say I'm ready.
I'm ready to crush.
I'm ready to build my own freedom business.
I'm ready to become self-employed,
become my own boss as an online coach,
online consultant or online service provider.
All you have to do is click that link
down in the description below,
and it brings you to a page.
And on that page you can book a free consultation call,
either with me personally, or with Nikita,
or with an expert from my team.
Now again, you click that link, it brings you to a page.
Read what's on that page,
because there's really important information on that page.
Some people try to skip that.
Read what's on that page.
Because it already gives you tons of value,
and can really really help you.
And then on the bottom of that page there's the button,
where you can book the exact date and time
where you want us to call you.
Will be an entirely for free call,
even if it's international.
Now that's especially important.
If you already have a skill, alright?
You have some sort of skill,
you don't quite know how to monetize it yet,
and you wanna start making real good money,
then obviously give us a call, we can help you do that.
And it's also important though,
if you don't have any skill yet. Right?
You've had many people that you've analyzed their strengths,
and said hey, this is actually something that
you can monetize very well,
with the right positioning, et cetera.
So if you don't know quite yet
what it is that you want to do in terms of online coaching,
consulting and service providing,
give us a call nonetheless, we'll analyze your strengths.
We'll get you started.
Anything else? - Talk to you soon!
- Talk to you very very soon.
Oh, one more thing:
This video has been a complete waste of your time.
Okay, I keep saying that Nikita and I
have been wasting your time unless you take action.
Time is ticking, time is the only thing that
we only have very limited amount of.
Okay?
So, take advantage of your own time,
take action, we'll be talking to you very very soon.
Thanks so much for watching and GG.
- GG!
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