[upbeat music]
female narrator: Getting players to install your game
is one thing.
To be a successful game,
you want your players to come back again and again.
We've selected ten compelling ways to do this.
By adding Google Sign In to your games,
you open up great new ways to engage with your players,
you reduce the friction to signing in
because users don't have to go through
a new account setup flow.
With Google Play Game Services achievements,
you create a series of tasks
your players can perform in your game
and let the users know once they've accomplished them.
Achievements can be a single goal
or things players do multiple times.
You can also hide achievements to prevent spoilers.
The most engaged players are often motivated
to complete all the achievements a game offers,
specifically if they're challenging, secret,
or humorous.
Players love to measure their skills against others
and leaderboards do just that.
You can create up to 70 leaderboards
with Google Play Game Services.
Getting daily, weekly, all-time leaderboards
to track players' scores
so they can compare their results with their friends
or the public.
By providing saved games with Google Play Game Services,
you can bring players back to where they left off
between sessions and you can let them switch devices
and continue playing between their smartphone or tablet
or Android TV.
Nothing engages players
like the challenge of beating another player.
With Google Play Game Services,
you can easily add multiplayer
to both your real-time and turn-based games.
With the Nearby Connections API,
players can take on their friends in the same room,
on different devices.
Add quests to introduce time bound in-game challenges
that players can complete to earn rewards.
You can issue quests without updating your app
for specific dates and reward players who complete them
with in-game items.
Player analytics will give you information
on the behavior of players in your game.
You'll get detailed revenue statistics,
player retention data,
player progression data, and more.
You can also set and track daily revenue targets
to assess the monetary success of your game.
These insights will help you improve your game
and make it even more attractive to your users.
Flows in Play Game's player analytics
will show you how players progress through your game
and spot where they disengage.
Maybe a level is too hard to complete.
Perhaps a game feature is too difficult to find.
And which are the features the players come back to
time and time again?
Use this information to improve and update your game.
With AdMob and Google Analytics
you can target your ads to different types of users
so that they're more relevant,
which will be an improved user experience.
For example, you could target users
who have already made a purchase from your game
with an ad promoting another in-game product,
while targeting users who have never bought anything
with regular ads.
The look and function of your game
is important to you and your players,
so keep that feel with your ads too.
Using native ads, you can customize ads
and make your AdMob campaigns a more engaging part
of your game experience.
For more information on engaging your players
and driving game use,
head over to the distribute section
of the Android developer website.
If you want more tips on how to improve your app
or game's performance and build a better app business,
check out the other videos in this series
and download The Secrets to App Success on Google Play.