- Let me ask you a question.
I want you to take a guess.
What's the one word,
that makes people millionaires and billionaires?
I want you to comment below.
Now, what did yo write down?
Did you write down luck?
Timing, attitude, mindset,
product, quality, team.
What did you write down?
I want you to imagine this.
If you had $86,400 in your bank account
and someone stole $10 from you.
Would you throw away the remaining $86,390?
And try to get back to that person.
Or would you say, you know what forget it and move on?
Imagine there's a bank account,
that credits you $86,400 to your account,
every single day.
But there's one catch.
It carries over no balance.
It means whatever you don't invest,
you don't take out that day, it gets to zero.
Now what would you do?
You would draw every damn dollar now, wouldn't you?
Well you know, we do have that bank account.
And that bank account is called time.
Every single day, you have 86,400 seconds,
deposit to your life, your time bank.
How would you spend that time?
It carries over no balance
and it doesn't allow any overdraft.
You see you've heard of the concept of Return on Investment.
R.O.I.
Now but here's a more powerful concept
and that is ROTI,
and that is Return on Time Invested.
That's correct.
Now you see most people when they think about that one word,
that makes people millionaires and billionaires.
Very often, the word that comes to mind is what?
Hustle, you gotta work your face off.
You gotta eat shit for 10 years.
And you know what?
Hustle, that's part of it, that's a fucking given.
That is like the price of admission,
to get in the fucking door.
You don't even hustle,
forget about even trying to get in the game.
That's just to get your foot in the door.
But that's not the word,
that makes people millionaires and billionaires.
When I was getting started, I was hustling.
Right, I was living in a one bedroom apartment with my mom.
And when I hear these concepts,
Hey man you gotta work for 10, 20, 30 years
and eat shit for 10, 20 years.
Here's the problem, I had bills to pay.
I was the only child in my family.
I had to take care of my mom.
And after my mom and dad got divorced,
I have to be the man that provides for my family.
And I couldn't wait 10, 15, 20 years.
I had to make some money
and I had to make some money right now.
Nothing wrong with hustle,
but that's not what made me a multi-millionaires.
Now so what's that one word?
That word is leverage.
I want you to imagine if you want to lift a big heavy stone.
And you try to do it with your two hands, right?
And it doesn't even move.
And you try your very best.
However, if we can use something like a long pole,
use some kind of lever and we can lift that up.
Suddenly, with same man power,
now I could lift that heavy stone.
That's leverage.
The definition of leverage is,
maximum productivity with minimum effort.
Maximum productivity with minimum effort.
So, let me give you some examples.
There are many, many forms of leverage.
Many forms of leverage.
I give you, let's say four today.
Number one.
It's what I call, Money Leverage.
Imagine you are buying a piece of, let's say real estate.
A property.
And you borrow from the bank.
You put down your 10%, 15%, 20%, down payment,
you've heard of that concept.
And then you borrow the rest.
Could be 90, 80% or 75%, from the bank.
That's a Money Leverage.
You're using the bank's money to create more wealth
and to build your business.
Or, you want to buy some kind of new equipment,
for your company and you go to the bank.
Or you go to an investor to borrow some money.
That's a form of money leverage, right?
Or it could be a line of credit from the bank,
that's money leverage.
An investor, that's money leverage.
The second form of leverage is what I call,
marketing leverage.
Now what do I mean by that?
Imagine if, let's say I'm running an ad on social media.
And I create that ad once.
Just kinda maybe like this, or maybe it's like a video ad.
And I run that ad and it's seen by 10,000 people,
or 20,000 people, 50,000 people, a hundred thousand people.
24/7, so even tough I am not there,
quote unquote, marketing and selling,
but my ad is working for me.
It's being exposed, it's being viewed by tens of thousands,
or even millions of people.
Yes, that's a form of leverage,
it's called marketing leverage.
And the third form of leverage is called people leverage.
People leverage.
So what do I mean by people leverage?
By having the team, by hiring someone to do the task,
that maybe your time,
your hourly rate that is x amount of dollars
and you can hire someone.
You can outsource, you can delegate.
Someone who's hourly rate is a bit lower than you
and they can handle certain tasks.
Having that team member, that's people leverage.
The fourth form of leverage is system leverage.
Example let's say here for my book keeping,
I am having, let's say using Quickbooks,
to manage my finance.
To do the book keeping.
That's a form of leverage, a system leverage.
Or, let's say if I am managing my email list.
I'm using a email system that allows me,
to craft one message and it goes out to two million people.
Well that's an email system.
That's technology, I'm leveraging technology to grow.
That's another form of leverage.
There are many, many forms of leverage.
I would challenge you.
I want to think about anyone,
who's a millionaires or billionaires.
They have highly, highly utilized,
different forms of leverage in terms of finance,
people, marketing and system.
So that's the one word that makes people,
millionaires and billionaires.