A billion people could die in the 21st century. Around twenty percent of adults
are smoking in many countries. It's still a big deal.
Growing evidence that this could be the breakthrough that we're waiting for.
If these things take off, potentially hundreds of millions of lives
could be saved.
This is a miracle. But it will cost big organizations billions of dollars.
If you are a pharmaceutical company who is starting to see your share of the market
on nicotine replacement therapy slide,
what you gonna do? You gonna sit on your bum and do nothing? You know we used a very
dangerous products and the makers of those used to lie about those.
Evidence is certainly inconclusive at this time. We now have a much safer products and
the public health community is lying about those. Today's electronic
cigarettes - might not be able to help you quit.
We don't yet know. Are no better than the Joe Ca mels of the past.
What's going on? Money. Funding. Funding. Money. Money is corrupting our most trusted organizations.
Money has something to do with everything.
It's about one of the biggest public health interventions potentially of all time.