Transcriber: Jihyeon J. Kim Reviewer: Denise RQ
In 2007,
Steve Jobs unleashed on the world, the iPhone.
What he had basically done was invert the phone.
The screen became king, and the keyboard went to zero.
Since 2007, many smartphone manufacturers also followed suit.
Large touchscreen displays and little or no keyboard.
But what also happened in 2007 since then
has been this on a rush of apps and social networking.
Apps are these silos on your phone that let you to interact with your device.
Here, on Android, you see lots of apps that come with the device
that allow you interact with the phone and device.
So when you talk about apps you have these silos of information
such as email, SMS, and your contact list
which make it really hard to interact with each other.
One example is, in your email,
all of your contacts are separated from your SMS and your contacts.
Social is a silo of another kind.
In social networking, you're supposed to be able to interact
with your friends and your family.
But think about the following problem.
Let's say you're walking down the street, and you run into a friend.
They come up to you and say, "Hey, did you get my message?"
First thing you have to think to yourself is "What messages are they talking about?"
SMS? Instant message? IM?
Are they talking about Facebook, Twitter?
So to solve this problem we have redefine how the smartphone works.
What we're doing is redefining everything from the ground up
with social and relationships at its core.
So when you think about your phone today, it's already really social.
You can store things privately.
You can share things with your friends maybe a picture of your mo.
You can actually share things with the world.
But social is not an app.
Let me give you an example of what we're working on.
Today, when you think about your relationships
with your friends and your family, really what you think about
is an app on your phone call to contact list or address book.
This is really segregated from all the other interactions,
but it also isn't the way your mind works.
So when you think about your friends and your family
you don't have an alphabetical list of,
"Hey, I want to invite people to a party.
Let me go through friends who start with A, start with B, and start with C."
That's not typically how you would've created
an invite list or a wedding invite list or anything of that sort.
Instead of that, what happen is
your phone should capture all these interactions
and automatically categorize these people for you.
It should say that people who are top of my mind and I interact with a lot
should appear at the top of the list.
Those like my coworkers and those that I am interacting with from 9 to 5
should appear the bottom of the list.
(Laughter)
I know a lot of folks actually who put AA in front of their spouse's name
so that it appears at the top of their contact list.
That's not how phones should work.
If you go back to the friend on the street who said, "Did you get my message?"
And you said, "What message are you talking about?"
Imagine if you could aggregate all of that, in all of your apps,
in one unified place.
So for example, if you had a view like this,
which actually showed you all of your interactions with a person
in one place that allows you to see everything from Twitter, email, IM,
all social networking, all interactions in one spot,
it'd be very easy to say,
"Oh, I remember it. You sent me that message."
It doesn't matter what form you sent it to me in.
Again, you could see a rich view of what's going on:
latest interactions are showed at the top.
Very much like a consolidated inbox, different from the app,
and the problem we have today with apps and social networking
that are across many devices.
So if you click on the detailed view here, you can actually see more information.
And in this case, theses are the latest interactions with my wife.
This is not public information, but private information.
Very easy to see.
Everything that's going on between text messaging,
rich media like audio and video, emails, missed calls.
all in one easy-to-see view that's rich media.
If I click on a picture here, it all comes up in line.
So it's very easy to see. (Laughter)
That's my son, shameless one! (Laughter)
It's very easy to see that with one consolidated view
I don't have to go through ten different apps
to find out what my wife is talking about.
Notice, this is actually also a real time view.
My wife says, "Good luck with your demo and take a picture for me."
So just because a camera is an app that exists in today's smartphones
doesn't mean that the camera can't also be socially conscious.
Click on a camera here,
you'll see that we have views here for private pictures that stay on device,
pictures that I get to share on Facebook automatically,
and also those with location tagging, so you can say,
I want to check into TEDx, or I want to check into Foursquare.
We take a picture. Look at that.
All right, say cheese.
(Clicking)
All right, one shot; so that's actually already on Facebook.
(Laughter)
All right.
Notice how, when you redefine your phone from the ground up,
these are the only times
when you could actually get the social interaction in this way.
Things are centered on people and relationships not around apps.
If you think about your phone, today you can store private information.
You can share things with your friends and family,
and you can actually share things with the world.
But social is not an app.
The phone is social.
Thank you.
(Applause)