- [Neil] As a beginner, there must be a simpler way
to start generating SEO traffic
without having to learn all this on-page code
and build links.
Hey, everyone. I'm Neil Patel.
And today, I'm going to break down the easiest way
to get more SEO traffic.
(upbeat electronic music)
Before we get started,
make sure you subscribe to this channel.
And if you're on YouTube, click the alert notification.
As SEO, eventually you will have to learn on-page SEO
and you'll also have to learn about link building.
But when you're just starting off,
the key that you need to remember is content is king.
When you have content on your website,
you're going to get more traffic.
When you don't have content on your website,
you're going to get less traffic.
Google uses that content to put your website out there.
So when people type in phrases
around anything related to your website,
your content has a higher probability of showing up.
So if you're a beginner,
the easiest way to generate traffic
is to start writing content, but not any content,
you have to actually write the right kind of content
and I'm going to show you how to do that.
First off, I want you to go to neilpatel.com/ubersuggest.
And I want you to type in a keyword
related to the content you want to write.
If you don't know what keyword
relate to the content that you want to write,
just put it in a keyword related to your industry.
For example, I am in the digital marketing industry
so I just may type in digital marketing or marketing
and Ubersuggest will load an overview.
The overview will show me how many people
are typing in that keyword within my region,
my region being the United States, on a monthly basis.
I can see roughly how popular that keyword is.
And then I can scroll all the way down to the content ideas.
And then I can click view all content ideas.
This will show me all the blog post ideas
related to the term digital marketing
that people are writing on.
And as you can see here,
some of them aren't that great or relevant.
Some of them are good.
And you just scroll down until you find something
that you're like, all right, I would write on this.
Six tips for making the most
out of your digital marketing time, nope.
Let's see, digital marketing training, nope.
Free web design.
A guide to the next 10 jobs, nope.
Silent tips.
I'm not really interested in writing about photography
related to digital marketing.
30 overused buzzwords in digital marketing.
Search engine marketing.
Let's see, top 500 social media in India, no.
Ultimate guide to digital marketing, a hands-on primer.
I like this. Not bad.
I can actually create something similar.
So then you click the keywords dropdown
and you'll start seeing keywords, digital marketing guide,
marketing guides, guide to digital marketing,
online marketing guides.
So this has given me some keyword ideas
on some keywords that I can use.
What I want you to do is go to the keyword ideas report now
in the left-hand navigation
and you see the term digital marketing that I just typed in.
And if that's one of the phrases, cool.
What you'll want to do is you'll want to select it
and then you want to click add to list.
And you probably don't have anything here
so you'll want to label your list
and then I'll click a new label.
So let's do digital marketing blog post.
All right, I got a label.
Add keyword.
And this will also give me other terms
related to digital marketing.
Digital marketing companies probably use a lot.
What is digital marketing?
I already added digital marketing.
Let's see, digital marking strategy.
I should probably talk about that.
I should probably even break down the definition.
I should, let's see,
talk about how to find freelancers to help you out.
Maybe I can even talk about how to find agencies.
Where is agency?
I can probably talk about that.
Let's see, tools. I think that's important.
People probably want to know about tools.
Marketing Google, how it's related to Google,
digital marketing Google.
How to create a blog, right? Digital marketing blogs.
And let me add these to the list.
So now that we added some of those keywords,
I also want to type in other keywords
like online marketing was another good keyword
that the article ranked for that we saw.
So let's see, online marketing,
courses, degrees, online marketing degrees.
Let's talk about strategies related to online marketing.
Let's talk about online marketing tools.
Let's talk about online marketing videos.
Let's talk about learning online marketing
or how to start an online marketing.
And then I can just keep going
and I'll keep going down and down and down
and then I'll go to the next page and keep doing this.
And as you do this,
you want to add those keywords to the list.
So I would add it to my digital marketing blog posts list
because that's a blog post I'm writing.
And as you can see here, if I go to keyword list
and then I click on digital marketing blog posts
and I can keep adding more to it,
I now have a list of keywords
that can potentially be included in the blog post
that I'm writing on when it comes to digital marketing
or a guide to digital marketing, how to learn it
and I can all these terms in there.
So the key to writing content is
you need to include popular keywords.
If you don't, then you're not really going to rank for anything
that can drive traffic to your website.
Now, granted you won't automatically rank
for all these keywords,
but you will rank for a portion of them.
And the more you include, the higher probability
that you'll have to rank for at least some of them.
And if you're including keywords
that are related to your content and you go top down,
what I mean by top down,
we'll go back to the keyword ideas report,
when you're selecting keywords towards the top
and then you keep going down,
the ones at the top tend to be more popular.
When you also select ones
that have a low SEO difficulty score that are in green,
those are ones that are easier to rank for.
So if you select popular keywords that are easy to rank for,
you have a higher probability of ranking for those terms.
And as you write content and publish it on your website,
you have a high probability of getting more SEO traffic.
Now, if you do this for every blog post
that you want to write
and you just keep track of your keyword ideas lists,
you'll be better off.
And the key here is to create a list
for every blog post that you're trying to create.
And don't keep including the same keywords
over and over again.
What I mean by that is you don't want to have 10 posts
related to online marketing tools.
So you want to keep using new keywords per post.
Sure, there'll be some overlap here and there,
but you shouldn't be overlapping
100% of your keywords per post.
Maybe you're overlapping on 5%
or a small percent and that's fine,
but the majority of the keywords per post should be new.
So you want to do this exercise
each and every time you write a blog post.
So that way, you're targeting new keywords
that will help you generate traffic.
That's all you have to do to start getting more traffic
when you're creating content,
especially if you're looking for SEO traffic.
If you enjoyed this video, like it, share it,
tell people about it.
Make sure you subscribe to my channel.
If you have any questions,
leave a comment below and I'll answer it.
Or if you just want my team to do this all for you,
check out my ad agency NP Digital
or Neil Patel Digital for long.
Thank you very much for your time.