viral marketing is the idea of being so effective that people show other people your advertisements
it is a form of digital marketing commonly used on social media platforms while marketing campaigns
often encourage you to share them with other people to reach a larger audience most people
have access to the internet and social media platforms via a mobile device it is therefore more
present than ever before it is potentially more effective than any other kind of marketing due to
the size of the audience so let's learn detailed information about viral marketing here we go
hello everyone i'm shara from dopinger in this video i'm gonna talk about what viral marketing is
while marketing is highly effective creating vast amounts of traffic and leads it is a marketing
strategy designed to spread like wildfire across the internet the goal of campaigns is to convince
as many people as possible to share content with other people case studies show that when videos
actively encourage this they are more likely to become viral the key to many successful
viral videos is their simplicity it has increasing importance as a marketing strategy due to the fact
that there is the largest ever audience all connected and waiting to share content it is
a relatively new marketing technique that started due to the rise of technology with more and more
people having access to social media the audience for it keeps growing your content becomes viral
at every increase in milestones in italy it would be called viral after reaching a million wheels
but as more content hit a million the mark for becoming wild increased first to 2 million and
then 5 million the number of views to become viral will continue to increase
in the future there are many examples of successful wild marketing campaigns such as
the als ice bucket challenge the old surprise the manual men could smell like campaign and the dull
real beauty sketches campaign these campaigns were all very positive and show the strength
of the marketing strategies behind them on the other end meanwhile marketing campaigns fail
for example united airlines accidentally went wild when they overbooked a flight the airline
asked people to volunteer to change flights so that stuff could fly there weren't enough
volunteers united alliance employees then started forcibly removing some passengers
the whole incident was recorded and posted online the benefits of marketing campaigns going viral
are west for the financial benefit after a while marketing campaign is massive another
positive use of viral marketing is spreading awareness of issues that many people face
but are less well-known to the general public brand awareness increases if the content becomes
viral the potential benefits for charity are high happen with fundraising and general awareness as
with all marketing there are downsides involved the more obvious problems with viral marketing
include going viral for the wrong reasons companies must be careful with the marketing
as going viral for the wrong reasons is incredibly damaging for their image there are a few things
to help when striving for viral content firstly you should always try to be completely original
then you should craft the right message for your target audience and finally you should take the
time to choose the best social media platform for your product brand or service alright
that's it for the wild marketing today if you like this video or learned anything please leave
a comment and hit the subscribe button if you need more information about this content you can check
out the description box and go to dopinger.com thanks for watching and have a wonderful day you