Are you interested in using Pinterest ads? In this Pinterest for business
tutorial I'm going to show you how to set up Pinterest advertising and use
Pinterest promoted pins so you can reach more people on Pinterest for your
business stay tuned.
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Pinterest advertising is a great way of increasing the reach of your pins
especially in the early stages of your profile development with Pinterest
advertising you're driving traffic to a pin from your account let's look at how
Pinterest appetizing comes together to access Pinterest advertising you need to
be logged in to your Pinterest account secondly you need to make sure that you
have a business Pinterest account then you can go to add Pinterest com and this
would take you to the Pinterest advertising interface there are two
types of ads that you can run on Pinterest the first one being an
engagement campaign and the second one being a traffic campaign with engagement
campaigns you're paying for each engagement be it a close-up a repin or a
click on your pin engagement ads are used when you want to build brand
awareness for your Pinterest account traffic ads traffic campaigns is where
you pay per click to your website from a pin traffic ads are useful when your
goal is to get people from your pin to your website to drive sales so let's go
ahead and have a look at the steps to running a traffic campaign we would
start by clicking on the promote button it doesn't matter if you click on the
promote button from engagement camp pains or traffic campaigns they both
take us to the next page which is the same for either one so let's click on
the promote button and then Pinterest will open up step one which is to choose
your campaign goal so for this campaign we're going to run a traffic campaign so
let's click on get traffic to your website and here I get to name my
campaign so you want to name it something that helps you identify the ad
quickly particularly if you're running lots of ads so I'm going to name this
demo campaign April traffic and then I'm going to set a campaign period so I'm
going to set the campaign to run tomorrow and have it run for a week it's
a good idea to set an end campaign date otherwise Pinterest will continue to run
your ads until eternity now in the next section we want to set a daily budget
this is the maximum amount of money that you want to spend on a daily basis if
you're just starting out I recommend going anywhere between five dollars a
day ten dollars a day remembering that you can pause that ad
each day if it's not running so well I'm going to add a daily budget of $10 so
across the campaign period of a week I would be spending $70 then I click on
pick up in Pinterest then brings up all of the pins that I pinned to my account
I can sort it by the most clicked within 30 days or the most repent within 30
days but I can scroll through and pick the one that I would like to run the ad
for so I'm going to click on how to improve your website pin and click on
promote and here we begin adding more details to the pin campaign I'm going to
name the promoted pin so it's easier for me to recognize as improve website which
is what the pin is about the destination URL defaults to the
well that you added to the pin however you can change it and add another URL
here if you wish I'm going to leave it as the one that I had on the pin I'm
happy to drive traffic there then we choose the audience that we want to
target based off interests and based off keywords so with the interest side of
your audience what happens here is that with interest targeting you reach people
based on different categories people will see your pin as they browse through
the home and through the category feed with keyword targeting you're targeting
people based off the keywords they're searching for within Pinterest so
Pinterest recommend that you actually choose some in the interest field and
some keywords as well if you don't choose anything within the interest
field Pinterest will automatically assign you to a category based off the
keywords that you choose so ideally you do want to select at least one interest
group so I'm going to find something that's relevant let's have a scroll I
think the one that I'm going to choose for this one will be technology and I'm
going to click off the ones that are not relevant to me and then for the keywords
I'm going to start typing in some keywords Pinterest has already added
some suggested keywords based off the pin itself so let's go to website I want
to target website website design that's relevant to me I'm going to put in
business see what comes up business like the idea of targeting people searching
for business related keywords it's ad blogging I'm gonna add blogging for
beginners and see what we come up with as you can see as I type in different
keywords Pinterest comes up with different terms that I can choose and to
just in terms that I can as well you really want to make sure that the
keywords that you choose are relevant because if they're not relevant
Pinterest will disapprove your art so you need to make sure that if you are
selecting keywords you're not just selecting random keywords they're
actually related to the pin that you actually have so I'm pretty happy with
that so I've got four keywords at the moment I've got two interest groups so
then I'm going to choose my location at the time of this recording Pinterest
only allows you to target Us locations UK locations in Canada I believe that
this will open up in the future to be other countries as well I'm going to
pick a specific location I'm going to keep it within the US click on the black
little arrow it allows me to further target by cities so I can then choose to
unselect the cities which I feel are not quite relevant to me or I can leave them
all if I think that's the way to go I can choose specific languages if this is
relevant to me I'm going to leave it for all languages at this point and I can
also choose to target by devices if I need to so I'm going to leave it for all
devices you want to make sure that if you are targeting mobile devices that
the webpage that you have is mobile friendly otherwise you would not target
these additional mobile devices you can also target by gender and then in this
section maximum CPC bid here is where you put the amount that you're willing
to bid per click this varies depending on the niche that you're in typically
the business niche across the social media universe is always an expensive
nature to target I typically recommend that you bid within the recommended bid
that they give you so here you see that Pinterest has told me other advertisers
are bidding between $1 for and $2 24 so I would put a bead anywhere between
those two numbers I might put it at a dollar 50 keeping in mind that this is
the amount that I would pay-per-click then I
would click Next and Pinterest will ask me to enter in my business details
Pinterest will ask for your business details and you will also be required at
this stage to enter in your credit card details and once you've done that then
you can hit the button and your ad can go through to be reviewed by Pinterest
when you're running a engagement ad everything else is exactly the same the
only difference is in the bidding section the amount that you're putting
here is a bid for engagement so instead of pay-per-click you're paying per
engagement which is close-ups repent and clicks but just like with the
pay-per-click I would recommend you put a bid within their suggested bidding
range so there you have it a walkthrough of how to setup and run
Pinterest advertising with Pinterest promoted pins to reach new customers on
Pinterest if you found this video useful give me a thumbs up and don't forget to
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