Hey there, Andrew here! Hope you're all doing well so i've got two packages here
both of them from aliexpress and they came relatively quickly to under two weeks one is
with traditional e-packet and the other one here is through a shipment broker i can't turn this
one around because it has packaged branding on the other side but let's package these bad boys
and see what we have here and in this video i'll show you how to create a winning ad that sells
with just about any phone camera and show you how fun the entire
process can be as part of building an e-commerce store through aliexpress
so we basically have here a bunch of delicate jewelry here to film for content
they're pretty fine and small so i'm probably going to use a lot of macro shots with the phone
typically i'll order a test order from aliexpress test out the products inspect its quality and then
begin to film some content by the way yes i am an apple fan so i'll be using an iphone 12 pro but
you can use any mobile phone to create killer ads the point here is to create user generated content
and it's so easy to do now with mobile phones you really don't need an expensive camera like this
one here expensive lighting or a light box heck sometimes just a phone camera works better as an
ad a facebook instagram tick tock snapchat ad can all be ruined by simply using a bad video or image
it's so so so important to spend the time and effort to create the ad creative right
before you set your actual ad live so let's see how we go and how easy it is to create
beautiful ads with just your phone then i'm going to edit it myself and show you
the final result and i'll also show you different ways to edit the video content
even if you don't know how to use video editing software so let's get filming
all right so i spent a few hours capturing content and we should have more than enough
here to work with so let's jump on my screen now go over the content and edit it together
if you're enjoying this video so far or getting value out of it be sure to give this video a like
and subscribe to this channel for more value and tutorials so here is the result of that filming
session i have dumped all the files into this folder here and i've also marked the ones that
i actually want to use with this green dot as you can see here so just to give you a couple
examples here's what i come up with with just the phone itself so some real nice close-up
shots some macro angles i've also used some slow motion shots too not this one specifically
so this one is a slow motion shot as you can see so this one specifically is filmed at 240 frames
per second but you're completely fine with using 120 frames as well which
most phone nowadays have that ability to whether it's an iphone samsung android whatever it is
so as you can see here i've actually shot these in portrait mode not landscape and the reason for
this is because i want to get uh i want to get these up and running for instagram and snap ads
being jewelry ads that's probably what i want to focus on at the at the moment so i want to use the
5x7 ratio and hence why it's shot in this format usually i'll shoot for both portrait and landscape
and get that diversity in shots like i mentioned so i would film both in both portraits so as you
can see here i'm just mixing up the shots telling the model you know what to do uh having some props
in there so you get again that diversity in shots so now what we're gonna do is we're going to edit
these clips into something a bit more appealing than just these raw clips that we can see here but
we've got more than enough content here to start creating that ad so to answer what software we
may need to start editing our ad here's what i use personally i use final cut pro but that being said
final cut pro isn't for everybody because firstly you may not have a mac um final cut pro is mac
specific apple specific beyond that you might not want to start to learn how to use final cut pro
you might just want to use something a little bit more simple you might want not want to purchase
this because i believe from memory i think it's like 500 600 although they do have a free trial
here i totally understand for those who don't want to start learning how to use video editing
software so i'm going to show you two websites that i use to edit video as well although now i
do predominantly edit on final cut pro including for my ad videos and add content these two
websites and platforms are also perfect for those who are starting out the first one is wave.video
which i'll start to show you how to edit these in my own account on wave.video and beyond that
there's also place it by envato i'll leave links to both these tools down in the description box
below but these are perfect tools to start you off with and really get you up and running with an ad
video really quickly and like i said let's jump in and create a video right now so the easiest way to
use these tools is to use a template both these tools have templates for you to use and there's
also pros and cons with each platform which i'll show you what the differences are but let's start
with place it so in this case we're gonna go with instagram stories because like i said we've shot
this in portrait format so we're going to start to find an appropriate template that we can use let's
keep it simple let's start with potentially let's start with potentially this one here if i had more
time i would go through all the templates and find the right template to use for this specific ad
i'm going to start adding slides or videos you can upload either an image or a video in
this case it's obviously gonna be a video and then you can add slides to it so i'm gonna go
back and then basically we're gonna replace the starting image here so we're gonna go down here
and select the ones that we've earmarked so this is going to be an important part the
first few seconds of your ad video will be extremely important they usually need to be
an establishing shot of some sort which stops the scroller from continuously scrolling so what we
want is something that's really visually appealing that captures the attention so let's go with maybe
as an establishing shot probably you don't want a slow-mo shot to start off with it's just too
slow again like i said you want something to establish the interest so probably
i'd say this one here because it's a nice close-up maybe this one here all right
let's start with this one real quick so when should you use place it over waved up video
so in my opinion when it comes to playsets it's rather rudimental with its feature set
so if you want more customization then go with wave.video if you want something to test and set
up really really quickly then place it is a great way to simply insert some images or videos in
and download that video file but with weight.video you get a lot more control so let's go with a
blank video and here i'm going to start to upload all the videos that i want to use and
yeah just to reiterate the first few seconds of your ad video is going to be extremely important
another note i'll add while this is uploading too is make sure that you are pushing the benefits
not just the features um so what i mean by this is you want to be conveying in the video what are
the benefits of your product now the benefits for jewelry in this case is really a sense of
self-worth feeling good about yourself feeling stylish etc that's harder to show than something
that solves a problem yeah let's delete this so what we're going to add later down after after
i've uploaded the videos is the text overlay but in the meantime i'm going to continue to stitch
up these different videos together into a 15 to 20 second video again this kind of depends on what ad
format you're using which platform you're posting your ad up on but typically you don't want it to
be a minute long go aim for that 20 to 30 second uh time frame because honestly not many people sit
around watching ad videos for more than 30 seconds all right so i spent a few minutes playing around
with this and i've spliced together the clips as you can see down here then i've added a text
overlay uh if i click on this you can add text i applied it to the whole video then i'm gonna
add in one more thing in here i'm gonna go into overlay and stickers go into giphy and then click
since this is an instagram snap ads placement i'm going to search for swipe up gifs and then
i'll probably use one of these so i'll probably use this one here and so what this will do is
it will play as a swipe up motion the point here is and i'll give you a preview of this actual ad
i've got the establishing shot here say it with love and so basically with jewelry ads in this
niche anyway it's okay to be very very minimal you don't need to say too much in the video itself
heck you could even go without the text in this video and so at the end i've got a swipe up cta so
call to action there which is extremely important you can continue to play around with it add some
overlays uh mess mess around with the layouts too and of course you have your audio this is
extremely important if you have any voice overlay to your ad video then be sure to add in captions
to your video there's a really easy way to do this i'll show you in just a moment but before that
most of the time ads will feature music overlay so you can add that music overlay either in audio
but my go-to sources for royalty-free music is definitely one art list dot io or we have epidemic
sound these two libraries have a huge array of different royalty-free music but the point
being is you have a whole list a whole library of different royalty-free music that you can use
for your ad video so before i download this video i'm going to add in a piece of music
that i found earlier and then we're good to go so what i'm going to do now is i'm going to drag this
over back here and probably play around with it and then let's click play so
this is quite loud so i'm going to actually bring it down to maybe 80 so this is looking pretty nice
i am pretty happy with this given that i've only spent 10 minutes on this of course i would usually
spend a far a lot more time than 10 minutes on an ad video like i said the creative is so important
so i'm just going to cut the audio off here click trash and then there we have it i'm
pretty happy with this so what i'm going to do now is basically export it click publish
so i've just jumped onto snap ads to show you what this may look like when you upload this so
i'm just gonna go ahead and add a name and title for this ad video so let's just say xyz jewelry
and the headline will be you know same thing
say it with love so if i click play now this is what it'll look like
so remembering this is all made with just a phone
and so i'm pretty happy with that and one thing though if there's any voice overlay in your video
remember to create subtitles for your video here is the trick that i was going to tell you about
make sure you use rev that's rev.com this is by far the easiest way to create subtitles
for your video so what you're going to do is and what what they what they do is they translate your
video for you they sub they uh add subtitles into the video it's a dollar twenty five per
video per minute so you get two options with this they will basically ask you if you want
burnt in captions or subtitles which means if we go back into the video here you'll get the
captions actually inserted into the video itself or you can get an srt file which basically means
it's a text overlay type file which isn't burnt into the original video hopefully that makes sense
but most of the time in this case you would want to go for specifically for
ad videos you want to go burnt in subtitles and captions again it literally cost a dollar
so it's not expensive ads whatsoever it's next to free and with all of that added up together
you're going to have a pretty stellar ad video so the other option you have is to outsource the
content so you could film it and then send it over to someone on fiverr for example to edit
into an ad video for you you'll then be able to use this video on all sorts of platforms with a
little tweaking from facebook ads and instagram to snap ads speaking of which i'll leave a link
down below where you can get free ad credit from snapchat if you're planning to advertise
on snapchat with your new video content that you created so even though the ad creative is
so extremely important you can have the best ad creative out there but if your backend settings
for your ads aren't optimized properly your ad will not perform if you need a hand with
ad creative and how to set up ads that really push out your ads to the right people i'll leave a link
down below to social marketing mastery program in the description box below and finally if you
enjoyed this video and found it useful give this video a like and subscribe for more weekly videos
and lessons i'll also leave on screen here some more useful videos to help you on your journey
and building your business and don't forget all the links and tools i mentioned throughout this
tutorial as always are in the description box below for your convenience comment below and
i'll try to get through as many comments as possible and as always thanks for watching